2.  Created a list of strengths and
weaknesses based off of reviews for
The Jetty Motel, and the Madison
Avenue Beach Club

3.  Had to find 5 strengths and weaknesses for
Marshall’s two properties in Cape May
 3 strengths and weaknesses for competition
 Accomplished these tasks by reading Trip Advisor
reviews

6. Examples of altered questions to fit location:
If you travel with kids when coming to Cape May, which of the below boat
rides would be most desirable for you and your family?
a. Cape Island Cruise
b. Cape May Whale and Dolphin Cruise
c. Delaware Bay Lighthouse Adventures
d. n/a
If you travel with kids when coming to Cape May, which attraction would be
most desirable for you and your family?
a. Cape May Family Treasure Hunt
b. Children’s Trolley Ride
C. Nature Center
d. n/a

7.  I spent time at three different hotels located in
Ocean City, West Ocean City, and Salisbury

8.  Spent a day there learning various aspects of
the hotel industry
 Half of the day at the Front Desk and other half
in Housekeeping
 Greeted guests
 Checked In and Out Guests
 Cleaned rooms
 Wiped down elevators
 Took out trash

9.  Spent the day with the La Fabian at the
Hampton Inn located in Salisbury Maryland
 Went office to office in downtown Salisbury to
offer potential conference rooms
 Targeted Law Offices

10.  Spent the day with the Megan
 Megan explained to me the process of creating
a budget for the hotel
 Showed me how she puts together the Dailey
Expense Report to send to Marshall everday

11.  Used the software on a company computer to
perform journal entries for a plethora of hotels
 Recorded information in the “banking bible”
for newly acquired hotels
 Bank account numbers
 Credit Card information
 Organized binders of hotel records

12.  Rachel demonstrated her daily tasks to me
which included:
 Creating websites
 Designing hotel items- pens, notepads etc.
 Tracing hotel maps
 Creating Brochures- learned the significance
wording

13.  Required to find things such as :
 Number of rooms
 Distance to attractions in town
 Date of last or future renovation
 S.W.O.T. analysis
 S.W.O.T analysis of catering

14.  Record the budget for 36 different hotels
 Months: January- May
 Things recorded on excel sheet
 Estimated Budget
 Actual Budget
 Last Year’s Budget
 Variance

15.  Researched the social media activity of 41
different hotels
 Twitter
 Checked to see level of activity
 Facebook looked for 4 things
 Activity
 Engagement
 Events
 Photos

17.  Reviewed the websites of 6 different hotels
 Information that I recorded
 Google Search Rank
 Expedia Rank
 Trip Advisor Rank
 Attractions in Area not listed on website
 Photos- descriptions and
 Website information-events, attractions and
entertainment

18.  Altoona Hotel had criteria added on pertaining
to meeting space
 Google search results for “wedding space in
Altoona”
 Google search results for “meeting space in Altoona”
 The Jetty Motel and Madison Beach Club
Avenue additional criteria
 Google search results for “beach hotels in Cape
May”
 Google search results for “ocean front hotel in Cape
May”

19.  Listened into a Revenue Management
conference call regarding a South Carolina
Property
 Interesting to see first hand how prices are
decided for certain weekends
 Home Football Games and Graduation were the two
main topics

20.  The time and effort put into understanding the
thoughts of clientele
 Experiencing kinds of marketing I was
previously not exposed too
 The different steps of tracking money
 Importance of knowing the competition inside
and out

21. Thank you for opportunity to intern at Marshall
Hotels and Resorts. I have gained valuable
experience that will be carried with me
throughout my future in the business world.