3. What’s it to ya?
“Social media isn’t the end-all-be-all, but it offers marketers
unparalleled opportunity to participate in relevant ways. It also
provides a launch pad for other marketing tactics. Social media
is not an island. It’s a high-power engine on the larger
marketing ship.”
-Matt Dickman
15. What’s this $*&!
“ere is a lot of fear mongering about
‘losing control’ of your brand online,
when, in fact you’ve got conrol over as
much as you always have: how you
present your business and how you act.”
-Jay Baer & Amber Nasland
20. location based marketing
video
implementing text and text campaigns
for-cause Tweet-up’s
wordpress-based websites
review sites
conversation monitoring
contests and “page-gating”
