Economy and digital platform combining together.

1. GIG ECONOMY:
CHARACTERISTICS, CRITICISMS,
CONTRIBUTION
PRESENTED BY:
HASAN SHAMSUDDOHA
ROLL NO: 22230331111

2. T
H
EGIG
E
C
O
N
O
M
Y The gig economy is
a labor market
made up of
freelance or part-
time jobs as
opposed to full-
time, fixed
contracts.
DEFINITION:
T
H
EGIG
E
C
O
N
O
M
Y

3. CHARACTERISTICS
Online
platforms
connect
workers and
customers
The payment is
intermediated
by the
platforms
Users work
whenever they
want
A rate is paid
for a specific
task

4. W
H
OC
A
NBENEFITF
R
O
MIT?
CONSUMERS
The gig economy is democratising the access to many types of
services, making them more affordable and highly efficient.
WORKERS
Workers see the platforms as alternatives to generate income at
convenient and flexible dynamics.
ENTREPRENEURS
This formula is generating significant benefits for entrepreneurs
from different industries.
Did you know? Uber became the fastest-growing startup in all
history, and today it is already higher valued than Ford or General
Motors.

5. ▸ Online platforms where work can be
transacted
Examples:
‣ Drivers can connect to Uber to offer rides
‣ People with specific skills can connect to
Fiverr to offer any service in their area of
knowledge
‣
THE GIG ECONOMY VS
▸ Systems that facilitate the sharing of
underused assets
Examples:
‣ Blablacar connects travellers with
‣
drivers with empty seats
‣ Airbnb connects people looking for
accommodation with those with spare
rooms or underused properties
THE SHARING ECONOMY

6. T
H
EUPSIDEO
FT
H
EGIGE
C
O
N
O
M
Y
✓ FLEXIBILITYAND FREEDOM
The gig economy allows workers to have their own schedules, work from anywhere
and pick only projects of their interest.
✓ MOBILITY
By spending less time with displacements, people have more time to focus in activities
that really matter, relieving the traffic and polluting less.
✓GLOBAL PRODUCTIVITY
By putting the right people in the right place, productivity increases along with job
satisfaction.
✓MINORITIES OVERREPRESENTED
Studies have shown that minorities tend to be overrepresented in the gig economy. In
addition, some issues at work, previously limited by physical barriers, tend to be
solved in the new economy, facilitating the access of those with special needs.

7. T
H
ED
O
WNSIDEO
FT
H
EGIGE
C
O
N
O
M
Y
✓ALMIGHTYCOMPANIES
Workers rely on the platforms for work, but platforms can take extraordinary measures without their
consent.
✓ WHO IS RESPONSIBLE?
In the case of negative experiences, companies tend to avoid responsibility alleging that they are simply
intermediators between parties.
✓ LACK OF TRANSPARENCY
The lack of transparency is not only felt by consumers, but also by workers that are not aware of certain
algorithmic decisions.
✓INCUMBENT
´
S LACK OF COMPETITIVENESS
In certain industries, specific regulations are necessary, and if the new entrants are not subject to
equivalent regulations, the competition becomes unfair.
✓INDEPENDENT CONTRACTORS OR “EMPLOYEES”?
Some workers are working full time through the platforms, but their classification as independent
contractors would be depriving them of protections guaranteed by law, such as the minimum wage.
✓ WAGE DEGRADATION
The gig economy is making services more affordable, but also raising questions about the real cost of that.

8. THE GIG ECONOMY AND THE FUTURE OF WORK
GIGE
C
O
N
O
M
YCOMPANIEST
E
N
DT
O
F
O
L
L
O
W
T
H
ESAMEP
A
T
T
E
R
N
.
✓ Their main asset
is the SOFTWARE
INTERFACE
✓ They match
CONTINGENT
WORKERS with
those looking for
a specific service
✓ The platforms
receives a FEE
relative to the task
✓ INFORMATION is
being generated
and kept

9. of the
working-age
population
participates
in the gig
economy
today
>1% is what Uber
represents in
the Gig
Economy, being
considered a
“quintessential”
employer for
gig work
2/3 $
1
.
3
inject in the
global economy
as of 2025,
according to
McKinsey and
Company
trillionperyear
is what the gig
economy can

10. SAN FRANCISCO,UNITED ST
ATES
2014.
Uber´
s annual earnings
in the city:
2012.
Annual earnings in the taxi industry
BEFORE Uber:
$
1
2
0million $
5
0
0million

11. Workers current
expectations
towards workplace:
✓Freedom
✓Flexibility
✓Autonomy
✓Purpose
THE GIG ECONOMY