1. HEIDI ROTH
EXPERIENCE
Gary Yamamoto Custom Baits
1996 - Current
My primary position is editor of the company's online fishing magazine. I
work with multiple contributors across the country to produce content which
is uploaded on a daily basis. I am responsible for developing and growing
our brand.
In conjunction with our magazine I curate and create content for our
company's multiple social media pages, website and online store.
I manage and coordinate a team of over 75 staff who promote our company
across the country.
I create and provide all graphic content for advertisements, websites, trade-
show events and product catalogs.
Food Writer-Blogger / Photographer
2010 - Current
My passion for writing about things that interest me led me to start my
personal online blog, www.foodnwhine.com. It’s a place for me to creatively
showcase my love for food, chefs, restaurants and people in the business of
nurturing others through cooking.
• Blogging (WordPress / Squarespace)
• Photography – commercial / food
• Social Media
EDUCATION
Bachelors Degree in Theology
Central Bible College
Springfield, MO | 1995
PROFILE
I am a tech-savvy manager with more
than 18 years of experience working in
cross-functional environments. I
manage writers and pro-staff
employees across the country and have
extensive editorial and graphic design
skills. I excel at multi-tasking and clear
paths of communication. I am
enthusiastic about creating exemplary
work that matters.
EXPERTISE / Soft Skills
Strong organizational and
communication skills
Flexible, creative approach
Excel at multi-tasking
Proactive approach to problem
solving
TECH SKILLS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
CMS/WordPress
Squarespace
• CONTENT MANAGER / PHOTOGRAPHER / Designer •
Accomplishments
Implementation/management of
company's multiple social media
Programs: Facebook, Twitter,
Instagram.
Transitioned our print magazine to an
interactive digital e-magazine via
Joomla's content management
software. Manage writers and edit
content.
Creation/management of our
company's Wordpress websites.
Production of all advertising – print and
digital.
Production of company product
catalog.
PHONE 928.660.0520 / EMAIL hrfoodie@hotmail.com / WEB linkedin.com/in/heidiroth1