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SNAPCHAT or SNAP INC
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- 10. The fact that snaps disappear, means people can be more honest, more fun, more themselves 10
- 11. SNA 11
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- 13. It was initially called Pictaboo. The ghost was launched by Evan, which is still in use. Spiegel was the CEO, Murphy was the CTO and Reggie Brown was the CMO 13
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- 16. Snapchat launches OUR Story, a feature that lets you add Snaps to a single, an event based story 16
- 17. Geofilters are creative overlays that capture where you are or what you're up to in a Snap 17
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- 19. You can post old content to your snapchat story, kind of like a searchable replacement for your camera roll 19
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- 23. 60 interest categories like parenting, political news, music festivals and more based on signals Basic( age and gender) and advanced ( household speakers, moms and college graduates ) Target by device, operating system, carrier and cellular connectivity (like Wifi or 3G) Target an audience by country, state, region or designated market area 23
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- 25. Unique selling point is that it is cool, new, and has created its own advertising "curre ncy’’ Companies need Snapchat to do more to prove its ads actually drive sales. 25
- 26. Snapchat has rebranded to Snap Inc to reflect its new direction as a "camera company". The rebrand comes a year after Snap Inc. launched its ad business. It now sells ads on its Discover and Stories platforms. Snap Inc. 26
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- 28. Channels — like Stories — are refreshed every 24 hours. Each channel typically includes 5-10 pieces of content. Quick, entertaining rundown of your friend's day. Read the latest headlines from CNN, Mashable, and more. Content posted here comes from editorial entities — CNN, Mashable, Vice, etc. — not Snapchatters. 28
- 29. Live Stories are curated snaps surrounding a particular event. Snapchat pulls user- submitted photos and videos to form a story. 29
- 30. Spread snaps and share it with a creative and quirky filter. These are paid by local owners, brands etc. Turnaround time for a review is roughly a day, and pricing begins at $5. 30
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- 34. Reggie Brown’s forced exit from Snapchat Brown filed a lawsuit in 2013 34
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- 37. An allegation made by a former Snap Inc. employee, Anthony Pompliano, who accused Snap Inc CEO Evan Spiegel of making this statement - 37
- 38. Vulnerability Exposed – Aug 2013 Source Code Of Exploit was made public on 25th Dec 2013 38
- 39. In 2016, Snapchat was sued by Canadian company Investel for infringement on its geofiltering patent Investel Capital Corp. has filed suit against Snapchat, Inc. in the Federal Court of Canada "seeking remedies in the form of monetary damages for past infringement, as well as injunctive relief prohibiting Snapchat, Inc. from continuing to infringe the patent 39
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- 41. • Spectacles-Sunglasses for snaps • Snap Map – social mapping • Snapchat story search • QR Snapcode- scanning User 41
- 42. Rapid object Detection Computer Vision –Face Recognition Active Shape Model Lenses popularly known as Filters 42
- 43. Active Shape Model Seene Looksery Ukraine based startup acquired in 2015 43
- 44. Active Shape Model Seene- 2016 Looksery- 2015 Ukraine based startup acquired in 2015 London based startup acquired in 2015 44
- 45. Face Detection Face point Mapping Face Contour Adjustment 3D Mapping 45
- 46. Acquisition for $64.2 million Allows you to make personalized cartoons of you and your friends. Your Bitmoji avatar is your digital identity. 46
- 47. • Vergence Lab Acquisition • $129.99 Cost • Upto 100 video snaps – 9 seconds each –charges in special case Battery • LED ring on after pressing button on right side • 10 seconds countdown-stores • Snap temporarily using internal storage of device Camera • Effective audio recording but noisy with high windy movement Audio • Snaps sent over Bluetooth after sync • Saves to Memories of Snapchat app Tech Link 47
- 48. Paris based startup bought in 2016 Exist in Snapchat app as Snap Map feature Used for location sharing and Location based content discovery. It only pulls your location when you use the app Constant use of GPS in the background to locate friends on a map Tag using Bitmoji avatar at a location 48
- 49. Digital Stickers or Filter over a photo in a particular geographical location The smartphone’s GPS pick up where the user is at a given time, and the appropriate illustration specific to where they are by city, neighborhood, or even store i Types of Geo-Filters On-demand Geo-filters for events Sponsored Geo-filters for marketing brands McDonalds first brand to try “Sponsored Geo-filters” Geo-filters features : Anyone can pay Snapchat to create their own custom geo-filter A specific area for a set amount of time A minimum size of 5,000 square feet A minimum duration of 30 minutes Turnaround time for a review is roughly a day Pricing begins at $5 49
- 50. Acquisition of Vurb in 2017 A search app for smartphones Snapchat Stories are now searchable. The stories just have to be added to Snapchat’s Our Story group montage to be searchable It relies on machine learning to categorize stories It’s specifically analyzing caption text, time, and visual elements 50
- 51. The stories just have to be added to Snapchat’s Our Story group montage to be searchable It relies on machine learning to categorize stories It’s specifically analyzing caption text, time, and visual elements 51
- 52. Acquisition of Scan.me Known as QR Snapcodes $14 million in cash, $3 million in restricted stock units and $33 million in Class B common Snapchat stock Users can create a unique Snapcode for a website, which will open inside Snapchat when they scan it with the app’s camera. Businesses can promote themselves with photographable symbols instead of just a URL. They made it easy for people to add each other on Snapchat without typing in user names Hold 100 times more data than 1D barcodes They can also be digitally scanned 52
- 53. To implement Snap Map –location based marking while using Snapchat Geo Filters- custom location-based filters within a certain area and time Voice Filters- users remix their voices with predefined voices after recording a snap PaperClip Tool - sending a website link Backdrop and Scissor Tool- a crop feature that lets you cut a selected area in your snap and apply colourful patterns QR Snapcode- 2D Barcode 53
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- 58. Future of Snap? $22 billion private funding valuation or its $31.4 billion post-IPO pop price 58
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- 60. What can Snapchat do? 60
- 61. Leverage loyal user base Algorithmically sorted feed Targeted ads using machine learning and geofilters 61
- 65. • https://www.recode.net/2017/2/2/14467518/snap-ipo-document-s1 • http://mediakix.com/2017/02/is-snapchat-dying-user-growth-app-downloads- trends/ • http://www.futureofeverything.io/2017/04/25/future-snapchat/ • http://www.businessinsider.in/SECRECY-CONTROL-AND-KINDNESS-What-the- Snapchat-IPO-tells-us-about-its-corporate-culture/articleshow/56957293.cms • https://www.geek.com/tech/snap-inc-eyes-augmented-future-for-spectacles- 1703182/ • https://businessresources.peoples.com/SBR_template.cfm?DocNumber=PA01_0 500A.htm • https://techcrunch.com/gallery/a-brief-history-of-snapchat/slide/31/ • http://www.huffingtonpost.com/gary-vaynerchuk/the-snap-generation-a- gui_b_9103216.html • https://businessresources.peoples.com/SBR_template.cfm?DocNumber=PA01_0 500A.htm • https://www.slideshare.net/brandonhollinshead7/a-timeline-of-how-snapchat- has-taken-the-world-by-storm • https://seekingalpha.com/article/4099451-snaps-q2-2017-recap-financials- awful-innovation-strong?source=reuters 65
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Editor's Notes
- Merger and Acquisition to make the snapchat app effective
- Looksery's computer vision tech allows for facial recognition and modification in real time, which is what Snapchat's lenses do. Facial recognition works through the Viola-Jones algorithm, which identifies the light and contour patterns that make up a human face. The bridge of the nose is always lighter than the sides, for example. And the centre of the forehead is lighter than the sides, and much lighter than the eye sockets. The markings delineate where specific facial features begin and end, and how their shapes are formed. After the lens is fitted onto your face, though, the app has even more work to do. It needs to adjust the lens to move with your face, as you rotate, move, and turn it, and it has to do it for every frame of video and in real time. The algorithm does this using the point mask it created of your face. It uses every point on the mask as a coordinate, to make a 3D mesh that perfectly covers all your features. Another, slightly more sinister, use for this technology is facial detection. Facebook, Google, and intelligence agencies are amassing humongous databases of faces, in order to help with surveillance and identification. The problem with this is that there aren't any laws that regulate this activity. I mean, that isn't going to stop be from putting a flower crown on my selfie, but it's good to know.
- Snapchat could use Seene’s format for a brand new category of selfie lenses, a new 3D photo format, and potentially for future virtual reality projects. Seene scans and reconstructs full 3D geometry on your phone. Seene doesn’t need special infrared sensors and multiple cameras. Similarly, Seene doesn’t need a cloud backend to process 3D scans and recreate 3D objects — everything happens on the phone. Most augmented reality apps use your phone’s camera to recognize a 2D image (a QR code for instance) and inject a 3D object on your phone display. Seene can go a step further as it can inject 3D objects around real life things. Snapchat acquired Looksery to power its selfie lenses. Combining Looksery’s technology with Seene’s technology would allow Snapchat to create more complex lenses with a real sense of depth. Seene also works with the camera at the back of your phone to capture 3D scenes. Combined with your phone’s accelerometers, it creates a sort of hybrid between a photo and a video; something more interactive.
- Rapid face detection Computer vision allowing-image processing which leads to face recognition using Viola Janes Algorithm Active Shape Model mapping the face as per a standard face structure points. 3D model mapping to achieve face contour adjustment as per user and work with any distance . Superimposition of the filter over the face with depth and sense of distance .
- Bitstrips for $64.2 million Snapchat had previously allowed users to choose to set a Bitmoji as their profile if they wanted to, but the new change seems to automatically set it, removing your old image whether you wanted to or not. Users who haven’t created Bitmoji seem to be unaffected, and are able to continue to use the old profile pictures as usual. Bitmoji adds that identity, it is not a fad. I believe with all my heart this is an inevitable evolution of communication. Bitmojis could add a way to express how users feel when they aren't taking a selfie. Snapchat, which relies on advertisers for most of its revenue, likely sees bitmojis as another unique way to sell sponsorships Story Search, QR Snapcodes and its Spectacles glasses were all based off its acquisitions of Vurb, Scan.me and Vergence Labs,
- There is an LED inside the right side of the Spectacles (behind the camera) that begins counting down the 10 seconds in a circular ring, showing you how much time you have left to snap. You can shoot around 100 ten-second clips using the Spectacles’ internal storage before you have to connect them to your phone and transfer them over. extremely wide angle and have that “Point Of View” feel becoming more and more common in cameras and VR/AR systems. The Spectacles dump the pics automatically and drop into Snapchat’s Memories section. enormous break in narrative technique from centuries of film and photography. Traditionally, eye contact with the camera was considered something to be avoided as it breaks immersion. With POV cameras, however, you’re placed into the narrative and have to come to grips with the fact that you’re a character. It’s interesting that Snap is letting them get out to customers via a vending machine near its headquarters, rather than shipping them to traditional tech reviewers or press to fondle — but it makes a ton of sense to me. Interesting strategy for an interesting company.
- Paris-based startup see where their friends currently are on a map using constant GPS in the background. People can then message these friends in the app to make plans to hang out. Snapchat launched its Snap Map location-sharing and location-based content discovery feature. It works slightly differently, only pulling your location when you open the app, $250 million to $350 million Unique acquisition where Zenly is not absorbed in Snap Inc but is running autonomously There is less clarity about the acquisition
- a digital sticker or badge you can add to each snap you take with most only available is specific geolocations. It’s also a form of marketing based on your locale or region where segmented audiences can be reached. Snapchat users are able to share your logo or event info without having any contact or interference from the sponsor or brand. While the on-demand (paid) geo-filters are a bit more serious, there are also hundreds of thousands of community geo-filters (free) always available and always changing with your location. They’re also easy to create, but some strict and there are some vague guidelines each one must pass before it’s ready to use. In other words, geofilters let mobile users add a location illustration — specific to where they are by city, neighborhood, or even store — to photos that they may then share with friends or followers via Snapchat. The smartphone’s location signals pick up where the user is at a given time, and the appropriate geofilter is offered based on this location. Snapchat first expanded its ad options in June 2015, launching “sponsored geofilters” for brand locations. McDonald’s was the first to try it out, and the fast-food chain paid to make custom filters — illustrations of McDonald’s cheeseburgers and pouches of fries, among others — available to Snapchat users while they were in its physical locations. With on-demand geofilters, anyone can pay Snapchat to create their own custom geofilter in a specific area for a set amount of time, with a minimum size of 5,000 square feet and a minimum duration of 30 minutes. Turnaround time for a review is roughly a day, and pricing begins at $5. Now, as a result of the on-demand filter addition, local SMBs can use Snapchat as their own marketing channel without prohibitive expense. Social media is already an integral part of many local businesses’ marketing strategies, due to the fact that it is low cost and easily managed in-house — and Snapchat is well positioned to become a more significant tool in the arsenal. Additionally, users are likely send more snaps from a given location if it provides an interesting or artistic geofilter. This increases publicity for the given business in a way that’s set to drive foot-traffic; would-be customers can’t buy directly from Snapchat (at least, not yet), nor can they get the geo-filter for the pictures unless they actually go to the physical location.
- Story Search, QR Snapcodes and its Spectacles glasses were all based off its acquisitions of Vurb, Scan.me and Vergence Labs,
- Story Search, QR Snapcodes and its Spectacles glasses were all based off its acquisitions of Vurb, Scan.me and Vergence Labs, Acquisition of Scan.me Known as QR Snapcodes $14 million in cash, $3 million in restricted stock units and $33 million in Class B common Snapchat stock Users can create a unique Snapcode for a website, which will open inside Snapchat when they scan it with the app’s camera. This could create a powerful way for businesses and other sites to promote themselves with photographable symbols instead of just a URL. They made it easy for people to add each other on Snapchat without typing in user names e)QR code is the trademark name for the two dimensional barcode system.other hand, can not only hold 100 times more data than 1D barcodes—they can also be digitally scanned.
- Geofilters, Backdrops, new voice filters, Paperclip tool. Another feature is the Voice filter that will let users remix their voices with predefined voices after recording a snap. The Snapchat Voice filter is an interactive filter that lets you remix your voice in the snap with a range of predefined character, animal, and other voices. Snapchat's Paperclip is very handy tool when it comes to sending a website link to your friends while sending a snap. Tapping on the Paperclip will open a URL bar where you can input the website link and hit enter. Snapchat will make the use of Google's Safe Browsing service to scan it for potential threats and will provide an option to attach it to your snap.
- Stories look pics/gifs Facebook's clones User growth FB vs Insta vs Snapchat “Masks” vs “Face Filters” Geostickers
- Was Spectacles just for IPO?
- Loyal user base 43% revenue from “Discover” Academics, tours
- Loyal user base 43% revenue from “Discover” Exclusive content deals - future as a news and media company? Discovery Communications - mobile-first” series and exclusive content based on hit programming like Shark Week and MythBusters. Original content, including an August deal with NBCUniversal to bring Snapchat-only content from shows like The Voice and Saturday Night Live