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- 2. BURGER KING • AMERICAN GLOBAL CHAIN OF HAMBURGER FAST FOOD RESTAURANTS. • FOUNDED IN 1953 • HEADQUARTERS IN MIAMI, FLORIDA • ACTIVE IN VARIOUS SOCIAL MEDIA PLATFORMS SUCH AS TWITTER , INSTAGRAM, FACEBOOK AND YOUTUBE.
- 4. BURGER KING STARTED A CAMPAIGN TO BRING BACK THEIR PRODUCT, FUNNEL FRIES, WHICH WERE DISCOUNTINUED BY THEM IN 2010. THEY USED A CONTROVERSIAL YET GENIUS METHOD TO IMPLEMENT THIS. BURGER KING WENT ON A SPREE IN WHICH THEY STARTED LIKING RANDOM TWEETS OF FAMOUS SOCIAL MEDIAL INFLUENCERS AND TARGETED TWEETS WERE FROM THE YEAR 2010. THE INFLUENCERS WERE NOT AWARE OF THIS STEP. THIS MYSTERIOUS STEP CREATED A LOT OF BUZZ IN THE MARKET.
- 5. ONCE INFLUENCERS FOUND OUT BURGER KING WAS LIKING THEIR OLD TWEETS, THEY TOOK TO SOCIAL MEDIA TO TALK ABOUT IT. BURGER KING THEN FOLLOWED INFLUENCERS THAT TOOK THE BAIT TO BEGIN A RELATIONSHIP. THE INFLUENCERS TOOK TO SOCIAL MEDIA IF BURGER KING HAS SKIMMED ANYONE’S ELSE OLD TWEETS. THE YOUTUBER CASEY NEISTAT, EVEN TWEETED TO HIS LARGE FOLLOWINGS ABOUT IT , UNKNOWINGLY HELPING TO PROMOTE THE CAMPAIGN. NEISTAT OWN TWEET GENERATED NEARLY 500 COMMENTS, 290 RETWEETS,AND 14,000 LIKES. THIS ENGAGEMENT EXTENDED THE REACH OF BURGER KING’S CAMPAIGN AND ADDED FUEL TO THE STORY’S FIRE.
- 7. AFTER THIS THE BURGER KING REVEALED THE TRUTH, WITH A SIMPLE TWEET. BY KEEPING THE THINGS SIMPLE, BURGER KING KEPT THE BUZZ FOCUSED. PLUS IT ENGAGED THE INTERNET IN SOLVING THE BIG MYSTERY.
- 8. CONSUMERS AND INFLUENCERS SENTIMENTS. THIS RISKY CAMPAIGN TURNED OUT TO BE A HUGE SUCCESS FOR BURGER KING. THE WHOLE INTERNET WAS AMAZED BY THE LEVEL OF CREATIVITY THEY HAD PUT IN KEEPING EVERYONE ENGAGED IN THEIR CAMPAIGN. THE TARGETED INFLUENCERS WERE ALSO HAPPY WITH IT AS IT ALLOWED THEM TO BE IN LIMELIGHT ON SOCIAL MEDIA AND IN PUBLICATIONS LIKE MASHABLE AND EATER THAT PICKED UP THE STORY. IT EVEN OPENED FUTURE BRAND DEALS FOR THE INFLUENCERS WITH THE BRAND. SO THE CAMPAIGN WAS A WIN-WIN FOR BOTH, BURGER KING AND INFLUENCERS.