Global digital trends 2013 WSI - Aegis Media
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GLOBAL DIGITAL MARKETING TRENDS 2013 “We have become more complex. Our personal stories are becoming more nuanced and honest. We mix everything as we please.“ Generation screen, Immersive Storytelling, Seriously Social, Big Data, Free the Menu are digital marketing trends for 2013.
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Global digital trends 2013 WSI - Aegis Media
- 1. GLOBAL DIGITAL TRENDS 2013 “We have become more complex. Our personal stories are becoming more nuanced and honest. We mix everything as we please.“ HANNA FORSSTRÖM, Client Services Director ANTTI KAIHLANEN, Strategy Director
- 2. 2 GLOBAL DIGITAL TRENDS 2013 GENERATION IMMERSIVE SERIOUSLY OTHER TRENDS SCREEN STORYTELLING SOCIAL • TV + , second screen • Content MarkePng • Social Movement, • Big Data • Screen integraPon • Game On LocalizaPon, • Free the menu • Convergence DemocraPze the process • Socializing Shopping, Super Shopper © Copyright Aegis Media 2012
- 3. GENERATION SCREEN I want to discuss and discover It’s more important than ever to have a coordinated presence and synchronized campaign across mul>ple screens. – Greg Sterling, Sterling Market Intelligence © Copyright White Sheep Isobar 2013
- 4. OUR MEDIA DAY IS SURROUNDED BY SCREENS 70% SMARTPHONE LAPTOP/PC TABLET TV of all media interactions are screen based 30% On average we spend 7 hours RADIO NEWSPAPERS MAGAZINES of our time in front of of all media interactions are screens each day Non-screen based © Copyright White Sheep Isobar 2012 4 Source: Isobar CCS 2012, Denmark, 15-‐65 populaPon
- 5. 5 h]p://www.youtube.com/watch?v=6o-‐oelv2V48 © Copyright White Sheep Isobar 2013
- 6. 6 © Copyright White Sheep Isobar 2013
- 7. h]p://www.youtube.com/watch?v=dLBFkC2qvl0 © Copyright White Sheep Isobar 2013
- 8. 8 PROGRAM CONTENT & GAMIFICATION © Copyright White Sheep Isobar 2013
- 9. 126,6 TWEETS PER MINUTE 42 000 FRIENDS IN PROGRAM CONTENT & FACEBOOK SOCIAL MEDIA ACTIVATION SOURCE: h]p://www.savonsanomat.fi/viihde/karimin-‐ja-‐sarasvuon-‐tanssi-‐rikkoi-‐ennatykset/1296151# © Copyright White Sheep Isobar 2013
- 10. GAMIFICATION OF BROADCASTING h]p://www.youtube.com/watch?v=VgxsTEBTdEo © Copyright White Sheep Isobar 2013
- 11. GAMIFICATION OF SPONSORING h]p://www.youtube.com/watch?v=-‐QO8IYm2xVo © Copyright White Sheep Isobar 2013
- 12. PROGRAM CONTENT & eCOMMERCE © Copyright White Sheep Isobar 2013 h]p://www.youtube.com/watch?v=wE4iDe_SlX4
- 13. 13 THE FUTURE SURROUNDED BY SCREENS © Copyright White Sheep Isobar 2013 h]p://www.youtube.com/watch?v=jZkHpNnXLB0
- 14. IMMERSIVE STORYTELLING I want to discuss and discover. I want to improve. One small favour… All brands have a niche focus, whether it is washing powder or cars. This gives companies an opportunity to tell stories, share content and create conversations. This is increasingly how they ought to create value with the social media. – Christian Schwarz Lausten, Seismonaut © Copyright White Sheep Isobar 2013
- 15. 15 Click to watch h]ps://vimeo.com/29285256# © Copyright White Sheep Isobar 2013
- 16. 16 VODAFONE BUFFER BUSTERS h]p://www.youtube.com/watch?v=tZ1yGQc9RWQ © Copyright White Sheep Isobar 2013
- 17. 17 MORE ON GOLDEN PAJATSO: h]p://www.kampanjat.fi/compePPon/2013/grandone/paras-‐ © Copyright White Sheep Isobar 2013 kulu]ajakampanja/kultainen-‐pajatso/
- 18. 18 COCA COLA CREATIVE CONTENT PART 1: h]p://www.youtube.com/watch?v=LerdMmWjU_E PART 2: h]p://www.youtube.com/watch?v=fiwIq-‐8GWA8 © Copyright White Sheep Isobar 2013
- 19. 19 h]p://www.youtube.com/watch?v=nmxuhGF1yj8 © Copyright White Sheep Isobar 2013
- 20. 20 h]p://www.youtube.com/watch?v=VaNzbCtxtcY © Copyright Aegis Media 2012
- 21. 21 McDONALD’S COINOFFERS h]p://www.youtube.com/watch?v=OBs6iA4PTsA © Copyright White Sheep Isobar 2013
- 22. To start a movement you need an imperfection to improve, a sense of urgency, a win-win scenario and something in it for everyone. – Claus Meyer, Meyer ApS SERIOUSLY SOCIAL I want to change the world. Where I am is who I am. Talk with me.
- 23. 23 Click to watch h]p://www.letscolourproject.com/#!pre]yPhoto © Copyright White Sheep Isobar 2013
- 24. © Copyright White Sheep Isobar 2013 More on Sonera Puzzle: h]p://www.kampanjat.fi/compePPon/2013/iac/sonera-‐puzzle/
- 25. 25 SMALL BUSINESS SATURDAY h]p://www.youtube.com/watch?v=FL5GrngIbvI © Copyright White Sheep Isobar 2013
- 26. DEMOCRATISE THE PROCESS I want to be part of the process.
- 27. 27 Click to watch © Copyright White Sheep Isobar 2013
- 28. SOCIALIZATION OF SHOPPING Social networks are moving from communicaNon to commerce – opening new revenue and brand opportuniNes © Copyright White Sheep Isobar 2013
- 29. 29 ETSY.com © Copyright White Sheep Isobar 2013
- 30. 30 THE INSTAGRAM MENU – COMODO NYC Click to watch © Copyright White Sheep Isobar 2013 h]p://www.youtube.com/watch?v=TKNA5GnO7Xs
- 31. BIG DATA I’m worth remembering. Big data has go+en so large to the point, where I say ‘can we start thinking about it differently’ ? – Greg Szwartz, DeloiUe © Copyright White Sheep Isobar 2013
- 32. 32 OBAMA DASHBOARD h]p://www.youtube.com/watch?v=lqSGFnOwQkM © Copyright White Sheep Isobar 2013
- 33. 33 With all this data the band then NIKE FUELBAND does ’something’, and turns it into a one- size-fits-all representation of your activity. – Huffington Post h]p://www.youtube.com/watch?v=YEu14OiQ7VY © Copyright White Sheep Isobar 2013
- 34. FREE THE MENU I will pick the most tasty pieces. Being able to pick media content, so that it fits each person’s individual taste, is something that a great deal of people are talking a whole lot about. – Mikael Ostenfeld, Aegis Media © Copyright White Sheep Isobar 2013
- 35. 35 ON DEMAND BUFFETS © Copyright White Sheep Isobar 2013
- 36. 36 THE BAGUETTE VENDING MACHINE h]p://www.youtube.com/watch?v=XpWZk3ucWrw © Copyright White Sheep Isobar 2013
- 37. Kiitos… …otathan yhtey]ä, autamme mielellämme! Hanna Forsström AnW Kaihlanen Client Services Director Strategy Director Puh. +358 (0) 40 530 5654 Puh. +358 (0) 40 842 9226 Email. hanna.forsstrom@whitesheep.fi Email. anx.kaihlanen@aemedia.com © Copyright White Sheep Isobar 2012 37
- 38. Bringing people and brands together like never before © Copyright White Sheep Isobar 2013