2. 3years
specializing in
price intelligence
specialists, who love
their job
200
happy customers in 10
countries
PRICE INTELLIGENCE
Best B2B start-up
2014
Innovational service for
retail 2015
Award for most
promising project
25
3. We truly love what we do and that is one of the
reasons why our customers choose us.
PRICE INTELLIGENCE
After a long search and testing of different solutions, we chose Competera. The team provides
reliable data at reasonable prices. I enjoy working with them and wish this company huge
success.
ROMAN OSOKIN
5. PRICE INTELLIGENCE
Experts have established the major factors that
influence pricing:
Increased price sensitivity of consumers
Increased pricing aggressiveness from competitors
Increased price transparancy
Need to protect brand’s price image
Need to provide consistency in price across channels
Need to provide more localized pricing
Increased promotional intensity of competitors
67%
51%
47%
42%
27%
21%
25%
Source: “Tough Love: An In Depth Look at Retail Pricing Practices”
6. Organizational Barriers Impacting Ability to
Implement More Effective Pricing Practices
42%
41%
40%
34%
Lack of reliable competitive pricing and purchasing data
Resistance to dynamic price change and omni-channel development
Lack of proper pricing skill
Conservative sales channel organization techniques make it difficult to coordinate
pricing strategies across channels
PRICE INTELLIGENCE
7. PRICE INTELLIGENCE
Are you following the concept of modern pricing
strategies running your business?
Follow your own strategy
Change prices wisely
Protect your brand’s price image
Consider channels pecularities in pricing
Respond quickly to competitors’ price changes
8. Retailers, who use modern systems for price
monitoring will be able to...
Not only compare prices, but change the rules of the game
Understand the impact of any sales channel on pricing
Set up a relevant number of price changes per week
Measure an effect of their own decisions
PRICE INTELLIGENCE
1
2
3
4
9. … and will create opportunities to:
PRICE INTELLIGENCE
INCREASE
IMPLEMENT
CREATE
margin
top-line sales
market share
a dynamic and local
pricing
more profitable promotions
a more price competitive image
for customers
11. Main features
Instant data on each product you sell
Analysis within a category or by competitor
Promotion analysis
Assortment analysis
Data delivery in ERP.
PRICE INTELLIGENCE
12. How it works?
REST API
Data Streaming
Online Dashboard
Products
Matching
Products you need to monitor
are matched with ones are
sold by your competitors’,
URL to URL. All matches are
verified visually.
PRICE INTELLIGENCE
Data
Scraping
Competitors’ prices, promotion,
shipping and stock availability
data can be scraped and
delivered to you as frequently
as every 2 hours.
Processing and storing
data in UI
All scraped data is stored, processed
and displayed in analytic charts and
reports in Competera user interface.
13. PRICE INTELLIGENCE
Products matching
verified manually
Supervised crowdsourcing team performs visual product
match verification
manual and visual quality verification
flexible matching of products added to a monitoring list
within a couple of hours
not matched products are checked 3 times for availability
in 7-14-28 days
SLA guaranteed product matching quality and competitive data delivery
14. PRICE INTELLIGENCE
Data scraping
as frequently as every 2 hours
data support and crawlers update
configurable monitoring frequency for different categories
prices, promotion, stock availability and shipping dataset
custom written scripts for each data crawler
Smart data collection algorithm does not
create an overload on websites
15. PRICE INTELLIGENCE
Processing and storing data in UI
access analytics and reports in Competera user interface
multi-user access to reports through a browser
API for integration with ERP and/or shop window
data export in Excel and CVS
data streaming in Google BigQuery
ticket user support
All data is stored from the 1st day of system
operation
16. Advantages over alternative solutions
PRICE INTELLIGENCE
In-house solution COMPETERA
Level of competence Low High
Data accuracy Medium High
Matching technology
Automated, with no systematic
control
Crowdsourcing
with QA
Data delivery frequency Once a day ore more rarely Up to every 2 hours
Scalability Limited Unlimited
Time for realization Long Short
Return on investment Slow Fast
17. Opportunities for departments:
PRICING MARKETING PURCHASING
Evade manual competitive data
collection with price intelligence
automation. Take advantage of
precise and on-time competitive
data supplementing your
repricing rules with it.
Be aware of your competitors’
in-stock availability changes and
promotions on the SKU level.
Trigger PPC, abandoned cart and
“best offer in the market”
emails to increase conversion
rates referring to Competera
data.
Get precise data on your
assortment intersection with
competitors. See who is not
compliant to vendors’ MAP.
Know when competitors are
running out of stock.
PRICE INTELLIGENCE
19. PRICE INTELLIGENCE
Dynamic determination of
elasticity of demand
Demand and competition in online channel are closely related
Deviation from competitors
Competera + Google Analytics + Google BigQuery
Download
full case
study
3,00%
2,30%
1,60%
0,90%
0,20%
-10,00% -5,00% 0,00% 5,00%
10,00%
2,0%
0,3%
c
o
n
v
e
r
s
i
o
n
20. PRICE INTELLIGENCE
Measuring price sensibility within
category/channel/brand
TVs
Smartphones
Washing mashines
Refrigerators
Laptops
Heaters
Tablets
Water heaters
Multicookers
Ovens
Sensibility coefficient
Download
full case
study
Price sensibility by categories
-0,40 -0,30 -0,20 -0,10 -0,00
21. Download
full case
study
Optimize your paid search channel strategies getting
pricing insights from Competera on SKU level.
Cost optimization of your customer acquisition
through paid search channels
PRICE INTELLIGENCE
22. New opportunities for product
recommendations and E-mail marketing
Best price, Best promotion, Abandoned cart - the best
deal on the market
PRICE INTELLIGENCE
Figuring out where your products/categories/brands are positioned in the
market will then enable you to identify opportunities for the
recommendation of complimentary services and trigger targeted mailings.
23. Easy activation flow:
1 2 3Send us the list
your items for
monitoring in .xls
or xml/yml file
and competitors’
URLs
Give us 10 days to
process data and
set everything up
Get access to
your Competera
cabinet UI and
API with
competitive data
at hand
PRICE INTELLIGENCE
Your Competera account is ready to use within
10 days
24. Be a #PricingHero
+1 415 854 5391 US
+38 044 392-80-56 UA
+44 203 608-77-82 UK
+7 499 703-02-23 RF
info@competera.net
