Homo Sapiens Continuus: The Story of Emily Connected - one little girl in 100,000

1. Handheld Learning 2007
Emily Connected
H. sapiens continuus
The Connected Ape
Learner Voice Research
Robert Hart
Intuitive Media
Model released photograph NOT Emily Sanderson
Intuitive
Media
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2. Emily Connected: H. sapiens continuus
Before
Pioneer 10/11 plaques,
1972/73
Carl Sagan’s message
to ET
Humans are
disconnected!
Learner Voice Research
But Sagan didn’t know
about Emily Sanderson
and her friends...
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3. Emily Connected: H. sapiens continuus
Introducing...
Emily Sanderson, 10
years old
aka. Emily Connected
One little girl in
120,000
Representative of
Learner Voice Research
SuperClubsPLUS &
GoldStarCafe
members and...
Subject of IM
research into...
H. sapiens continuus
Emily Sanderson is NOT the subject’s real name - the Connected Ape
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4. The Research:
How is intensive online
and mobile human
connectivity affecting
children’s lives – their
educational and social
development?
Learner Voice Research
Emily Sanderson and
her friends
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5. Emily Connected: H. sapiens continuus
Research base
Based on research with DCSF,
Becta & Ipsos Mori in 2006.
Updated by Intuitive Media in
October 2007
Children in SuperClubsPLUS (6-12)
and GoldStarCafe (11-14)
Emily
Over 120,000 rigorously
Learner Voice Research
authenticated children from 13,000+
UK classrooms.
Demographics: broadly
representative of UK population in
gender, ethnicity, religion, location –
Ipsos Mori
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6. The Learners
Learner Voice Research
SuperClubsPLUS.com – social learning network for primary
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7. The Learners
12
Learner Voice Research
GoldStarCafe.net– social learning network for secondary
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8. Emily Connected: H. sapiens continuus
Research methods
System usage logs (x120,000+)
Surveys of members (x12,000+)
Auto-profiling (x82)
In-depth profiling & personas (x5)
Online focus groups
Emily
Learner Voice Research
We will focus on the Emily
Sanderson persona
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9. Research:
How is Emily
equipped and
connected?
Learner Voice Research
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10. Emily Connected: H. sapiens continuus
Emily is connected
Like 61% of the sample she has a
home PC (15% have Macs)
She owns a mobile phone (76%)
a Nintendo DS (24%)
and a PSP (16%)
Emily
Learner Voice Research
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11. Emily Connected: H. sapiens continuus
Emily is connected
She uses the Internet on her mobile
phone (36%)
Like 42% of mobile connected
members she uses her mobile to
access SuperClubsPLUS...
Mostly to email her friends, join in
Emily forums and hot seats, keep up with
Learner Voice Research
the Get Active sports club and edit
her home pages.
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12. Research:
How is Emily’s life
different online?
Learner Voice Research
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13. Emily Connected: H. sapiens continuus
“Slow” at school.
Emily is in year 6 at a 400-pupil
primary school.
“ I like school because I get new
friends and a good education. ”
Emily says (like only 5% of her
online community) she prefers to
do easier work and at a slower
Learner Voice Research
pace than other kids in class.
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14. Emily Connected: H. sapiens continuus
Hurricane Emily online
In her online community Emily is
exceptionally productive
and communicative.
Joined SuperClubsPLUS June
2006
Active in the community for 15
months.
Learner Voice Research
90 visits a month, 3 visits a day.
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15. Research:
When does Emily
connect?
Learner Voice Research
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16. Emily Connected: H. sapiens continuus
Mildly connected at school
Emily is mildly active on school computers
during the day, apart from Wednesday
mornings when her class gets a session in
the school computer suite.
Learner Voice Research
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17. Emily Connected: H. sapiens continuus
Intensely connected at home
Most of Emily’s activity is at home.
She quickly checks her emails before school.
Most active in the evenings (4-8 pm)
Very active at weekend (9-12 am, 5-8 pm)
Learner Voice Research
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18. Research:
How productive and
effective is she
online?
Learner Voice Research
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19. Emily Connected: H. sapiens continuus
Publishing
Dedicated personal website
developer
To populate her 4 home pages,
Emily has sourced, prepared,
uploaded and published 32 images
and 15 icons.
She has edited her home pages
Learner Voice Research
4,180 times, with 279 updates
per month or 9 per day.
Contributes her content to
her school’s site in
SuperClubsPLUS.
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20. Emily Connected: H. sapiens continuus
Publishing
Emily has created her own online
club - a Web Ring called
“BIRMINGHAM CITY ARE THE
BEST!!”
She is clearly a football fan, since
she has joined another Web Ring:
“ENGLAND ARE THE BEST!”
Learner Voice Research
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21. Emily Connected: H. sapiens continuus
Publishing
Emily had an exceptional 6,268
visits to her main home page.
Digital guest-book is signed by
544 visitors who left positive
comments.
Learner Voice Research
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22. Research:
How does Emily
engage others in her
interests?
Learner Voice Research
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23. Emily Connected: H. sapiens continuus
Online Interests
Emily’s home pages and
webrings, are dedicated to her
favourite football teams.
She announces upcoming games,
writes reviews and publishes
results of recent games:
“England had a ok World Cup. They
got to the quarter finals while
Learner Voice Research
playing Porgutal.0-0 Game so a bad
penalty shoot out which never
gives us wins. Hargreeves had a
brilliant World Cup while Cristono
Ronaldo scored his penalty to put
England out of the World Cup”
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24. Emily Connected: H. sapiens continuus
Online Interests
Emily’s email conversations
focus on:
football
getting ideas on how to improve her
home pages
engaging other children in making
their own clubs.
Learner Voice Research
“Me and Charley Have Made A
Club Called B.L.C-Big Live Chat
Club. I'm Doing The Members And
Charleys Doing Home P’s. Would
You Like To Do The Compo's And
Games ?”
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25. Emily Connected: H. sapiens continuus
Engaging friends
Emily has a strong online
relationship with Erin, from
Belfast and Jennifer from
Scotland. They talk about football.
“Erin you came over here cus we
rule ? why else! when was the last
time ireland got in a eruro or world
cup ?”
Learner Voice Research
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26. Emily Connected: H. sapiens continuus
Engaging friends
Emily is very appreciative of other
children’s efforts, as she shows in
these encouraging messages to
Caitlin and Catherine:
“awwwah your site is brill for only
yr.3, luv emily x”
Learner Voice Research
“So Your Keeping Your Project
Page! I Think Its The Best Ever”
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27. Research:
Does Emily enjoy
publishing?
Learner Voice Research
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28. Emily Connected: H. sapiens continuus
Publishing
At home, Emily likes to create her
own images, photos and
animations (e.g. icons) and send
interesting site links to friends.
In SuperClubsPLUS she says she
likes to make and share content...
quot;on my Project Pages, on my Home
Learner Voice Research
Pages. I post Ideas and Stuff in
Forums. I Email Ideas to friendsquot;.
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29. Emily Connected: H. sapiens continuus
Publishing
Emily likes sharing her ideas and
content with others...
“Because I Want Everyone To Have
Fun And Have Really Cool
Homepages.”
She likes other people to help her
with publishing...
Learner Voice Research
“Well, I Would Like Other People To
Give Me Ideas But I Want My Home
page Different To Other Peoples.”
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30. Research:
How communicative
is Emily?
Learner Voice Research
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31. Emily Connected: H. sapiens continuus
Communication 1 to 1
Very sociable & communicative
In 15 months Emily sent 8,419
emails to 580 different members.
She sends 140 emails a week and
receives 146.
Each week she sends 28 emails
from school but 112 from home.
Learner Voice Research
She prefers emailing on her
Nintendo DS Lite.
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32. Emily Connected: H. sapiens continuus
Communication - groups
Emily made 5,721 contributions
to 13 different forums (mostly
from her Nintendo DS) including:
Get Active, Media Dome, One World
Her School Forum
She is a prolific contributor to
community 'hot-seats' with
Learner Voice Research
invited authors, designers or
people from overseas. (72 posts
in 12 weeks)
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33. Research:
How has being
connected affected
Emily’s circle of
friends?
Learner Voice Research
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34. Emily Connected: H. sapiens continuus
Circle of Friends - Adults
Good online
relationship with
teacher (133
emails sent, 84
received)
Communicates
more with the
Learner Voice Research
mediators (259
emails sent and
212 received).
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35. Emily Connected: H. sapiens continuus
Circle of Friends - Children
31% of emails to
school friends.
61% to friends
outside school and
well beyond her
neighbourhood
Learner Voice Research
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36. Emily Connected: H. sapiens continuus
Circle of Friends - Children
Emily’s friendships
span the UK.
Friends average
217 km away with
the furthest 761 km
away in Scotland.
Writes mostly to
Learner Voice Research
girls at school...
Almost equally to
boys (53%, blue) &
girls (47%, red)
around the UK.
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37. Research:
How popular is
Emily?
Learner Voice Research
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38. Emily Connected: H. sapiens continuus
Popularity
Emily is one of the most popular
members of the community
She receives emails from 503
different community members.
100 children list her as a close
buddy.
Only 2 children have spam-
Learner Voice Research
blocked her emails.
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39. Emily Connected: H. sapiens continuus
Socialization
Emily is no angel online and her
enthusiastic affiliation activity
has attracted some mediator
interventions for attempted...
exchange of external email details
contact details on home page
insulting language in forums
Learner Voice Research
spamming other members
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40. Research:
Does Emily enjoy
networking?
Learner Voice Research
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41. Emily Connected: H. sapiens continuus
Social Networking
Emily’s favourite activities in
SuperClubsPLUS:
“See Who's On, Email People, Talk
To Friends, show Music and
Pictures, See Other Kids Pages, do
Polls, Quizzs, Survys, win Compos
do Star Awards.”
Learner Voice Research
Emily also publishes her photos
on Piczo and talks to friends on
MSN.
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42. Research:
How has Emily’s
competence grown
with communications
and technology?
Learner Voice Research
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43. Emily Connected: H. sapiens continuus
Competence
'Test-Zone' home-page badge for testing
online learning resources for the BBC
'Surveys' badge for participating in community
research for DCSF and others,
Teacher’s gold crown home-page award quot;for
getting all your stars!quot;.
Learner Voice Research
6 Star Awards, celebrating her technology and
communication skills.
Emily’s home page awards
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44. Emily Connected: H. sapiens continuus
Competence
Emily’s basic competencies
Rules Star - Understands
community rules & etiquette.
White Star - Appreciates the
need for Internet Safety, &
applies community Rules.
Red Star - Creates web pages
Learner Voice Research
with appropriate tools &
resources, with graphics, text,
sound, backgrounds. Plans
tasks, finds & uses information.
Green Star - Safely
communicates with email,
attachments, address book &
spam filter and posts to forums.
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45. Emily Connected: H. sapiens continuus
Competence
Emily’s advanced competencies:
Blue Star - Uses multimedia on
home pages. Finds resources in
the Media Library. Uploads new
resources. Creates, resizes,
names, describes and catalogues
images.
Learner Voice Research
Yellow Star - Uses advanced
markup coding (similar to html)
to create, format and animate
text in home pages, emails and
forum posts; to enhance home
page functionality and add links
to other community pages.
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46. Research:
Who listens to what
Emily thinks and
wants?
Learner Voice Research
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47. Emily Connected: H. sapiens continuus
A learner’s voice
Emily took part in 6 online
research surveys which invited
her to advise government on her
needs for personal and social
learning online at home and at
school.
DCSF and Becta listened and her
Learner Voice Research
contribution helped shape the
personalized learning strategy.
She took part in the Me and my
Mobile survey and helped IM
develop the Community in my
Pocket service.
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48. Research:
How does Emily’s
learning vary
between home and
school?
Learner Voice Research
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49. Emily Connected: H. sapiens continuus
Emily’s Learning at School
Emily uses a school computer
once a week (37%) for 30 - 60
minutes each session (54%), so
school access is 20 - 40 hrs/year.
She wants to...
“go on it more regular. Also i would
like to spend maybe a day or
Learner Voice Research
afternoon on it. I would like to have
a computer each so we dont have
to swap.”
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50. Emily Connected: H. sapiens continuus
Emily’s Personal Learning
At school Emily wants more
choice in what to learn:
“choose my own workquot; and quot;do my
own projects.”
She wants to chose her pace of
work:
“ do easier things than other kids,
Learner Voice Research
work slower than other kids.
She wants to:
“present my work my own wayquot;
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51. Emily Connected: H. sapiens continuus
Emily’s Learning at Home
Emily would like to work with
her teacher from home in
SuperClubsPLUS (83%).
She wants to email (58%) and
do forums (25%) with her
teacher, show teacher her work
(42%) and ask for ideas (41%)
and for help (40%).
Learner Voice Research
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52. Emily Connected: H. sapiens continuus
Emily’s Learning at Home
Emily thinks she learns better at
school (77%), but says she also
learns well in the evenings (24%)
and weekends (17%), with her
parents (53%) and siblings (22%).
She thinks she learns better with
her own computer than she does
on the school system (75%).
Learner Voice Research
She spends over 300 hours a year
communicating, collaborating,
creating and learning in
SuperClubsPLUS - 60% from home.
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53. Research:
Do Emily and her
friends think they
learn through
games?
Learner Voice Research
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54. Emily Connected: H. sapiens continuus
Learning through games
Emily plays computer games
(94%) but only occasionally (29%),
mostly with friends (41%) for 1
hour or less each time (45%).
She thinks that by playing games
she learns: typing (47%), thinking
(42%), using the computer (40%)
and strategies (36%).
Learner Voice Research
“Computers Tell you Things. It gives
you Clues. You can go on
Educationl Websites and do Games
and Work at the Same Time”
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55. Summary:
Emily might be
“slow” at school, but
she’s like a
hurricane online.
Learner Voice Research
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56. Emily Connected: H. sapiens continuus
Summary
Emily’s mobile connected lifestyle
has changed her educational and
social experience
Mobile phone or games console +
safe online learning community =
a new social learning dimension.
She takes her learning home.
Learner Voice Research
She communicates & collaborates
with a vast peer group.
She has become a productive,
effective and engaging publisher
and communicator, sociable &
popular with a very wide circle of
online friends.
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57. Emily Connected: H. sapiens continuus
Summary
Emily has become...
Emily Connected
H. sapiens continuus
The Connected Ape!
Learner Voice Research
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58. Emily Connected: H. sapiens continuus
Summary
Humans connected!
Learner Voice Research
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59. Emily Connected: H. sapiens continuus
Thank you from Emily
Learner Voice Research
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60. Thank you from
me...
Learner Voice Research
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61. Handheld Learning 2007
Emily Connected
H. sapiens continuus
The Connected Ape
Learner Voice Research
Robert Hart
Intuitive Media
www.SuperClubsPLUS.com
www.GoldStarCafe.net
www.intuitivemedia.com
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