1. Insight:
The nature of social media has created a desire for us to be perceived as our
best selves, getting us hooked on likes and waiting for the right time to post
in order to get the most.
The algorithms and their “peak post times” have created a sadness machine
that profits off of anxiety.
2. Idea:
At times when young people normally feel the pressures of social
media most, we’re going to make them laugh with live comedy
shows. Whenever a “peak-post-time” occurs on Instagram - a
comedian will steal the show on Vero.
Comedic Heroes will act as joyous relief from the cyclic pressure
of social media and its anxious algorithm. And who better than to
administer this medicine than the laughter pros of the world.
Comedic Heroes
Saving you from the scroll.