Robert Hart, Intuitive Media

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Homo Sapiens Continuus: The Story of Emily Connected - one little girl in 100,000

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Robert Hart, Intuitive Media

  1. 1. Handheld Learning 2007 Emily Connected H. sapiens continuus The Connected Ape Learner Voice Research Robert Hart Intuitive Media Model released photograph NOT Emily Sanderson Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 1 Services
  2. 2. Emily Connected: H. sapiens continuus Before Pioneer 10/11 plaques, 1972/73 Carl Sagan’s message to ET Humans are disconnected! Learner Voice Research But Sagan didn’t know about Emily Sanderson and her friends... Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 2 Services
  3. 3. Emily Connected: H. sapiens continuus Introducing... Emily Sanderson, 10 years old aka. Emily Connected One little girl in 120,000 Representative of Learner Voice Research SuperClubsPLUS & GoldStarCafe members and... Subject of IM research into... H. sapiens continuus Emily Sanderson is NOT the subject’s real name - the Connected Ape Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 3 Services
  4. 4. The Research: How is intensive online and mobile human connectivity affecting children’s lives – their educational and social development? Learner Voice Research Emily Sanderson and her friends Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 4 Services
  5. 5. Emily Connected: H. sapiens continuus Research base Based on research with DCSF, Becta & Ipsos Mori in 2006. Updated by Intuitive Media in October 2007 Children in SuperClubsPLUS (6-12) and GoldStarCafe (11-14) Emily Over 120,000 rigorously Learner Voice Research authenticated children from 13,000+ UK classrooms. Demographics: broadly representative of UK population in gender, ethnicity, religion, location – Ipsos Mori Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 5 Services
  6. 6. The Learners Learner Voice Research SuperClubsPLUS.com – social learning network for primary Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 6 Services
  7. 7. The Learners 12 Learner Voice Research GoldStarCafe.net– social learning network for secondary Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 7 Services
  8. 8. Emily Connected: H. sapiens continuus Research methods System usage logs (x120,000+) Surveys of members (x12,000+) Auto-profiling (x82) In-depth profiling & personas (x5) Online focus groups Emily Learner Voice Research We will focus on the Emily Sanderson persona Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 8 Services
  9. 9. Research: How is Emily equipped and connected? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 9 Services
  10. 10. Emily Connected: H. sapiens continuus Emily is connected Like 61% of the sample she has a home PC (15% have Macs) She owns a mobile phone (76%) a Nintendo DS (24%) and a PSP (16%) Emily Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 10 Services
  11. 11. Emily Connected: H. sapiens continuus Emily is connected She uses the Internet on her mobile phone (36%) Like 42% of mobile connected members she uses her mobile to access SuperClubsPLUS... Mostly to email her friends, join in Emily forums and hot seats, keep up with Learner Voice Research the Get Active sports club and edit her home pages. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 11 Services
  12. 12. Research: How is Emily’s life different online? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 12 Services
  13. 13. Emily Connected: H. sapiens continuus “Slow” at school. Emily is in year 6 at a 400-pupil primary school. “ I like school because I get new friends and a good education. ” Emily says (like only 5% of her online community) she prefers to do easier work and at a slower Learner Voice Research pace than other kids in class. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 13 Services
  14. 14. Emily Connected: H. sapiens continuus Hurricane Emily online In her online community Emily is exceptionally productive and communicative. Joined SuperClubsPLUS June 2006 Active in the community for 15 months. Learner Voice Research 90 visits a month, 3 visits a day. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 14 Services
  15. 15. Research: When does Emily connect? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 15 Services
  16. 16. Emily Connected: H. sapiens continuus Mildly connected at school Emily is mildly active on school computers during the day, apart from Wednesday mornings when her class gets a session in the school computer suite. Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 16 Services
  17. 17. Emily Connected: H. sapiens continuus Intensely connected at home Most of Emily’s activity is at home. She quickly checks her emails before school. Most active in the evenings (4-8 pm) Very active at weekend (9-12 am, 5-8 pm) Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 17 Services
  18. 18. Research: How productive and effective is she online? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 18 Services
  19. 19. Emily Connected: H. sapiens continuus Publishing Dedicated personal website developer To populate her 4 home pages, Emily has sourced, prepared, uploaded and published 32 images and 15 icons. She has edited her home pages Learner Voice Research 4,180 times, with 279 updates per month or 9 per day. Contributes her content to her school’s site in SuperClubsPLUS. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 19 Services
  20. 20. Emily Connected: H. sapiens continuus Publishing Emily has created her own online club - a Web Ring called “BIRMINGHAM CITY ARE THE BEST!!” She is clearly a football fan, since she has joined another Web Ring: “ENGLAND ARE THE BEST!” Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 20 Services
  21. 21. Emily Connected: H. sapiens continuus Publishing Emily had an exceptional 6,268 visits to her main home page. Digital guest-book is signed by 544 visitors who left positive comments. Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 21 Services
  22. 22. Research: How does Emily engage others in her interests? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 22 Services
  23. 23. Emily Connected: H. sapiens continuus Online Interests Emily’s home pages and webrings, are dedicated to her favourite football teams. She announces upcoming games, writes reviews and publishes results of recent games: “England had a ok World Cup. They got to the quarter finals while Learner Voice Research playing Porgutal.0-0 Game so a bad penalty shoot out which never gives us wins. Hargreeves had a brilliant World Cup while Cristono Ronaldo scored his penalty to put England out of the World Cup” Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 23 Services
  24. 24. Emily Connected: H. sapiens continuus Online Interests Emily’s email conversations focus on: football getting ideas on how to improve her home pages engaging other children in making their own clubs. Learner Voice Research “Me and Charley Have Made A Club Called B.L.C-Big Live Chat Club. I'm Doing The Members And Charleys Doing Home P’s. Would You Like To Do The Compo's And Games ?” Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 24 Services
  25. 25. Emily Connected: H. sapiens continuus Engaging friends Emily has a strong online relationship with Erin, from Belfast and Jennifer from Scotland. They talk about football. “Erin you came over here cus we rule ? why else! when was the last time ireland got in a eruro or world cup ?” Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 25 Services
  26. 26. Emily Connected: H. sapiens continuus Engaging friends Emily is very appreciative of other children’s efforts, as she shows in these encouraging messages to Caitlin and Catherine: “awwwah your site is brill for only yr.3, luv emily x” Learner Voice Research “So Your Keeping Your Project Page! I Think Its The Best Ever” Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 26 Services
  27. 27. Research: Does Emily enjoy publishing? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 27 Services
  28. 28. Emily Connected: H. sapiens continuus Publishing At home, Emily likes to create her own images, photos and animations (e.g. icons) and send interesting site links to friends. In SuperClubsPLUS she says she likes to make and share content... quot;on my Project Pages, on my Home Learner Voice Research Pages. I post Ideas and Stuff in Forums. I Email Ideas to friendsquot;. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 28 Services
  29. 29. Emily Connected: H. sapiens continuus Publishing Emily likes sharing her ideas and content with others... “Because I Want Everyone To Have Fun And Have Really Cool Homepages.” She likes other people to help her with publishing... Learner Voice Research “Well, I Would Like Other People To Give Me Ideas But I Want My Home page Different To Other Peoples.” Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 29 Services
  30. 30. Research: How communicative is Emily? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 30 Services
  31. 31. Emily Connected: H. sapiens continuus Communication 1 to 1 Very sociable & communicative In 15 months Emily sent 8,419 emails to 580 different members. She sends 140 emails a week and receives 146. Each week she sends 28 emails from school but 112 from home. Learner Voice Research She prefers emailing on her Nintendo DS Lite. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 31 Services
  32. 32. Emily Connected: H. sapiens continuus Communication - groups Emily made 5,721 contributions to 13 different forums (mostly from her Nintendo DS) including: Get Active, Media Dome, One World Her School Forum She is a prolific contributor to community 'hot-seats' with Learner Voice Research invited authors, designers or people from overseas. (72 posts in 12 weeks) Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 32 Services
  33. 33. Research: How has being connected affected Emily’s circle of friends? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 33 Services
  34. 34. Emily Connected: H. sapiens continuus Circle of Friends - Adults Good online relationship with teacher (133 emails sent, 84 received) Communicates more with the Learner Voice Research mediators (259 emails sent and 212 received). Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 34 Services
  35. 35. Emily Connected: H. sapiens continuus Circle of Friends - Children 31% of emails to school friends. 61% to friends outside school and well beyond her neighbourhood Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 35 Services
  36. 36. Emily Connected: H. sapiens continuus Circle of Friends - Children Emily’s friendships span the UK. Friends average 217 km away with the furthest 761 km away in Scotland. Writes mostly to Learner Voice Research girls at school... Almost equally to boys (53%, blue) & girls (47%, red) around the UK. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 36 Services
  37. 37. Research: How popular is Emily? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 37 Services
  38. 38. Emily Connected: H. sapiens continuus Popularity Emily is one of the most popular members of the community She receives emails from 503 different community members. 100 children list her as a close buddy. Only 2 children have spam- Learner Voice Research blocked her emails. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 38 Services
  39. 39. Emily Connected: H. sapiens continuus Socialization Emily is no angel online and her enthusiastic affiliation activity has attracted some mediator interventions for attempted... exchange of external email details contact details on home page insulting language in forums Learner Voice Research spamming other members Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 39 Services
  40. 40. Research: Does Emily enjoy networking? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 40 Services
  41. 41. Emily Connected: H. sapiens continuus Social Networking Emily’s favourite activities in SuperClubsPLUS: “See Who's On, Email People, Talk To Friends, show Music and Pictures, See Other Kids Pages, do Polls, Quizzs, Survys, win Compos do Star Awards.” Learner Voice Research Emily also publishes her photos on Piczo and talks to friends on MSN. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 41 Services
  42. 42. Research: How has Emily’s competence grown with communications and technology? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 42 Services
  43. 43. Emily Connected: H. sapiens continuus Competence 'Test-Zone' home-page badge for testing online learning resources for the BBC 'Surveys' badge for participating in community research for DCSF and others, Teacher’s gold crown home-page award quot;for getting all your stars!quot;. Learner Voice Research 6 Star Awards, celebrating her technology and communication skills. Emily’s home page awards Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 43 Services
  44. 44. Emily Connected: H. sapiens continuus Competence Emily’s basic competencies Rules Star - Understands community rules & etiquette. White Star - Appreciates the need for Internet Safety, & applies community Rules. Red Star - Creates web pages Learner Voice Research with appropriate tools & resources, with graphics, text, sound, backgrounds. Plans tasks, finds & uses information. Green Star - Safely communicates with email, attachments, address book & spam filter and posts to forums. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 44 Services
  45. 45. Emily Connected: H. sapiens continuus Competence Emily’s advanced competencies: Blue Star - Uses multimedia on home pages. Finds resources in the Media Library. Uploads new resources. Creates, resizes, names, describes and catalogues images. Learner Voice Research Yellow Star - Uses advanced markup coding (similar to html) to create, format and animate text in home pages, emails and forum posts; to enhance home page functionality and add links to other community pages. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 45 Services
  46. 46. Research: Who listens to what Emily thinks and wants? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 46 Services
  47. 47. Emily Connected: H. sapiens continuus A learner’s voice Emily took part in 6 online research surveys which invited her to advise government on her needs for personal and social learning online at home and at school. DCSF and Becta listened and her Learner Voice Research contribution helped shape the personalized learning strategy. She took part in the Me and my Mobile survey and helped IM develop the Community in my Pocket service. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 47 Services
  48. 48. Research: How does Emily’s learning vary between home and school? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 48 Services
  49. 49. Emily Connected: H. sapiens continuus Emily’s Learning at School Emily uses a school computer once a week (37%) for 30 - 60 minutes each session (54%), so school access is 20 - 40 hrs/year. She wants to... “go on it more regular. Also i would like to spend maybe a day or Learner Voice Research afternoon on it. I would like to have a computer each so we dont have to swap.” Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 49 Services
  50. 50. Emily Connected: H. sapiens continuus Emily’s Personal Learning At school Emily wants more choice in what to learn: “choose my own workquot; and quot;do my own projects.” She wants to chose her pace of work: “ do easier things than other kids, Learner Voice Research work slower than other kids. She wants to: “present my work my own wayquot; Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 50 Services
  51. 51. Emily Connected: H. sapiens continuus Emily’s Learning at Home Emily would like to work with her teacher from home in SuperClubsPLUS (83%). She wants to email (58%) and do forums (25%) with her teacher, show teacher her work (42%) and ask for ideas (41%) and for help (40%). Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 51 Services
  52. 52. Emily Connected: H. sapiens continuus Emily’s Learning at Home Emily thinks she learns better at school (77%), but says she also learns well in the evenings (24%) and weekends (17%), with her parents (53%) and siblings (22%). She thinks she learns better with her own computer than she does on the school system (75%). Learner Voice Research She spends over 300 hours a year communicating, collaborating, creating and learning in SuperClubsPLUS - 60% from home. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 52 Services
  53. 53. Research: Do Emily and her friends think they learn through games? Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 53 Services
  54. 54. Emily Connected: H. sapiens continuus Learning through games Emily plays computer games (94%) but only occasionally (29%), mostly with friends (41%) for 1 hour or less each time (45%). She thinks that by playing games she learns: typing (47%), thinking (42%), using the computer (40%) and strategies (36%). Learner Voice Research “Computers Tell you Things. It gives you Clues. You can go on Educationl Websites and do Games and Work at the Same Time” Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 54 Services
  55. 55. Summary: Emily might be “slow” at school, but she’s like a hurricane online. Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 55 Services
  56. 56. Emily Connected: H. sapiens continuus Summary Emily’s mobile connected lifestyle has changed her educational and social experience Mobile phone or games console + safe online learning community = a new social learning dimension. She takes her learning home. Learner Voice Research She communicates & collaborates with a vast peer group. She has become a productive, effective and engaging publisher and communicator, sociable & popular with a very wide circle of online friends. Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 56 Services
  57. 57. Emily Connected: H. sapiens continuus Summary Emily has become... Emily Connected H. sapiens continuus The Connected Ape! Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 57 Services
  58. 58. Emily Connected: H. sapiens continuus Summary Humans connected! Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 58 Services
  59. 59. Emily Connected: H. sapiens continuus Thank you from Emily Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 59 Services
  60. 60. Thank you from me... Learner Voice Research Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 60 Services
  61. 61. Handheld Learning 2007 Emily Connected H. sapiens continuus The Connected Ape Learner Voice Research Robert Hart Intuitive Media www.SuperClubsPLUS.com www.GoldStarCafe.net www.intuitivemedia.com Intuitive Media Research © Copyright 2007 Intuitive Media Research Services 61 Services

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