3. Global Box Office earned $36 Billion USD in 2014
Film changes the world and impacts human ideology
Militainment, the merger of the military and entertainment
MILITAINMENT
International
72%
U.S/ Canada
28%
Global Box Office – All Films
(Market Statistics 2014)
EMEA
40.8%
Asia Pacific
47.7%
Latin America
11.5%
International Box Office by Region – All Films
(Market Statistics 2014)
4. CINEMATIC BENEFITS FOR THE GOVERNMENT
• Supports economic, military and cultural power
• Depicts wars in a positive light
• Affirms foreign policy and action
• Depicting false threat
• Circulate apolitical culture
5. CINEMA’S EVOLUTION TIME FRAME & INVOLVEMENT
WWI WWII Vietnam 9/11
Request for Aid Blacklisting Anti-Communist Anti-Terrorism
Anti-communist
Anti-Axis powers
Entertainment
Liaison created
Special Effects Focus on
Sound Feature Films War Psychology
1915 1927 1940s 1960s 1968 1970s 1986 2001
Birth of a Nation Midway Star Wars Blackhawk
Guadalacanal Green Berets Alien Down
Air Force
Wings
1st Academy Award Top Gun
Platoon
Conflict
DOD
Focus
Industry
Changes
Years
Films
6. CINEMA'S INFLECTIONS AND ROLES
Cinema After
September 11, 2001
US
Department
Of Defense
Propaganda
Global
Awareness
8. HOW TO READ: LORD OF WAR
The Lord of War has become a messenger for PEACE
Motivation to think beyond a certain limit:
QUESTIONABLE BUSINESS, and the ETHICS behind selling guns
What are the BENEFITS AND ADVANTAGES that the WORLD'S BIGGEST ARMS
SUPPLIERS - USA, UK, Russia, France and China: the FIVE PERMANENT MEMBERS
OF THE UN SECURITY COUNCIL?
11. HOW TO READ “IRON MAN”?
The Cultural Power of Iron Man
Cultural and ideological support to the U.S. Empire
Affirm post-9/11 U.S. foreign policy in Afghanistan.
The Military Power of Iron Man
Iron Man supports U.S. military power and DOD’s public relations goals.
DOD-Hollywood symbiotic (mutually beneficial) relationship.
To make DOD look good and To make Hollywood money
Iron Man supports U.S. Economic power
$445M Box Office
Walt Disney Company, 42B in 2012 acquired Marvel in 2009, exploiting
IronMan figure: Ironman 2 #34 and Ironman #3 top historic seller.
12. WARNING LABEL: PLEASE BE AWARE BEFORE WATCHING
MILITAINMENT: (NOUN)
“ENTERTAINMENT WITH MILITARY THEMES IN WHICH THE DEPARTMENT OF DEFENSE IS
CELEBRATED”
Editor's Notes
When the US entered World War I, Washington established the Committee of Public Information, which formulated guidelines for all media to promote domestic support for the war. The small but growing movie industry readily offered its support, with the Motion Picture News proclaiming in a 1917 editorial, “[E]very individual at work in this industry” has promised to provide “slides, film leaders and trailers, posters ... to spread that propaganda so necessary to the immediate mobilisation of the country’s great resources.”…..
Govt control of influencers of cinema to exclude communist voices. Hollywood 10 imprisoned for being communist, House on Un-American Activities Committee. Studios began producing money-losing anti-communist films and were more careful of what they produced
An entertainment liaison office was created in 1948 as a part of the Office of the Assistant Secretary of Defense for Public Affairs
Freedom of Information Act (FOIA) inquiry => 330+ movies funded by DOD https://fowlchicago.wordpress.com/2014/09/09/us-department-of-defense-releases-list-of-all-hollywood-films-dod-helped-produce/
1960s, liaison activity peaked (Green Berets the only vietnam film supported) but funding has continued to increase
Black Diamond: Main Message is Ethics and morality
What is the responsibility of diamond corporations and retailers to ensure that they are dealing with conflict-free diamonds
To what extent should consumers be responsible for investigating their purchases before they buy? Is there a moral difference between buying blood diamonds and buying goods produced in sweat shops
Green Zone:
The Green Zone" goes too far in blaming the United States government, and that it manipulates the audience into rooting against American troops.
Lord of War: Running a Movie
The Lord of War has become a messenger for peace
Motivation to think beyond a certain limit: questionable business, and the ethics behind selling guns: is it just a business, or does the seller bear some responsibility in what happens with those weapons? The movie forms a great debate without being forceful, creating thoughtful material to consider once the movie is over. Unfortunately by tossing in a couple of closing title screens the film changes to a specifically overt point of view by attempting to place the blame on a particular.
It points out that the world’s largest suppliers of arms: US, UK, France, Russia, and China are also the five permanent members of the UN Security Council, hinting at the irony that those in charge of ensuring peace in the world are the same as those who sell the tools which fuel the conflicts. But it doesn’t end at this point, what is really important is to understand the geopolitical, economic, and cultural influences as part of the main soft power spreading out of those conflict.
Benefit of being in a position of power in a position of control where you decide where to go or not go.
Supply or not. Strategic planning. Then as an example