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Cloud – When the hype is over
             Henrik Hasselbalch
          Cloud Leder, IBM Danmark




CloudCamp , Århus October 2’nd 2012


                                      © 2012 IBM Corporation
Gartner Hype curve Q3 2011:




                              © 2012 IBM Corporation
Gartner Hype curve Q3 2012:




                              © 2012 IBM Corporation
Cloud is widely recognized as an increasingly important technology;
adoption is expected to accelerate rapidly in the coming years

        What is Your Organization’s Level of                                                  The Global Cloud Computing Market is
                 Cloud Adoption?                                                            Forecast to Grow 22% per year through 2020
                            % of Respondents

                                                      91%                                    $250B                                                                       $241B

                                                                    Piloting
                                                       21%
                 72%                                                                         $200B

                                                                                                                                   $150B
                                                                    Adopting                 $150B
                 38%                                   28%


                                  +33%                                                       $100B

                                                                    Substantially
                 21%                                                Implemented                $50B
                                                       41%
                                   +215%                                                           $41B
                 13%
                                                                                                $0B
                Today                                  3 yrs
                                                                                                     2011                           2015                                    2020
                                                                                                    Source: Sizing the cloud, Forrester Research, Inc., April 21, 2011
 Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q4. Which of the following most accurately describes your organisation’s level of
 cloud technology adoption today and which do you expect will best describe it in three years?
 Sizing the cloud , Forrester Research, April 21, 2011; http://www.cio.com/article/684338/Survey_CIOs_Are_Putting_the_Cloud_First

                                                                                                                                                              © 2012 IBM Corporation
Gartner Quotes from September 2012




 BPaaS, is expected to hit 482,3 milliarder kroner in 2012 – an
    increase from 412,4 milliarder kroner in 2011
 SaaS, the second largest segment, will grow to 82,5 milliarder
    kroner in 2012,
 PaaS is expected to grow to 6,9 milliarder kroner in 2012.
 IaaS is the fastest growing segment for public Cloud Services
    and it is expected to grow from 24.6 to 35.5 milliarder
    kroner i 2012 ( 45,4 % growth ).




                                                                  © 2012 IBM Corporation
IBM DK Cloud Survey Q2 2012




                              © 2012 IBM Corporation
© 2012 IBM Corporation
© 2012 IBM Corporation
© 2012 IBM Corporation
© 2012 IBM Corporation
IBM Smart Cloud framework




                                                                                                                     S IS
                                                                                                                HI
                                                                                                          . ...T
                                                                                                         E.
                                                                                                       YP
                                                                                                  tH
                                                                                              no
                                                                                           is AL
IBMSmartCloud Foundation                                                                his RE Services
                                                                                       T IBMSmartCloud
                                                                                         OR
                                                                                                                 IBMSmartCloud Solutions
                    Platform as a Service Technologies                                  F                            Business Process as a Service
                                                                                                                         Software as a Service
 Application        Application        Application       Application    Integration
  Lifecycle         Resources         Environments       Management




                 Infrastructure as a Service Technologies                                                             Business Analytics       Social Business
                                                                                                                       and Optimization



Infrastructure      Management        Availability and   Security and   Usage and
   Platform      and Administration    Performance       Compliance     Accounting
                                                                                                                      Smarter Commerce          Smarter Cities
                                                           Based on IBM Open Cloud Computing Reference Architecture
                                                                                                                                           © 2012 IBM Corporation
Cloud Computing
Rocket science ???




                     © 2012 IBM Corporation
Customer roadmaps to Private Cloud


                                   . . .. .. . .
                              g.
                          lo n
                     so
              ak ing
     at’ st
Wh



                                                   © 2012 IBM Corporation
Thank you for your time
             Henrik Hasselbalch
          Cloud Leder, IBM Danmark




CloudCamp , Århus October 2’nd 2012


                                      © 2012 IBM Corporation

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Cloud – When the hype is over

  • 1. Cloud – When the hype is over Henrik Hasselbalch Cloud Leder, IBM Danmark CloudCamp , Århus October 2’nd 2012 © 2012 IBM Corporation
  • 2. Gartner Hype curve Q3 2011: © 2012 IBM Corporation
  • 3. Gartner Hype curve Q3 2012: © 2012 IBM Corporation
  • 4. Cloud is widely recognized as an increasingly important technology; adoption is expected to accelerate rapidly in the coming years What is Your Organization’s Level of The Global Cloud Computing Market is Cloud Adoption? Forecast to Grow 22% per year through 2020 % of Respondents 91% $250B $241B Piloting 21% 72% $200B $150B Adopting $150B 38% 28% +33% $100B Substantially 21% Implemented $50B 41% +215% $41B 13% $0B Today 3 yrs 2011 2015 2020 Source: Sizing the cloud, Forrester Research, Inc., April 21, 2011 Source: (1) 2011 joint IBV/EIU Cloud-enabled Business Model Survey of 572 business & IT leaders; Q4. Which of the following most accurately describes your organisation’s level of cloud technology adoption today and which do you expect will best describe it in three years? Sizing the cloud , Forrester Research, April 21, 2011; http://www.cio.com/article/684338/Survey_CIOs_Are_Putting_the_Cloud_First © 2012 IBM Corporation
  • 5. Gartner Quotes from September 2012 BPaaS, is expected to hit 482,3 milliarder kroner in 2012 – an increase from 412,4 milliarder kroner in 2011 SaaS, the second largest segment, will grow to 82,5 milliarder kroner in 2012, PaaS is expected to grow to 6,9 milliarder kroner in 2012. IaaS is the fastest growing segment for public Cloud Services and it is expected to grow from 24.6 to 35.5 milliarder kroner i 2012 ( 45,4 % growth ). © 2012 IBM Corporation
  • 6. IBM DK Cloud Survey Q2 2012 © 2012 IBM Corporation
  • 7. © 2012 IBM Corporation
  • 8. © 2012 IBM Corporation
  • 9. © 2012 IBM Corporation
  • 10. © 2012 IBM Corporation
  • 11. IBM Smart Cloud framework S IS HI . ...T E. YP tH no is AL IBMSmartCloud Foundation his RE Services T IBMSmartCloud OR IBMSmartCloud Solutions Platform as a Service Technologies F Business Process as a Service Software as a Service Application Application Application Application Integration Lifecycle Resources Environments Management Infrastructure as a Service Technologies Business Analytics Social Business and Optimization Infrastructure Management Availability and Security and Usage and Platform and Administration Performance Compliance Accounting Smarter Commerce Smarter Cities Based on IBM Open Cloud Computing Reference Architecture © 2012 IBM Corporation
  • 12. Cloud Computing Rocket science ??? © 2012 IBM Corporation
  • 13. Customer roadmaps to Private Cloud . . .. .. . . g. lo n so ak ing at’ st Wh © 2012 IBM Corporation
  • 14. Thank you for your time Henrik Hasselbalch Cloud Leder, IBM Danmark CloudCamp , Århus October 2’nd 2012 © 2012 IBM Corporation

Editor's Notes

  1. Nearly half (48%) of CIOs surveyed evaluate cloud options first, over traditional IT approaches, before making any new IT investments We asked the respondents regarding their plans around the organization's level of cloud technology adoption today and the expected level in 3 years. 72% of the respondents were either piloting, or had adopted or substantially implemented cloud in their organization, and this number is expected to increase to more than 90% in 3 years with a rate of growth touching 215% for organizations which intend to substantially implement cloud. Further, forecasts around cloud predict the cloud market to reach up to $241bn by 2020. Today, at least two thirds of companies of all sizes are actively either experimenting with or implementing cloud Survey results reveal that organizations are experimenting with cloud regardless of the size. Although, larger organizations are more likely to adopt or are piloting in cloud when compared to smaller organizations.