Nrf13 brasil varejo coca-cola leva felicidade para varejistas e consumidores

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Nrf13 brasil varejo coca-cola leva felicidade para varejistas e consumidores

  1. 1. 14/01/2013 Coca-Cola Opens Happiness For Consumers and Retailers Sponsored byCOCA-COLAOPENS HAPPINESSFor Retailers and Consumers 1
  2. 2. 14/01/2013 VIDEO:LET’S GO CRAZY :60 Vid 1HAPPI N ESSSHARED VALUE 2
  3. 3. 14/01/2013 500 BRANDS 207 COUNTRIES1.8 BILLION SERVINGS / DAY 3
  4. 4. 14/01/2013Shared Value Extends To CustomersSolutions To Help Retailers GrowShared Value … Customer Collaboration 4
  5. 5. 14/01/2013 VIDEO TWINS :60Shared Value … Customer CollaborationShared Value … Customer Collaboration 5
  6. 6. 14/01/2013 VIDEO HOME SHOPPING  NETWORK :30 Vid 2Value for Consumers … Through Choices clear and pro min en t calorie information n u t r it io n e d u c a t i o n 18 6
  7. 7. 14/01/2013 children who participated in TriplePlay were more physically active and had a better understanding of nutrition 19 16,000 parks across 50 states participated in 2012 Parks receive grants to help restore, rebuild and enhance recreational spacesAmerica is your park 20 Shared Value for the World FLEET/ SALESMANUFACTURING TRANSPORTATION EQUIPMENT 7
  8. 8. 14/01/2013Water Stewardship, Recyling, Climate Protection 22 Strong Brands Share Value With All THIS ROLL CUT!!!! VIDEO:   Where Will Happiness Strike  Next 1:15 (Brazil) Vid 3 8
  9. 9. 14/01/2013 THE MARKET IS MORE THAN CONSUMERS CONSUMERS ASSOCIATESSHOPPERS STAKEHOLDERSCUSTOMERS BOTTLERS Open Always Sourced On Constantly Collaborative Evolving ShiftingDynamic Connected Shared & Linked Co- Fluid Created Changing All Content Every Second All Connections of Every Day Global All Brands Two- Scaled & & Local Way Customized 9
  10. 10. 14/01/2013 6.5B Mobile Phones 1.8B Smart Phones 1.8B Computers “Online” 1.5B Television SetsOur World Is More 80.7MDigitally Connected Tablets Sourced: Portfolio Research Mobile Factobook, Computer History Almanac 2011, Morgan Stanley, Wireless Intelligence Report, Computer Industry AlmanacMarketersDon’t Own theBRAND…the MARKET does! STORIES Content, Experiences, Conversations SPREAD Liquid (with or without us) VALUE Linked LIQUID AND LINKEDThe Cultivation of Purposeful Stories that Scale and Spread 10
  11. 11. 14/01/2013Stories as theNew Currency Spreading Content with Scale inBuilding a Real TimeNetwork Advantage Providing Cultural LeadershipCreatingShared Value Doing Happiness 32 Creating Shared Value by  Building Consumer Engagement VIDEO:   Super Bowl Second Screen  Activation ~ 1:52 Vid 4 11
  12. 12. 14/01/201334 12
  13. 13. 14/01/2013Creating Shared Value through  Networked Advantage VIDEO:   EKO‐CYCLE ~ 60 secs Vid 5 13
  14. 14. 14/01/201340 Video: CC_Camaritas_90_eng Vid 5b 14
  15. 15. 14/01/2013 Creating Shared Value by Doing  Happiness VIDEO:   Singapore Hug Me Machine ~ 58 secs Vid 6Join Our Journey to Create Shared ValueEngage the MarketSpread Stories with ScaleBuild Network AdvantageProvide Cultural LeadershipDeliver Shared Value to Open Happiness Our Timeless Promise Remains Relevant & Fresh 15
  16. 16. 14/01/2013 Thank you! Sponsored by e-Q&A Text NRF2013 and your question to 22333 Tweet @poll NRF2013 and your question eGo to www.pollev.com and type NRF2013 and your question 16

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