Keyword Research

1. Keyword
Planning &
Research

2. A keyword is a term that is used to match with
the query a person enters into a search engine
to find specific information
Keywords should describe what your website is all
about

3. Importance of Keywords
Keywords are what search strings
are matched against and what make
search engine users reach your
website.
Use targeted keywords to get qualified
leads to your website
Keywords drive targeted web
traffic to your business organically

4. Why are Keywords Important in SEO
•Keywords pulls-in quality traffic
Right keywords is the
“key” to bring traffic to
website.
•Easy to analyze the
competition
Keyword research for
your content and beat
the competition.
•Rank high on SERPs
Find the right keywords
to help you rank high
•Keeping up with the trend
Conduct keyword
research tasks regularly of
the section
01 02
03 04

5. Optimized Keyword Concept
Keyword Frequency
Keyword Density
Keyword Proximity
Keyword Prominance

6. Keyword Research Tool
Keyword research tools prioritize dominant words used for a
search topic and also manage and track keywords.
This helps Website and SEO remain up to date as the online
competition on search engine is constantly evolving.

7. Keyword Research Step by Step
1. Find Keyword
ideas
2. Check Keyword difficulty
and search volume
3. Determine Search
intent
4. Find & utilize Keyword
silos