ACCR saw growth across their social media platforms over the course of the campaign. Their Instagram accounts grew followers and increased engagement. Their Facebook page also saw an increase in followers and average likes. While communication issues made obtaining content difficult at times, the campaign was a positive learning experience overall. ACCR differentiates itself from competitors by accepting more challenging dogs.

1. Social Media Campaign
Jace and Hannah

2. Client info and target audience info.
Client: A Country Canine Resort (ACCR)
Owner: Jori Pollard
Target Audience
Families with dogs or cats
Locals and some travelers
Considered to have disposable income or well off in their finances

3. ACCR and Groomers Instagram
(a_country_canine)
Started at 0 followers and was following 3 profiles.
Now we have 77 followers and are following 74
We started with one post
Now we have 20 posts
We started not having any likes
Now we get around 7-10

4. ACCR Sit Means Sit Instagram
(@sitmeanssitpueblo)
Started at around 223 followers and was
following 34 profiles.
Now we have 296 followers and are following 42
We started with 62 post
Now we have 100 posts
We averaged at around 15-17 likes a post
Now we average around 20-26 likes a post

5. ACCR, Groomers, and Sit Means Sit Facebook
(@ A Country Canine Resort)
Started at 984 followers
Now we have 1,071 followers
We averaged around 7-10 likes
Now we average around 14-17 likes

6. Competitors
While we do have many competitors we think that their willingness to take in the
“hard or aggressive dogs” and their locality makes them unique and the best.
Dog Gone Day Resort and Kennel in Pueblo West
Mountain View Pet Lodges
Kamp-4-Paws
Elite Paws Pet Resort

7. Overall Conclusion
We did have some communication issues and wish we had gotten more content to
post, but over all we think the experience was good and we learned a lot about the
company and how to run a social media campaign. Jori was busy a lot with the
Covid stuff and some personal issues so it made getting content harder. Other
than that it was a fun experience and the only thing we would change is the
amount of content we put out.