Indoor cricket league in Sheffield supported by Sport England

1. Sustainability Plan (2017-2021)
1

2. Objectives
BBICL 2017
BBICL 2018
Social Media
Sustainability Plan
BBICL 2019 Funding Proposals
2
3-4
5-8
9-11
12-15
16- 17
18-20
Contents
Page

3. The Big Bash Indoor Cricket League (BBICL) was founded in 2017 by a
diverse group of volunteers, aiming to create a cricket tournament for the
local community, as a non-profit organisation.
The BBICL aims to fulfil the following objectives:
• Get inactive people to become more active
• Develop more resilient sporting habits
• Lead to more positive attitudes amongst young people
• Develop more diverse volunteers
• Improve progression and inclusion in talent development
The BBICL must grow in order to keep up with increasing demand. This will
start with a major revamp of the tournament in 2019, doubling the number
of participants. The Sustainable Plan outlines how we plan to become
financially self sufficient in 2021.
BBICL Objectives
3

4. Our league contributes to the government’s 5 outcomes:
Physical wellbeing
80+ participants will play an indoor match at least once a week for 12 weeks in winter. Bad
weather will no longer be a barrier to exercise and remain healthy.
Mental wellbeing
Physical activity has many benefits, such as improving mood, boosting self-esteem, reducing
stress and lowering the risk of anxiety and depression.
Individual development
The BBICL will not only help players improve their fitness and cricket skills, but could also
uncover leadership potential, give players better social skills, confidence and self efficacy
whilst reducing anti-social behaviour in the area.
Social and community development
Our area is characterised by its ethnic diversity, however it also suffers from poverty, lack of
opportunities and below average health. Our project will bring people from diverse
backgrounds together, help new migrant communities to integrate and promote social trust.
Economic Development
As the tournament scales up, the economy will benefit from the indirect impact of
participating in sport, such as: reduced healthcare costs due to a healthier population,
reduced crime and improved employability.
In line with Sport England’s goals:
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5. Photographs from BBICL 2017
11/10/2017
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6. 6

7. Hit n’ Run: Champions 2017
Medals and Trophies for winners and runners-up.
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8. Finals Day (12/01/2017)
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9. The Logos and artwork were
designed with the teams.
The logo’s give a first glimpse
to viewers on social media at
the credibility and
professionalism of this league.
By doing so, we hope to lure
likeminded sponsors,
encourage more people to
participate and develop a
greater following.
2018 Portfolio
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10. Here are a few examples of some of the infographics produced for BBICL
2018. For 2019, we will require info-graphics to explain the new cricket rules;
leaflets for raising awareness in the community, among other information.
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11. These graphics for Instagram are clean, vibrant and interactive (using the swipe feature to compare teams).
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12. Impacts of Social Media
The use of a Social Media has really expanded this league and we expect it to
play a bigger role in the future. Facebook and YouTube content was the
reason for several new participants in 2018.
We must ensure that our sport keeps pace with the digital expectations of
customers.
• Scores and
Statistics
• Communication between
participants &
management.
• Team group chats
• Video
Highlights
• Short
memories
• Video Clips
• Infographics
• Interaction
with larger
community.
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13. YouTube
YouTube footage of gameplay was one of the key highlights of the first year and is one of the
key aspects we want to improve. The benefits of video highlights are endless: it creates
credibility, gives potential sponsors first-hand experience of our league and better prepares
participants for transition to club cricket in many ways:
• Players use video footage to learn from peers and improve their own techniques
• Teams can analyse game footage to develop their tactics. This will create smarter, more
prepared cricketers who work better as teams.
• It allows players to relive good performances which grows confidence.
In order to fulfil these important aspects of player development and promotion, we will be
investing in camera equipment with the funding.
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14. Cricclubs is used to record sores. It is free to use, has an
app for phones and provides engaging statistics for all.
Cricclubs may continue to be used in future seasons.
Cricclubs
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15. Facebook group (since Sep 2017)
The Big Bash Indoor Cricket League has a large
following of over 404 members. This helps us
communicate with and support other leagues in the
city and provides the BBICL with a large pool of local
players.
The group is also used to share content such as
video, photographs and announcements.
The Facebook community is a positive way of
attracting players , supporters and future sponsors.
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16. Length
2019
Season 3
• Participation Fees
• Sport England Grant
Sustainable
Growth Plan
4 weeks
Overs per Side
2017
Season 1
2021
Season 5
2020
Season 4
2018
Season 2
12 overs
Total Teams 5
12 weeks
12 overs
6
9 weeks
The Hundred
8
Players per Team 6 a side 6 a side 8 -10 a side
12 weeks
The Hundred
10
8 – 10 a side
Total
Participants 33 44 80 + 100 + 120 +
League Format Round Robin Dual Round Robin Round Robin Round Robin 2 Divisions
8 - 10 a side
Total Matches 13 34 32 49 49 +
Venue Yorkshire Muslim
Academy
Yorkshire Muslim
Academy
Concord
Sports Centre (tbc)
Concord
Sports Centre (tbc)
Concord
Sports Centre (tbc)
The Hundred
Sources of
Funding
Participation Fees • Participation Fees
• Sponsorship
• Smaller Grant if
necessary
Participation Fees • Participation Fees
• Increased Sponsorship
• No Grant
12
12 weeks +
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17. 0
20
40
60
80
100
120
140
Participants
Number of Participants in each year of
BBICL up to 2021
2017 2018 2019 2020 2021
0
2
4
6
8
10
12
14
Number of Teams
Number of Teams in each year of
BBICL up to 2021
2017 2018 2019 2020 2021
The BBICL will give opportunities to more participants every year, whilst also increasing the number of matches each team plays.
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18. Proposed 2020 Schedule
10 Team Round-Robin
Each Team will play 9
group games.
In total there will be 49
matches.
Proposed 2019 Schedule
8 Team Round-Robin
Each Team will play 7 group
games.
In total there will be 32
matches.
The matches will be scheduled
so that every team plays at
least once a week
(4 games/week).
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19. There will be 8 Teams including 2 New Teams (names tbc).
Proposed 2019 BBICL
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20. A new Format:
‘The Hundred’ is being
introduced in domestic
England cricket. Some
features of The Hundred
include:
• 5 ball overs, 10 ball
overs.
• Substitutes for
bowling and batting.
• 8 Team competition.
• 20 balls powerplay.
• Strategic Timeouts.
• ‘Balls Left’
Sensationalised on
Scoreboard.
https://www.telegraph.co.
uk/cricket/2018/09/13/trial
-matches-hundred-begin-
friday/
Main Benefits of ‘The Hundred’ to BBICL:
As there will be a bigger venue, more players will be required per team. We want to ensure that every participant
gets a chance to contribute with at least bat or ball. Many players would probably not get an opportunity to bat
in an 8 a side, 12 over game.
Hence, we need to increase the number of overs per game. England’s newest format: ‘The Hundred’ is currently
under trial by the ECB. This format aims to increase the popularity of cricket in the UK by ‘simplifying’ it.
By integrating it in to our own league, the BBICL will help integrate the sport in to communities from grassroot
level. This way we aim to make youngsters experts in the new format before it is integrated at club level.
‘The Hundred’ consists of 20 5-ball overs. The main benefit for our indoor league is that it would allow more
players to bowl, encouraging those players who wouldn’t normally bowl and developing their skills as cricketers.
5-ball overs instead of the traditional 6, as well as 10-ball overs for those bowling well, will encourage better
fitness.
Substitution may allow all squad members to take part in games. Traditionally only fielders can be substituted in
cricket. We are looking to substitute batsmen and bowlers too, giving captains more freedom to call on their best
players according to the match situation. This would result in better quality cricket and increased participation.
A limit for substitutes limit would have to be decided to maintain the spirit of the game. As with the other rules,
we will wait to see what the ECB decides before implementing our own.
Overall, The Hundred seems like an interesting proposal and works with our goal of greater participation. The
100-ball format is longer than the 12 overs played in Season 1 and 2, so will give more opportunity to the playing 8.
It is also shorter and faster than traditional T20 so more indoor games can be played in a day.
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