There are several methods to profile target audiences for media industries, including demographic profiling which defines audiences by age, gender, and other attributes, psychographic profiling which categorizes audiences based on their needs and motivations, and the four C's framework which categorizes consumers according to their personal aspirations such as mainstreamers, aspirers, succeeders, and reformers.

3. Cross-Cultural Consumer Characteristics (The Four C’s) Categorise consumers in terms of their ‘personal aspirations’. Like psychographic profiling, the four Cs’ target audiences in terms of wants and needs. Mainstreamers -Largest group -Concerned with security and stability -Buy well recognised brands. Aspirers - Seek to improve themselves. -Buy products with high status brand names Succeeders - People in positions of power. -Buy brands which reinforce feelings of power Reformers - Idealists who consume eco- friendly products. Products which represent the ‘caring’ ideology. Individual - Highly media literate - Expects high production advertising - Buys product image (not product) Audience Profiling