Foundation First - Why Your Website and Content Matters - David Pisarek
Net Impact Vision ; 10 minute "what we do" presentation
1.
2. Bio : Harvey Linke
Net Impact Vision
Internet Marketing Consultant
Haddenham, Bucks, Since 1998
Previously : Management Accountant (ACMA)
Vice President Marketing – Europe (Tyco Toys)
$20 million marketing spend
3. About Me
Married to Gerry (30 years)
3 boys : Elliot Daniel, Ciaran
Pets: Millie (dog), Leo (cat)
Likes: Tennis, Skiing, Golf
Bread making, Festivals
Prog Rock, Peaky Blinders,
Breaking Bad, Homeland
Oxford Uni courses: Buddhism, Islam, Moral Psychology, Art History
“In the land of the blind the one eyed man is king”
7. Why us ?
Business People - Focused on results
Team of highly Experienced, talented
professionals
E-Commerce Experts
Low overhead structure
High Quality / Competitive prices
8. What we do
Your Website
l Your 24 hour salesman that never sleeps
l Focus on producing orders / enquiries
l Content, Graphics, Videos, Features
Orders
Telephone
Enquires
Email
Enquiries
Other Social
Media
Set goals
Measure / Learn
Get Better
“Drive More Traffic”
- Search Engine Optimisation
- Pay For Click Advertising
- Email Marketing
- Affiliate Marketing
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13. The “eternal” question with advertising?
"I know Half the money I spend on advertising is
wasted; the trouble is I don't know which half.”
John Wannamaker
We can help with that!
14. We connect data from all your digital
platforms automatically
15. All in one place.. all of the time
Creating bespoke Digital
Dashboards
16. Giving you the marketing data you
need to drive the business
Identifies which sales / enquiries are coming from
advertising?
Which are “free”?
18. The Results
Leading client £153k to £720k, Sales up 10% , ad costs down 10%
this year (fashion / hair loss)
More “free” … less “paid for” enquiries / sales
£5k cut from Google Adwords budget with no loss of sales
(weight loss / fitness)
Top 5, Page 1 Rankings on Google in 10 local areas (counselling)
Top 5, Page 1 Rankings on Google in 5 multiple areas (driveways)
Average Cost per click cut from £1.69 to £0.80 in just 10 days (pest
control)
20. Why Net Impact Vision?
We are business focussed
We drive more targeted web visitors
We increase conversion of visitors to leads
We spend your money like it was our own
We track, evaluate, learn … put into action
RESULTING IN MORE LEADS & ENQUIRIES
21. What's a good referral?
E-commerce especially
Just ask everyone?
Does your website generate all the orders /
enquiries your business needs or would you like
more?
Is your digital marketing performing for you?
How do you know that for sure?
We can help with that!