3 Reasons to Bet on Baseball as an Operator

•

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This new webinar features a quick overview of MLB & gambling, with a focus on how operators can use baseball to build their player databases today.

Marketing

The Operator’s Edge
Sports Betting in the USA
@ChalklineSports
Filling the Funnel
Three Reasons to Bet on Baseball as an Operator
June 21, 2018

Co-Founder and CEO of Chalkline Sports
Past COO of WatchandWager
Past GM of Sunbet at Sun International
US Army Veteran
Kicks Left, Throws Right
Daniel Kustelski

On the Agenda
A Brief History of MLB & Gambling
Three Reasons to Bet on Baseball
Additional Resources
1
2
3

Bud Selig
Former MLB Commissioner
Different Times
In a 2012 deposition,
Selig described sports
gambling as "evil" and
"the deadliest of all things
that can happen.”

Rob Manfred
Current MLB Commissioner
MLB Stance Evolves
“If we were looking at relocation,
Las Vegas would be on the list.
I think now that we have seen two professional sports
go there, the whole issue of the presence of gambling
is more than people have gotten past.
So, from that perspective, I’m open to it. We are going
to see what happens.”
April 2017, Fox Business

Fay Vincent
Former MLB Commissioner
Business First
“It’s going to be the biggest development
in the overall business of sports in many
years...My guess when you legalize
betting on sports in this country, you are
going to generate an absolute avalanche
of money for the franchises.”

Joe Torre
MLB Executive & HOFer
Moving Forward
“It’s like the snowball rolling
down the hill," Torre said of the
explosion in sports gambling
after the recent decision by the
U.S. Supreme Court.

3 Reasons to Bet on Baseball
Steady Growth in Legal Handle
Baseball Laps All Other Sports in Inventory
Mobile and Live-In-Play Opportunities
1
2
3

5 Year Trend in Handle in Nevada by Sport

12%YOY Handle Growth During
2018 MLB Season
Baseball Betting in Nevada is Growing

5 Year Trend in Baseball Betting Hold vs All Sports

Baseball Laps All Other Sports in Inventory

25
Regional Sports Networks
Airing MLB Games that
Rank #1 in their Cable Market
Strength of Regional Viewership
RSNs consistently outperforms
ESPN prime time broadcasts in
a given market
Regional fandom draws in
casual bettors in waves

Rise of College World Series: 2017 Final

Mobile and Live In Play
70%Mobile Betting of all
Interactive Betting
70%Live In Play Betting

How many players on your loyalty program
watch or bet on baseball?
Acquire them today.

Three Things You Can Do Today
ID Baseball Bettors from your Existing databases
Understand Zip Codes, Favorite Teams and Betting
Markets
Ensure you get great data from data providers to
provide well priced opening lines

The Operator’s Edge
Sports Betting in the USA
@ChalklineSports
Next Webinar Coming on July 19, 2018
Sign up at ChalklineSports.com
Daniel Kustelski Daniel@chalklinesports.com chalklinesports.com
Filling the Funnel
Three Reasons to Bet on Baseball as an Operator

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3 Reasons to Bet on Baseball as an Operator

1. The Operator’s Edge Sports Betting in the USA @ChalklineSports Filling the Funnel Three Reasons to Bet on Baseball as an Operator June 21, 2018

2. About Chalkline Sports

3. Co-Founder and CEO of Chalkline Sports Past COO of WatchandWager Past GM of Sunbet at Sun International US Army Veteran Kicks Left, Throws Right Daniel Kustelski

4. On the Agenda A Brief History of MLB & Gambling Three Reasons to Bet on Baseball Additional Resources 1 2 3

5. A Brief History of MLB & Gambling

8. Bud Selig Former MLB Commissioner Different Times In a 2012 deposition, Selig described sports gambling as "evil" and "the deadliest of all things that can happen.”

9. Rob Manfred Current MLB Commissioner MLB Stance Evolves “If we were looking at relocation, Las Vegas would be on the list. I think now that we have seen two professional sports go there, the whole issue of the presence of gambling is more than people have gotten past. So, from that perspective, I’m open to it. We are going to see what happens.” April 2017, Fox Business

10. Fay Vincent Former MLB Commissioner Business First “It’s going to be the biggest development in the overall business of sports in many years...My guess when you legalize betting on sports in this country, you are going to generate an absolute avalanche of money for the franchises.”

11. Joe Torre MLB Executive & HOFer Moving Forward “It’s like the snowball rolling down the hill," Torre said of the explosion in sports gambling after the recent decision by the U.S. Supreme Court.

12. 3 Reasons to Bet on Baseball Steady Growth in Legal Handle Baseball Laps All Other Sports in Inventory Mobile and Live-In-Play Opportunities 1 2 3

13. 5 Year Trend in Handle in Nevada by Sport

14. 12%YOY Handle Growth During 2018 MLB Season Baseball Betting in Nevada is Growing

15. 5 Year Trend in Baseball Betting Hold vs All Sports

16. The Integrity Fee Debate

17. 3 Reasons to Bet on Baseball Steady Growth in Legal Handle Baseball Laps All Other Sports in Inventory Mobile and Live-In-Play Opportunities 1 2 3

18. Baseball Laps All Other Sports in Inventory

19. 25 Regional Sports Networks Airing MLB Games that Rank #1 in their Cable Market Strength of Regional Viewership RSNs consistently outperforms ESPN prime time broadcasts in a given market Regional fandom draws in casual bettors in waves

20. More Premium Inventory

21. Rise of College World Series: 2017 Final

22. 3 Reasons to Bet on Baseball Steady Growth in Legal Handle Baseball Laps All Other Sports in Inventory Mobile and Live-In-Play Opportunities 1 2 3

23. Mobile and Live In Play 70%Mobile Betting of all Interactive Betting 70%Live In Play Betting

24.

25. Did you say Cricket? 99%Live Betting

26. How many players on your loyalty program watch or bet on baseball? Acquire them today.

27. Three Things You Can Do Today ID Baseball Bettors from your Existing databases Understand Zip Codes, Favorite Teams and Betting Markets Ensure you get great data from data providers to provide well priced opening lines

28. Additional Resources

29. The Operator’s Edge Sports Betting in the USA @ChalklineSports Next Webinar Coming on July 19, 2018 Sign up at ChalklineSports.com Daniel Kustelski Daniel@chalklinesports.com chalklinesports.com Filling the Funnel Three Reasons to Bet on Baseball as an Operator

3 Reasons to Bet on Baseball as an Operator

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