Strategic management

1. Ch 4-1
Resource Based View (RBV)
Approach to Competitive Advantage
Internal resources are more important
than external factors

2. Resource Based View
 A company is positioned to succeed if it has a
competitively valuable complement of
resources at its command
Ch 4-2

3. Resource Based View
 Resources : are inputs into the production
process( capital, equipment , skills of
employees, patents and brands
 Capabilities: Capacity for a team of resources
to perform some task or activity. They
constitute the main source of competitive
advantage
Ch 4-3

4. Ch 4-4
Resource Based View (RBV)
Three All-Encompassing Categories
1. Physical resources
2. Human resources
3. Organizational resources

5. RBV
 Physical Resources: Plant and equipment,
location, raw materials, machines
 Human Resources: Employees, training,
experience, intelligence, skills and
capabilities
 Organizational Resources : Firm structure,
planning processes, information systems,
patents, copyrights, databases
Ch 4-5

6. Ch 4-6
Resource Based View (RBV)
Empirical Indicators
 Rare
 Hard to imitate
 Not easily substitutable