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C*RE THE SYSTEM 2019 | LET'S DESIGN A FUTURE HEALTH SCHOOL
1. 11/13/19
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THE FUTURE OF
MEDICAL EDUCATION
DESIGN FOR HEALTH
ALEXEI WAGNER
Physician + Medical Director
alexeiw@Stanford.edu
EMILIE WAGNER
Instructor
emilie@thinkmobius.com
EMILIE WAGNER, MBA
Instructor, Hasso Plattner Institute of Design
(the d.school)
Stanford University
ALEXEI WAGNER, MD, MBA
Assistant Professor
Department of Emergency Medicine
Stanford University School of Medicine
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HASSO PLATTNER INSTITUTE OF DESIGN (the d.school)
TODAY’S JOURNEY
Design Thinking Overview
About Design for Health (d.school class)
Notable Educational Tools
The Future of Medical Education
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PRODUCT BRAND ENVIRONMENTS SERVICES OPERATIONS
A COMPETITIVE ADVANTAGE
$40k
$30k
$20k
$10k
‘04 ‘06 ‘08 ‘10 ‘12 ‘14
DESIGN MANAGEMENT INSTITUTE | http://www.dmi.org/?page=DesignDrivesValue
219%
D Index
S & P Index
$39,427
$17,999
DVI COMPANIES:
Apple
Coca-cola
Ford
Herman Miller
Ibm
Intuit
Newell Rubbermaid
Nike
P&g
Starbucks
Starwood
Stanley Black & Decker
Steelcase
Target
Walt Disney
Whirlpool
DESIGN VALUE INDEX
S&P’s 500 INDEX
10 Year Return
A MEASURABLE COMPETITIVE ADVANTAGE
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Source: Accenture’s Insight Driven Health – Hospitals see link
between patient experience and bottom line (2016)
% of patients rating hospital 9 or 10 (highest) on HCAHPS)
Hospitalaverageincomestatementnetmarginpercent
PATIENT SATISFACTION IS INCREASINGLY IMPORTANT
Clinical Needs
Informational Needs
Emotional Needs
SATISFACTION : PATIENTS’ NEEDS
CREDIT: CHRIS WAUGH, SUTTER HEALTH
3 TYPES OF PATIENT NEEDS
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MEDICAL EDUCATION IS MORE THAN JUST
UNDERSTANDING THE PATHOLOGY OF DISEASE AND
THE PATH OF DIAGNOSIS…
Clinical Needs
Informational Needs
Emotional Needs
ABOUT
DESIGN FOR HEALTH
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DIVERSE STUDENT BACKGROUNDS
REAL WORLD PARTNERS + PROJECTS
EMERGENCY DEPARTMENT EXPERIENCE
MENTAL HEALTH SERVICES FOR VETERANS
IN-PATIENT PSYCHIATRY EXPERIENCE
COMMUNICATION IN THE OPERATING ROOM
THE ANNUAL PHYSICAL EXAM
ACCESS TO URGENT CARE
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MINDMAPPING
Uncovers assumptions, interpretations, and biases among students
Serves as a shared reference point at the start of the journey
Quickly unpacks a complex topic
Visual record of initial thoughts that can be used for end-of-course reflection
MINDMAPPING BENEFITS
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Prompt A
Experiences as a Patient
Gain empathy for patient POV
See the end-to-end patient experience
Recognize complexity of patient
experience by comparing to others’
More readily remember own experiences
to share with patients
BENEFITS OF JOURNEY MAPPING FOR PERSONAL REFLECTION
Prompt B
Experiences as Medical Student/Provider
Acknowledge and learn from lows
Appreciate and learn from the highs
3. OBSERVATION
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OBSERVATIONAEIOU framework
ACTIVITIES ENVIRONMENT INTERACTIONS USERSOBJECTS
Students…
Gain a different, more textured, birds-eye-view perspective
See the environment from the patients’ POV rather than their provider POV
OBSERVATION BENEFITS
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4. IMMERSION
“People will forget what
you said. People will
forget what you did. But
people will never forget
how you made them feel.”
Maya Angelou
Author, Poet, Civil Rights Activist
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GENUINE empathy for patients
Our students feel the roller coaster of emotions and wrestle with the same questions as
patients. Therefore, they now care about their non-clinical needs, such as:
• Anxiety heightened by wait time
• Frustration from inefficient, incomplete information gathering
Patient needs are ingrained in our students and live on in their work
Low-risk environment (role playing, simulation, LEGOs!) makes way for honest conversations
IMMERSION BENEFITS
5. WILLOWING
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WILLOWING
Why is this an interesting idea to our user?
Credit: Laura Pickel d.school
WILLOWING
Credit: Laura Pickel d.school
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Simple framework to…
Ground people in the user’s POV when generating ideas
Visually facilitate a generative and deep conversation
Note:
Willowing consistently, identified as the “favorite” tool among our healthcare students
WILLOWING BENEFITS
THE FUTURE OF
MEDICAL EDUCATION
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ORGS ARE RECOGNIZING DESIGN TOOLS AS VALUABLE FOR MED ED
LARGE US ORGS ARE INVESTING HEAVILY IN MED ED INNOVATION
AMA’s Accelerating Change in
Medical Education
$30 million USD in funding to
improve physician education
One component: AMA Reimagining
Residency Initiative
$15 million USD
One grant: Teach systems-based
practice using design thinking*
*Proposal title: Developing Residents as Systems Citizens:
The Systems-Based Practice Competency for the 21st
Century Healthcare System. Hospitals represented:
Pennsylvania State College of Medicine, Kaiser
Permanente, Geisinger, Allegheny Health Network
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Let’s be more patient-centered and learner-centered in medical education
Teach medical students to be even more patient-centered
We can’t assume a doctor-in-training graduating from the current medical education
model will understand and empathize with the end-to-end patient experience.
It’s complex and critical to teach.
Teach medical students in more memorable, rich ways
The teaching methods used at the d.school are sticking.
Integrate them into medical education, starting with the 5 tools shared here today:
Mindmapping
Journey Mapping
Observation
Immersion
Willowing
2 RECOMMENDATIONS
THANK YOU
ALEXEI WAGNER
Physician + Medical Director
alexeiw@Stanford.edu
EMILIE WAGNER
Instructor
emilie@thinkmobius.com