2. IDEA
2
We decide to design a website and an application named “Innov EDHEC” – EDHEC student platform.
Integrate various social
resources for students Building a Bridge for
Communication
between EDHEC
students in Lille, Nice,
…
Provide a platform to
share experience and life
Convenience
Innovative Newest
Reliability
Multi-functional EDHEC student platform, meets all your needs
3. Business Model Canvas
3
Key Partners
school faculty
association
companies that want to
advertise in our pages
Key activities
wide selection, newest
information, provide platform
for students’ communication
Value propositions
integrate multi activities,
convenience, reference for
course information,
accessibility, newness, ensure
privacy
Help to solve:
Access to the newest and
variety information
Customer relationships
EDHEC students, visitors
Customer Segments
students, companies, visitors
Key Resources
human resources, IT
infrastructure, financial
support to maintain platform
Channels
website, application,
association promotion
Cost Structure
website maintenance
Revenue Streams
advertisements, kickbacks from associations, festival souvenirs
4. Key Partners
The Power of PowerPoint | thepopp.com 4
Key Partners Key Suppliers
Key resources
acquiring from
partners
Key activities
partners
perform
◆ school faculty
◆ association
◆ companies that want to advertise in
our pages
◆ From school faculty and associations,
we want to get newest activities
information, permissions to operate
some activities
◆ From companies that want to
advertise, we want to get financial
support
◆ manufacturing company
◆ Provide particular resources (funds)
and activities
5. Key activities
The Power of PowerPoint | thepopp.com 5
Revenue streams
- sell EDHEC souvenirs
- provide advertisement position to get sponsors and kickbacks
- build second-hand goods trading platform and charge for service
- learn from users’ online behaviour
6. Key resources
6
Physical Resources Intellectual Resources Human Resources Financial Resources
-IT Infrastructure
-Information System
-Customers Database
-Internet Protocol
-Copyrights and patents
-Information
management
-Risk
Management
-Data Security
-Feedback and
updating to
satisfy customers’
needs
-Legal issues
-Customer
maintenance
-IT function
(supervision)
-Business value
Support
operation,
development,
and innovation
-Service representatives
-Software engineer
(IT people)
-Networking
-Promotion
-General Management
-Advertisement sponsors
-Bonus from Associations
7. Value Proposition
7
Information
Processing
Networking
Student Autonomy
Integration and Convenience
Convenience
Better access to newest and various
information
Bridge the Campus
Sharing experiences and ideas
among different campuses and
programs
Transparent Study Information
All students’ comments and feedback
Students’ opinions
Visible courses references
Help-wanted
8. Customer Relationships
8
Automated Service
This type of relationship mixes a more
sophisticated form of customer self-service
with automated processes.
For example, EDHEC students personal
online profiles give them access to buy
souvenirs, booking tickets online or
complete second-hand transaction.
Automated services can recognize
students and their characteristics, and offer
information related to orders or
transactions.
Communities
EDHEC Student Platform maintain online
communities that allow users to exchange
knowledge and solve each other’s
problems.
By using forum, users can share ideas,
experience and information without our
help.
Personal Assistance
This relationship is based on human
interaction. The customer can
communicate with a real customer
representative to get help during the sales
process or after the purchase is complete.
We will provide personal services to
associations and companies to fulfill
customized needs.
10. CustomerSegments
10
Associations:
➔who pay for special advertising
space for activity post (in homepage)
➔who pay for kickback per ticket
➔who pay for monthly student
behavior report
EDHEC Students:
➔who want to take part in EDHEC
activities
➔who want to buy EDHEC souvenirs
➔who want to buy sth in second-hand
market
➔who sell stuff in second-hand market
and pay for service charge
Companies:
➔who pay for logo space or
advertising space
visitors:
➔who want to take part in EDHEC
activities
➔who want to buy EDHEC souvenirs
➔who want to buy sth in second-hand
market
Lille
Paris
London
Nice
Singapor
e
M1BBA M2PreMaster
11. Cost Structure
11
the most important costs:
● website maintenance
● data analysis
● application maintenance fee
expensive activities:
● advertisement
● cost of souvenir production
● other variable costsvalue driven
Cost driven
12. RevenueStreams
12
● advertisements
Advertisement or
company logo on
homepage to attract
sponsors
15€/logo each month
10€/ad each week
● kickbacks from associations
Every time a person buy a ticket in our
web, we receive 1% kickback
PS: if the activity is free, then no
kickback
● festival souvenirs
Help sell EDHEC souvenirs (from school and
associations)
Produce festival souvenirs and sell them in
the shop page
● Data analysis
Collect and analyse
students’ needs
and wants
to make a monthly
report
1€/month
● Second-
hand market
revenue
1% service charge
for each
successful
transaction
CommissionMarkup Advertising Revenue Model
