1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?

2. Our media advert for Rhino energy drink was similar to
other energy drink adverts in many ways, but was also
different in other ways too. One Powerade advert,
including Wayne Rooney
(http://www.youtube.com/watch?v=Adhd2ifYWTk),
showed two versions of him, one drinking standard
water and the other drinking Powerade. The one
drinking Powerade had a major technical and physical
advantage over the one drinking the standard water.
The advert then concludes with a close-up shot of the
product.

3. In our energy drink fitness bike advert, we also decided
to show a comparison between rehydrating using just
water and rehydrating using Rhino energy drink, to
show the audience what technical and physical boosts
you get when using our product. We also used the
generic convention of having a close-up shot of the
product in all of our adverts; in both of our two main
adverts, we showed a close-up of the main actor
drinking the product and the immediate effect of what
happens when consuming it. We decided to stick to this
generic convention due to the fact that it is
demonstrative action, meaning that the product is
physically demonstrated in the advert.

5. Another generic convention of our adverts, particularly
our basketball advert, would be the use of fast-paced
music. For example, in the Powerade ION4 advert
(http://www.youtube.com/watch?v=f-ecpn2l-YI) there
is upbeat music, with loud percussion and drum
sounds. In our basketball advert we utilised a fast-
paced hip-hop Jay-Z instrumental to kick in when the
main actor consumes the energy drink, right after a
mellow build-up. This shows that there is a contrast
between doing physical activity before drinking Rhino
energy drink and doing physical activity after drinking
Rhino energy drink.

6. Another generic convention of both of our main
adverts would be showing the physical element that
comes with drinking Rhino energy drink. For example,
in the Powerade ION4 advert there are several
professional athletes doing various types of exercises,
such as sprinting, biking etc. In our first main advert,
the main actor is also taking part in a sport-related
activity, which is basketball, and in our second main
advert, the main actor is using a fitness bike. We
decided to stick to this generic convention due to the
fact that is also demonstrative action, showing the
audience what physical capabilities they will have when
they consume the drink.

8. Another generic convention of all of our adverts is that
we have included a slogan in them, “Charge Past Your
Opponents”, which links to the product itself, ‘Rhino’. At
the end of the Red Bull
(http://www.youtube.com/watch?v=F9pKUMvN7SU)
advert, under the picture of the product it shows their
recurring slogan, “Red Bull Gives You Wings”. Although
this advert does not specifically verbalise the slogan, it
is still there in the advert because they are an
established company.

9. At the end of both of our main adverts we have a voice-
over saying “Charge Past Your Opponents” in quite a
bold and punchy way. We decided to stick to this
generic convention due to the fact that having such a
catchy slogan should remind the audience about the
product, making it more memorable. In addition, our
basketball advert is quite similar to generic energy
drink adverts due to the fact that we used quick cuts,
generating fast-paced action to keep the audience
involved and interested in the product we’re trying to
sell to them.