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Social Psychology
Lecture 2, Week 2
The Social Self
Semester 2, 2008
Lecturer: James Neill
Overview
●
●
●
●
What is the “self”?
What is the “social
self”?
Self-constructs
Evolutionary functions
●
●
●
●
●
Adaptational functions●
●
Self-complexity
Social comparison
Social feedback
Strategic self-
presentation
Self-monitoring
Self-regulation
What is the self?
What is “self”?
● Describe yourself e.g.,
●
● “I am…” statements
What do I promote?
● What do I defend?
● Usually includes social
roles e.g.,
●
●
● Gender, ethnicity
Social identity
Group memberships
Self
Groups
Culture
Environ-
ment
Note:
Fuzzy
boundaries
What is the “self”?
Many, varied theories about
the purpose and function of
the ‘self’ –
e.g., in arts, philosophy,
science, culture, religion, and
through history.
What is the “self”?
Psychologically...
collection of cognitively-held
beliefs that a person
possesses about
themselves.
What is the “self”?
However…
“Self” seems to extend
beyond the physical self
(body), to include
psychologically meaningful
personal possessions and
personal space.
What kinds of impressions are
these people trying to make,
using their clothing?
What is the “self”?
“The self is an important
tool with which the
human organism makes
its way through human
society and thereby
manages to satisfy its
needs.”
What is the “self”?
Traditionally, “self”
was seen as
representing
stable, genetically
determined
“character” – or
later, “personality”.
What is the “self”?
More recently, “self”
was understood to
evolve during a
lifetime,
i.e.
Partly stable, partly
changing.
What is the “self”?
Most recently, “self” has been further
complexified and increasingly seen
as:
●
●
●
●
● Dynamic & changeable
Multiple / Plural
Hierarchical
Situationally & cognitively influenced
Culturally constructed
What is the “self”?
The psychological self includes:
●
●
●
●
●
●
●
●
●
●
● Attitudes
Cognitions
Emotions
Group Memberships (Social Identity)
Ideal / Imagined Selves
Memories
Possessions
Self-Beliefs
Self-Concepts
Self-Images
Social Roles
What is the “self”?
To determine “What is self”,
use diagnostic clues:
● Who am I?
● What are you prepared to
defend?
Fluctuating Image(s) of Self
Phenomenal self
(Working self-concept)
●
● Unusual aspects about you become
prominent
Being lone member of some
category
● Heightens self-awareness
● Can impair performance
Which
ones are
most
aware of
their own
race?
What is the “social
self”?
● Humans are gregarious,
group-based creatures.
● A significant portion of our
‘self’ and its ‘behaviour’ is
socially directed and
influenced.
What is the “social
self”?
Some argue that ‘self’ is entirely
a function of the environment.
e.g., “Self” as a construct of post-
industrial, capitalist society and political
systems which promote self-identity and
choice-making, and then markets to the
“self”.
What is the “social
self”?
●
●
Interpersonal self or social self
part of self that engages face-to-face, in
relation with others.
Social roles -> Social identity or
Societal self
can include ethnicity, gender, age, place
of residence or any other social
categorization that helps characterize a
person’s identity.
Purpose of the self
● Gain social acceptance
● Play social roles
● Society creates and
defines roles
● Individual seeks and
adopts them
Self-Constructs
(Operationalization)
Self-Esteem
Self-Concept
Self-Efficacy
Self-Congruence
illustrate how social psychologists study
people’s selves, in cognitive, affective,
and behavioral terms.
Self-esteem
●
●
●
●
Global feelings of self-worth
Value placed in & degree of liking
of self.
Often based on and closely related
to social comparisons. (e.g., too
thin, too fat)
People are motivated to see their
self as worthy/worthwhile (Fiske,
2004).
Self-esteem
● High Self-Esteem
● Positive views
● Low Self-Esteem
● Absence of strong positive
views
Self-esteem
●
●
●
Healthy to have a slightly
inflated sense of self value
(Taylor).
Self-esteem serves as a
sociometer for one’s standing
in a group (Fiske, 2004).
Self-esteem has been
overemphasized in Western
society, to the detriment of
actual skill (Baumeister)
Basking and blasting
●
Group membership may enhance
positive feelings about self (Cialdini
et.al, 1976)
●
● Basking - Linking oneself to winners
Blasting - Criticizing a rival group
●
People show a stronger tendency to
blast (negative) than bask (positive)
Basking and blasting
●
Loyal fans experience changes in
their own confidence level based
on the success or failure of their
team
● Losing had a stronger effect than
winning
Low self-esteem
●
Research on low self-esteem
●
●
●
● Do not want to fail
Self-concept confusion
Focus on self-protection
More prone to emotional highs and
lows
●
Myth of low-self esteem in United
States
Distorted perceptions of
nondepressed
● Positive illusions
●
●
●
● Overestimate good qualities
Underestimate faults
Overestimate control over events
Unrealistically optimistic
Self-deception strategies
●
●
●
●
●
Self Serving Bias
More skeptical of bad feedback
Junk Mail Theory of Self-Deception
Comparisons with those slightly
worse
Skew impressions of others to
highlight own good traits as unusual
Benefits of high self-
esteem
●
Initiative
●
● Confidence you can do the right
thing
More adventurous in activities
●
Feels good
●
● Helps one to overcome bad
feelings
If they fail, more likely to try again
Why do we care about
self-esteem?
●
Sociometer theory
●
●
Self-esteem is a measure of social
acceptability
Self-esteem feels good
● Theory of terror management
Negative aspects of
high self-esteem
●
Narcissism
●
● Subset of high self-esteem
Tend to be more aggressive and
violent
●
Higher prejudice
● Tend to think their group is better
Pursuit of self-esteem
●
May have harmful consequences
●
●
●
●
●
●
● Can compromise pursuit of competence
Impairs autonomy
Pressure to meet expectations of others
Weakens individual intrinsic motivation
Impairs learning
Can damage relationships
Can be harmful to health
Self-presentation
●
●
Behaviors that convey an image
to others
Public esteem
●
●
More important than private self-
esteem
Public behaviour
● Acting for the audience
Functions of self-
presentation
●
Social acceptance
●
●
Increase chance of acceptance and
maintain place within the group
Claiming identity
● Social validation of claims to
identity
Good self-presentation
●
●
●
Demonstrate positive traits
Behave with consideration of
audience
Tradeoff
●
●
Tendency toward favorable
presentation
Modesty
●
●
More prevalent in long-term
relationships
Risky behaviors
Self-concept
●
●
Cognitive representations of the self.
Now commonly seen as a set of multi-
dimensional and hierarchically organized
domains of self-concept, e.g.,
●
●
● Physical Self-Concept
Academic Self-Concept
Social Self-Concept
●
●
● Same-Sex Relations
Opposite-Sex Relations
Parent Relations, etc.
●
Top-down vs. bottom-up debate
Self-efficacy
● Belief in one’s capacity to
succeed at a given task.
e.g. Public Speaking Self-Efficacy
● Bandura recommended
specific rather than general
measures of Self-efficacy.
Self-efficacy
● e.g. Social Self-Efficacy for Relating to
Teachers
1.I can get along with most of my
teachers.
2.I can go and talk with most of my
teachers.
3.I can get my teachers to help me if I
have problems with other students.
4.I can explain what I think to most of my
teachers.
5.I ask the teacher to tell me how well I'm
doing in class.
(Hoover-Dempsey & Sandler, 2005)
Rogers: Self-congruence
ACTUAL
IDEAL EXPERIENCE
Incongruence  Anxiety  Defense
Self has evolutionary
functions
●
●
●
●
● Self-bias
e.g., access to resources
Self-organization / Self-
complexity
e.g., adaptability & self-insight/self-control
Self-promotion
e.g., for increased likelihood of mating
Social comparison
e.g., motivation to improve
Social control
e.g., storage of social norms and rules
Self has evolutionary
functions
●
●
●
●
● Self-bias
e.g., access to resources
Self-organization / Self-
complexity
e.g., adaptability & self-insight/self-control
Self-promotion
e.g., for increased likelihood of mating
Social comparison
e.g., motivation to improve
Social control
e.g., storage of social norms and rules
Self has adaptational
functions
“People’s selves allow
them to regulate their
own behavior, an
advantage for both self
and group.”
Self has adaptational
functions
“The self can serve various
social psychological
functions; having a self is not
only knowing where your
skin ends, but also how to
get along in a group.”
(Fiske, 2004, p. 176)
Self-complexity
People generally see
themselves as more
complex and others as
less complex.
Self-complexity
There are individual variations
in self-complexity, with self-
complexity being
advantageous
e.g., less depressed, better able to
handle stress, etc.
Self-complexity
…includes having
multiple possible
selves.
Social comparison
Everyone uses social comparison to:
●
●
● Understand how they are doing
(through comparison with
similar others)
Feel better
(through downward
comparison)
To improve
(through upward comparison)
Social feedback
Symbolic interactionism:
All self perceptions are
based on one’s history
of social interactions.
Social feedback
Reflected appraisal:
One’s sense of self is
based on how one
perceives that others
perceives one.
Social feedback
Spotlight effect: People
tend to think other
people notice and
evaluate them more
than they actually do.
Social feedback
Transparency Effect:
People tend to think
that their inner self
‘leaks out’ and is more
obvious than it really is.
Self-discrepancies
Actual-Ideal -> Promotion Focus
(failure -> Depression)
Ideal-Ought -> Prevention Focus
(failure -> Anxiety)
Self-discrepancies
Self-evaluation maintenance theory
● More relevant the comparison,
the more threat
● Closer the person is, the more
emotion
(+ve or –ve)
Strategic self-presentation
●
●
●
●
●
Ingratiation
(being liked)
Self-Promotion
(being competent)
Intimidation
(being in control)
Exemplification
(Worthy, saintly)
Supplication
(Helpless)
Self-monitoring
● High
(adjusts behavior to situation;
monitors situation)
● Low
(principled attitudes guide
behaviour)
Self-regulation
●
Monitoring and controlling self-
presentation and behavior uses
up valuable self-regulatory
resources.
Self-awareness
●
Attention directed at the self
●
● Private self-awareness
Public self-awareness
●
Usually involves
evaluative
comparison.
Self-awareness
In general, people spend
little time actually thinking
about themselves.
(but a lot of time is spent
thinking about self-presentation
and self-preservation)
Self-awareness
● Certain situations
(e.g., mirrors, cameras,
audiences, self-development
exercises, increase self-
awareness)
● Individual differences in self-
consciousness
Self compared to standards
●
Concepts of how things might
possibly be
●
●
Ideals, norms, expectations, moral
principles, laws, past experiences
Around age 2, begin use of
standards
● Beginning of self-awareness
Self-awareness and
behaviour
Self-awareness
● Improves behaviour
● Enables people to be
more socially desirable
Self-awareness
Causes us to notice self-
discrepancies and can
produce temporary
reductions in self-esteem.
Self-awareness
To cope, we either adjust
our behavior to meet our
standards or withdraw from
self-focusing situations.
e.g., watch TV, play sport,
alcohol, suicide.
Self-awareness
Purpose of self-awareness
● Self-regulation
● Adopt the perspective of
other people
● Manage behavior in pursuit
of goals
Why people seek self-
knowledge
●
●
Appraisal motive
● Looking for the truth about oneself
Self-enhancement Motive
●
●
Looking for flattering things about
self
Consistency motive
● Looking for confirmation about
current belief about self
When motives compete
● Appraisal motive
● Weakest motive
● Self-enhancement motive
●
●
Strongest motive (emotional
appeal)
Consistency motive
● Second preference (cognitive
appeal)
Self-knowledge and the
duplex mind
● Automatic egotism
● Automatic, self-enhancing
● Modesty
● Conscious, deliberate control
Self and information
processing
●
Self-reference Effect
●
●
Information bearing on self is
processed more deeply and
remembered better
Endowment effect
● Items gain in value to the person
who owns them
Can self-concept change?
● Self-concept tends to be consistent
with public self:
●
●
●
● People expect you to stay the same
Changing social environment may
change inner self
Convince others that you have changed
Allow others to see your changed
behavior
●
Memory shifts to fit new self-concept.
References
●
●
Fiske, S. T. (2004). The self: Social to the
core. In S. T. Fiske (2004). Social beings: A
core motives approach to social psychology.
(Ch 5, pp. 169 – 214). Hoboken, NJ: John
Wiley.
Hoover-Dempsey, K.V., & Sandler, H.M.
(2005). Final Performance Report for OERI
Grant # R305T010673: The Social Context of
Parental Involvement: A Path to Enhanced
Achievement. Presented to Project Monitor,
Institute of Education Sciences, U.S.
Department of Education, March 22, 2005.
Open Office Impress
●
●
● This presentation was made using
Open Office Impress.
Free and open source software.
http://www.openoffice.org/product/impress.html

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lecture2-social-self-24326 (1).pptx

  • 1. Social Psychology Lecture 2, Week 2 The Social Self Semester 2, 2008 Lecturer: James Neill
  • 2. Overview ● ● ● ● What is the “self”? What is the “social self”? Self-constructs Evolutionary functions ● ● ● ● ● Adaptational functions● ● Self-complexity Social comparison Social feedback Strategic self- presentation Self-monitoring Self-regulation
  • 3. What is the self?
  • 4.
  • 5. What is “self”? ● Describe yourself e.g., ● ● “I am…” statements What do I promote? ● What do I defend? ● Usually includes social roles e.g., ● ● ● Gender, ethnicity Social identity Group memberships
  • 6.
  • 8. What is the “self”? Many, varied theories about the purpose and function of the ‘self’ – e.g., in arts, philosophy, science, culture, religion, and through history.
  • 9. What is the “self”? Psychologically... collection of cognitively-held beliefs that a person possesses about themselves.
  • 10. What is the “self”? However… “Self” seems to extend beyond the physical self (body), to include psychologically meaningful personal possessions and personal space.
  • 11. What kinds of impressions are these people trying to make, using their clothing?
  • 12. What is the “self”? “The self is an important tool with which the human organism makes its way through human society and thereby manages to satisfy its needs.”
  • 13. What is the “self”? Traditionally, “self” was seen as representing stable, genetically determined “character” – or later, “personality”.
  • 14. What is the “self”? More recently, “self” was understood to evolve during a lifetime, i.e. Partly stable, partly changing.
  • 15. What is the “self”? Most recently, “self” has been further complexified and increasingly seen as: ● ● ● ● ● Dynamic & changeable Multiple / Plural Hierarchical Situationally & cognitively influenced Culturally constructed
  • 16. What is the “self”? The psychological self includes: ● ● ● ● ● ● ● ● ● ● ● Attitudes Cognitions Emotions Group Memberships (Social Identity) Ideal / Imagined Selves Memories Possessions Self-Beliefs Self-Concepts Self-Images Social Roles
  • 17. What is the “self”? To determine “What is self”, use diagnostic clues: ● Who am I? ● What are you prepared to defend?
  • 18. Fluctuating Image(s) of Self Phenomenal self (Working self-concept) ● ● Unusual aspects about you become prominent Being lone member of some category ● Heightens self-awareness ● Can impair performance
  • 20. What is the “social self”? ● Humans are gregarious, group-based creatures. ● A significant portion of our ‘self’ and its ‘behaviour’ is socially directed and influenced.
  • 21. What is the “social self”? Some argue that ‘self’ is entirely a function of the environment. e.g., “Self” as a construct of post- industrial, capitalist society and political systems which promote self-identity and choice-making, and then markets to the “self”.
  • 22. What is the “social self”? ● ● Interpersonal self or social self part of self that engages face-to-face, in relation with others. Social roles -> Social identity or Societal self can include ethnicity, gender, age, place of residence or any other social categorization that helps characterize a person’s identity.
  • 23. Purpose of the self ● Gain social acceptance ● Play social roles ● Society creates and defines roles ● Individual seeks and adopts them
  • 24. Self-Constructs (Operationalization) Self-Esteem Self-Concept Self-Efficacy Self-Congruence illustrate how social psychologists study people’s selves, in cognitive, affective, and behavioral terms.
  • 25. Self-esteem ● ● ● ● Global feelings of self-worth Value placed in & degree of liking of self. Often based on and closely related to social comparisons. (e.g., too thin, too fat) People are motivated to see their self as worthy/worthwhile (Fiske, 2004).
  • 26. Self-esteem ● High Self-Esteem ● Positive views ● Low Self-Esteem ● Absence of strong positive views
  • 27. Self-esteem ● ● ● Healthy to have a slightly inflated sense of self value (Taylor). Self-esteem serves as a sociometer for one’s standing in a group (Fiske, 2004). Self-esteem has been overemphasized in Western society, to the detriment of actual skill (Baumeister)
  • 28. Basking and blasting ● Group membership may enhance positive feelings about self (Cialdini et.al, 1976) ● ● Basking - Linking oneself to winners Blasting - Criticizing a rival group ● People show a stronger tendency to blast (negative) than bask (positive)
  • 29. Basking and blasting ● Loyal fans experience changes in their own confidence level based on the success or failure of their team ● Losing had a stronger effect than winning
  • 30. Low self-esteem ● Research on low self-esteem ● ● ● ● Do not want to fail Self-concept confusion Focus on self-protection More prone to emotional highs and lows ● Myth of low-self esteem in United States
  • 31. Distorted perceptions of nondepressed ● Positive illusions ● ● ● ● Overestimate good qualities Underestimate faults Overestimate control over events Unrealistically optimistic
  • 32. Self-deception strategies ● ● ● ● ● Self Serving Bias More skeptical of bad feedback Junk Mail Theory of Self-Deception Comparisons with those slightly worse Skew impressions of others to highlight own good traits as unusual
  • 33. Benefits of high self- esteem ● Initiative ● ● Confidence you can do the right thing More adventurous in activities ● Feels good ● ● Helps one to overcome bad feelings If they fail, more likely to try again
  • 34. Why do we care about self-esteem? ● Sociometer theory ● ● Self-esteem is a measure of social acceptability Self-esteem feels good ● Theory of terror management
  • 35. Negative aspects of high self-esteem ● Narcissism ● ● Subset of high self-esteem Tend to be more aggressive and violent ● Higher prejudice ● Tend to think their group is better
  • 36. Pursuit of self-esteem ● May have harmful consequences ● ● ● ● ● ● ● Can compromise pursuit of competence Impairs autonomy Pressure to meet expectations of others Weakens individual intrinsic motivation Impairs learning Can damage relationships Can be harmful to health
  • 37. Self-presentation ● ● Behaviors that convey an image to others Public esteem ● ● More important than private self- esteem Public behaviour ● Acting for the audience
  • 38. Functions of self- presentation ● Social acceptance ● ● Increase chance of acceptance and maintain place within the group Claiming identity ● Social validation of claims to identity
  • 39. Good self-presentation ● ● ● Demonstrate positive traits Behave with consideration of audience Tradeoff ● ● Tendency toward favorable presentation Modesty ● ● More prevalent in long-term relationships Risky behaviors
  • 40. Self-concept ● ● Cognitive representations of the self. Now commonly seen as a set of multi- dimensional and hierarchically organized domains of self-concept, e.g., ● ● ● Physical Self-Concept Academic Self-Concept Social Self-Concept ● ● ● Same-Sex Relations Opposite-Sex Relations Parent Relations, etc. ● Top-down vs. bottom-up debate
  • 41. Self-efficacy ● Belief in one’s capacity to succeed at a given task. e.g. Public Speaking Self-Efficacy ● Bandura recommended specific rather than general measures of Self-efficacy.
  • 42. Self-efficacy ● e.g. Social Self-Efficacy for Relating to Teachers 1.I can get along with most of my teachers. 2.I can go and talk with most of my teachers. 3.I can get my teachers to help me if I have problems with other students. 4.I can explain what I think to most of my teachers. 5.I ask the teacher to tell me how well I'm doing in class. (Hoover-Dempsey & Sandler, 2005)
  • 44. Self has evolutionary functions ● ● ● ● ● Self-bias e.g., access to resources Self-organization / Self- complexity e.g., adaptability & self-insight/self-control Self-promotion e.g., for increased likelihood of mating Social comparison e.g., motivation to improve Social control e.g., storage of social norms and rules
  • 45. Self has evolutionary functions ● ● ● ● ● Self-bias e.g., access to resources Self-organization / Self- complexity e.g., adaptability & self-insight/self-control Self-promotion e.g., for increased likelihood of mating Social comparison e.g., motivation to improve Social control e.g., storage of social norms and rules
  • 46. Self has adaptational functions “People’s selves allow them to regulate their own behavior, an advantage for both self and group.”
  • 47. Self has adaptational functions “The self can serve various social psychological functions; having a self is not only knowing where your skin ends, but also how to get along in a group.” (Fiske, 2004, p. 176)
  • 48. Self-complexity People generally see themselves as more complex and others as less complex.
  • 49. Self-complexity There are individual variations in self-complexity, with self- complexity being advantageous e.g., less depressed, better able to handle stress, etc.
  • 51. Social comparison Everyone uses social comparison to: ● ● ● Understand how they are doing (through comparison with similar others) Feel better (through downward comparison) To improve (through upward comparison)
  • 52. Social feedback Symbolic interactionism: All self perceptions are based on one’s history of social interactions.
  • 53. Social feedback Reflected appraisal: One’s sense of self is based on how one perceives that others perceives one.
  • 54. Social feedback Spotlight effect: People tend to think other people notice and evaluate them more than they actually do.
  • 55. Social feedback Transparency Effect: People tend to think that their inner self ‘leaks out’ and is more obvious than it really is.
  • 56. Self-discrepancies Actual-Ideal -> Promotion Focus (failure -> Depression) Ideal-Ought -> Prevention Focus (failure -> Anxiety)
  • 57. Self-discrepancies Self-evaluation maintenance theory ● More relevant the comparison, the more threat ● Closer the person is, the more emotion (+ve or –ve)
  • 58. Strategic self-presentation ● ● ● ● ● Ingratiation (being liked) Self-Promotion (being competent) Intimidation (being in control) Exemplification (Worthy, saintly) Supplication (Helpless)
  • 59.
  • 60.
  • 61. Self-monitoring ● High (adjusts behavior to situation; monitors situation) ● Low (principled attitudes guide behaviour)
  • 62. Self-regulation ● Monitoring and controlling self- presentation and behavior uses up valuable self-regulatory resources.
  • 63. Self-awareness ● Attention directed at the self ● ● Private self-awareness Public self-awareness ● Usually involves evaluative comparison.
  • 64. Self-awareness In general, people spend little time actually thinking about themselves. (but a lot of time is spent thinking about self-presentation and self-preservation)
  • 65. Self-awareness ● Certain situations (e.g., mirrors, cameras, audiences, self-development exercises, increase self- awareness) ● Individual differences in self- consciousness
  • 66. Self compared to standards ● Concepts of how things might possibly be ● ● Ideals, norms, expectations, moral principles, laws, past experiences Around age 2, begin use of standards ● Beginning of self-awareness
  • 67. Self-awareness and behaviour Self-awareness ● Improves behaviour ● Enables people to be more socially desirable
  • 68. Self-awareness Causes us to notice self- discrepancies and can produce temporary reductions in self-esteem.
  • 69. Self-awareness To cope, we either adjust our behavior to meet our standards or withdraw from self-focusing situations. e.g., watch TV, play sport, alcohol, suicide.
  • 71. Purpose of self-awareness ● Self-regulation ● Adopt the perspective of other people ● Manage behavior in pursuit of goals
  • 72. Why people seek self- knowledge ● ● Appraisal motive ● Looking for the truth about oneself Self-enhancement Motive ● ● Looking for flattering things about self Consistency motive ● Looking for confirmation about current belief about self
  • 73. When motives compete ● Appraisal motive ● Weakest motive ● Self-enhancement motive ● ● Strongest motive (emotional appeal) Consistency motive ● Second preference (cognitive appeal)
  • 74. Self-knowledge and the duplex mind ● Automatic egotism ● Automatic, self-enhancing ● Modesty ● Conscious, deliberate control
  • 75. Self and information processing ● Self-reference Effect ● ● Information bearing on self is processed more deeply and remembered better Endowment effect ● Items gain in value to the person who owns them
  • 76. Can self-concept change? ● Self-concept tends to be consistent with public self: ● ● ● ● People expect you to stay the same Changing social environment may change inner self Convince others that you have changed Allow others to see your changed behavior ● Memory shifts to fit new self-concept.
  • 77. References ● ● Fiske, S. T. (2004). The self: Social to the core. In S. T. Fiske (2004). Social beings: A core motives approach to social psychology. (Ch 5, pp. 169 – 214). Hoboken, NJ: John Wiley. Hoover-Dempsey, K.V., & Sandler, H.M. (2005). Final Performance Report for OERI Grant # R305T010673: The Social Context of Parental Involvement: A Path to Enhanced Achievement. Presented to Project Monitor, Institute of Education Sciences, U.S. Department of Education, March 22, 2005.
  • 78. Open Office Impress ● ● ● This presentation was made using Open Office Impress. Free and open source software. http://www.openoffice.org/product/impress.html