GA4 Planning Setup on Lead Generation

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This presentation can help you elevate your lead generation game with Google Analytics 4 (GA4) conversion mapping. In a simple step-by-step guide, learn how to effectively plan and set up your B2B and B2C lead generation campaigns and find out which channels gain the most leads to optimise your marketing strategies and drive the best results. Want to know more about Google Analytics? Visit our page and learn more tips to accelerate your business!

A. Planning Stage
1. Website conversion mapping
● Lead Generation Website (B2B & B2C)
● Ecommerce Website

For this exercise, we will use Mizu Aesthetic Clinic website (https://www.mizuaesthetic.com/)
to illustrate conversion mapping for a B2C lead generation campaign.
Note:
We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with the Mizu Aesthetic Clinic
or any of its subsidiaries or its affiliates.
We will use this only as an example to teach you how to conduct conversion mapping for a lead generation campaign.
Website Conversion Mapping Example
B2C Lead Generation Campaign

Step 1: Review your website and test all forms
Website Conversion Mapping Example
B2C Lead Generation Campaign
1
Call back request form (homepage)

Step 1: Review your website and test all forms
Website Conversion Mapping Example
B2C Lead Generation Campaign
2
Subscription form (all pages except contact us page)

Step 1: Review your website and test all forms
Website Conversion Mapping Example
B2C Lead Generation Campaign
3
Enquiry forms (doctor + contact us pages)

Step 2: Test all link clicks (e.g. whatsapp link click)
Website Conversion Mapping Example
B2C Lead Generation Campaign
1
Phone number & whatsapp link clicks (all pages)

Step 2: Test all link clicks (e.g. whatsapp link click)
Website Conversion Mapping Example
B2C Lead Generation Campaign
2
Facebook link and email link clicks (all pages)

Website Conversion Mapping Example
B2C Lead Generation Campaign
Summary
Primary Goals (Forms) Location (Landing Pages)
a. Enquiry form doctor and contact us pages
b. Request a call back form homepage
c. Subscription form all pages except contact us page
Secondary Goals (Link Clicks) Location (Landing Pages)
a. Phone number link click all pages
b. Email link click all pages
c. Whatsapp link click all pages
d. Facebook messenger link click all pages

For this exercise, we will use Cloudbric Corp. website (https://www.cloudbric.com/)
to illustrate conversion mapping for a B2B lead generation campaign.
Note:
We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with the Cloudbric Corp. or
any of its subsidiaries or its affiliates.
We will use this only as an example to teach you how to conduct conversion mapping for a lead generation campaign.
Website Conversion Mapping Example
B2B Lead Generation Campaign

Review your website and test all forms
Website Conversion Mapping Example
1 Request a free trial form
B2B Lead Generation Campaign

Review your website and test all forms
Website Conversion Mapping Example
1 Download form (Brochure landing page)
B2B Lead Generation Campaign

Website Conversion Mapping Example
Summary
Primary Goals (Forms) Location (Landing Pages)
a. Free Trial Form https://www.cloudbric.com/free-trial/
b. Download Form https://www.cloudbric.com/brochures/
B2B Lead Generation Campaign

1
Get more insights about B2B and B2C Lead
Generation Campaigns and accelerate your
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GA4 Planning Setup on Lead Generation

1. GA4 SET UP Planning Set up

2. A. Planning Stage 1. Website conversion mapping ● Lead Generation Website (B2B & B2C) ● Ecommerce Website

3. For this exercise, we will use Mizu Aesthetic Clinic website (https://www.mizuaesthetic.com/) to illustrate conversion mapping for a B2C lead generation campaign. Note: We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with the Mizu Aesthetic Clinic or any of its subsidiaries or its affiliates. We will use this only as an example to teach you how to conduct conversion mapping for a lead generation campaign. Website Conversion Mapping Example B2C Lead Generation Campaign

4. Step 1: Review your website and test all forms Website Conversion Mapping Example B2C Lead Generation Campaign 1 Call back request form (homepage)

5. Step 1: Review your website and test all forms Website Conversion Mapping Example B2C Lead Generation Campaign 2 Subscription form (all pages except contact us page)

6. Step 1: Review your website and test all forms Website Conversion Mapping Example B2C Lead Generation Campaign 3 Enquiry forms (doctor + contact us pages)

7. Step 2: Test all link clicks (e.g. whatsapp link click) Website Conversion Mapping Example B2C Lead Generation Campaign 1 Phone number & whatsapp link clicks (all pages)

8. Step 2: Test all link clicks (e.g. whatsapp link click) Website Conversion Mapping Example B2C Lead Generation Campaign 2 Facebook link and email link clicks (all pages)

9. Website Conversion Mapping Example B2C Lead Generation Campaign Summary Primary Goals (Forms) Location (Landing Pages) a. Enquiry form doctor and contact us pages b. Request a call back form homepage c. Subscription form all pages except contact us page Secondary Goals (Link Clicks) Location (Landing Pages) a. Phone number link click all pages b. Email link click all pages c. Whatsapp link click all pages d. Facebook messenger link click all pages

10. For this exercise, we will use Cloudbric Corp. website (https://www.cloudbric.com/) to illustrate conversion mapping for a B2B lead generation campaign. Note: We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with the Cloudbric Corp. or any of its subsidiaries or its affiliates. We will use this only as an example to teach you how to conduct conversion mapping for a lead generation campaign. Website Conversion Mapping Example B2B Lead Generation Campaign

11. Review your website and test all forms Website Conversion Mapping Example 1 Request a free trial form B2B Lead Generation Campaign

12. Review your website and test all forms Website Conversion Mapping Example 1 Download form (Brochure landing page) B2B Lead Generation Campaign

13. Website Conversion Mapping Example Summary Primary Goals (Forms) Location (Landing Pages) a. Free Trial Form https://www.cloudbric.com/free-trial/ b. Download Form https://www.cloudbric.com/brochures/ B2B Lead Generation Campaign

14. 1 Get more insights about B2B and B2C Lead Generation Campaigns and accelerate your business leads Here at Hackalogy

GA4 Planning Setup on Lead Generation

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