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BIZART
Art for Business
예술 하려면 작가 해야지,
사업은 이윤을 추구해야돼!
창업
고용주 고민 Pain
• 비슷하고 어디선가 본듯한 컨텐츠들
• 불확실한 지출대비 결과
• 차별화 되지 않은 많은 제작 업체들
• 적은 예산
• 부족한 인력과 시간
제작자, 창작자
제작자 고민 Pain
• 일이 없다.
• 너무 깊은 광고주의 제작관여로 인한 컨텐츠 퀄리티 저하
• 부족한 마케팅 전략, 경영전략
• 불확실하고 불명확한 비용 집행
어떤 영상마케팅이 필요할까?
해결책 Solution
• 제작자에게 책임감을…
• 콜라보레이션 방식을 활용한 브랜드 노출(고용주 X 제작자)
• 시리즈 광고
• 단발적으로 끝나지 않고 높은 활용을 위한 방법 제안
교육
• 작가 육성 및 발굴

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