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Jyoti naik (A project on Indian Entreprenuer


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Jyoti naik (A project on Indian Entreprenuer

  1. 1. Jyoti Naik
  2. 2. Entrepreneurship skills • Visionary (especially for women – self employment) • Reaching out and empowering women at the grassroots level (converted a small industry to a cottage national movement for women) • Sheer hard work & dedication
  3. 3. • Simplicity & co-operation • Extremely value driven • Invaluable business ethics • Great emphasis on quality Entrepreneurship skills
  4. 4. How the company started • Started by 7 women in 1959 with a modest loan of Rs.80 • Jyoti Naik started at the age of 12 in 1973
  5. 5. • Working of the organization ▫ Any woman who pledges to adopt the institution's values and who has respect for quality can become a member and co-owner of the organization ▫ Every morning a group of women goes to the Lijjat branch to knead dough ▫ Every member gets her share of vanai How the company started
  6. 6. Distribution Flow Chart • Distributors pick up the quantity of papad they require and pay cash on delivery because wages are paid to workers on a daily basis • Generally each distributor has his three-wheeler and about eight to ten salesmen to deliver to retail outlets within his territory • A distributor pays Rs150,000 as deposit
  7. 7. Distribution • HQ: Mumbai with sixteen branches and six depots having 32 distributors ▫ Distributed all over India to 62 different locations ▫ Do not have individual door-to-door salesmen or women selling from homes Strong distribution network but no B2C business
  8. 8. Distribution • Exports ▫ Account for Rs 10 crore (Rs 100 million) ▫ 30 per cent to 35 per cent of the production of Lijjat Papad is being exported, mainly to countries like the United States, the United Kingdom, the Middle East, Singapore, Hong Kong and Holland
  9. 9. • Consistent good quality the USP • Even without modern machines due to the rigorous training even today they make handmade papads to perfection • every lot of papad goes through testing Quality
  10. 10. Leadership Style • Democratic + Lassies’ Faire leadership style • Focus on Decentralization - Sarvodaya philosophy (sharing power in all activities) ▫ The committee of 21 members manages the affairs of the institution ▫ No male can become a member and no male employee whether working or honorary or on salary basis has voting rights
  11. 11. Values • sense of self-dignity and respect • do not accept donation or charity of any kind • no place for prejudice on the basis of caste or religion • perceived as a serious business, not a charity organization
  12. 12. Business Model • began with a humble beginning with 7 women who with their sheer hard work & determination achieved success • organization’s main assets are people (women) • Converting drawbacks into strength is another strong point • Refrained from adopting modern technology • Valuing people and under-standing their problems h
  13. 13. Where it stands • Today, Lijjat is more than just a household name for 'papad' the cooperative now has annual sales exceeding Rs 301 crore • Jyoti Naik started at the age of 12 before climbing up the ladder to achieve stupendous success
  14. 14. • The organization stands as a symbol to women’s • Jyoti has often been recognized for her pioneering spirit and was conferred the Businesswoman of the Year Award for Corporate Excellence by the Economic Times. • Shri Mahila Griha Udyog Lijjat Papad was also awarded the Best Village Industry Institution in 2003 and Brand Power award in 2011.