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Irn-bru
Mood boards
Brief description of idea: There will be a still
image of a young attractive women. She will
be pouring Irn-Bru into the centre of her face.
She will be dressed in quite homely attire
whilst still looking attractive. There will be a
caption of text saying “Irn-Bru, you need it in
you.”

Idea 1

Euro Hands

Aji hands

I may go for the
seductive angle or the
funny one depending
on my image choice.

There will also
be a picture of
the product in
the ad.
Brief description of idea: I will choose a
similar colour scheme to one that is used
throughout other Irn-Bru adverts. It will have
words dotted randomly over the can, all
saying different things related to energy.
They could form some sort of pattern or
could be scattered randomly over each can.

Idea 2

Land speed Precisi
on
PowerStrengthAccuracy
record
High Speed Accuracy
Power

Strength

Energy Dimension
Power Strength

I wanted to make a tall can because that is what
most energy drinks are now distributed in.

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Irn bru mood boards

  • 2. Brief description of idea: There will be a still image of a young attractive women. She will be pouring Irn-Bru into the centre of her face. She will be dressed in quite homely attire whilst still looking attractive. There will be a caption of text saying “Irn-Bru, you need it in you.” Idea 1 Euro Hands Aji hands I may go for the seductive angle or the funny one depending on my image choice. There will also be a picture of the product in the ad.
  • 3. Brief description of idea: I will choose a similar colour scheme to one that is used throughout other Irn-Bru adverts. It will have words dotted randomly over the can, all saying different things related to energy. They could form some sort of pattern or could be scattered randomly over each can. Idea 2 Land speed Precisi on PowerStrengthAccuracy record High Speed Accuracy Power Strength Energy Dimension Power Strength I wanted to make a tall can because that is what most energy drinks are now distributed in.