The document describes the services provided by CROSSMARK to Frito-Lay and Walmart. It details how CROSSMARK reset Frito-Lay's entire salty snack section in Walmart stores nationwide within six weeks, collaborating closely with Frito-Lay personnel to work in stores after hours. The reset was completed successfully in nearly 3,000 stores, meeting expectations and translating to higher sales and happier customers. It also describes how CROSSMARK supports Walmart's notebook program with a team of 450 representatives focused on placement of demos, signs and fact tags to ensure compliance and help customers purchase notebooks.

1. guy davis
MARKETING COMMUNICATIONS
Corporate Overview
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A Few Highlights
Approximately 500,000
square feet of office space
in six locations Locations include:
Dallas, TX
Frisco, TX
Melbourne, FL
Monroe, LA
Denver, CO
San Diego, CA
Nearly 2,000 mortgage
professionals on staff
or available
Executive team experience
at Fannie Mae, Freddie Mac,
Wells Fargo, JPMorgan
Chase, Bank of America,
Castle Peak, First Franklin,Morgan Stanley, Saxon,
Washington Mutual,
First American, LPS
and others
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CROSSMARK was engaged to reset Frito-Lay’s entire salty
snack section at Wal-Mart stores nationwide in six weeks.
Before you could say “R - R - R - Ruffles Have Ridges,”
CROSSMARK was on the job.
Utilizing the CROSSMARK
field support team, real-time
set information was delivered to
Frito-Lay daily. Collaborating
closely with Frito-Lay personnel,
CROSSMARK representatives worked
the snack aisles in Wal-Mart stores
after peak hours. By the sixth week,
nearly 3,000 stores had been successfully
set, meeting Frito-Lay and Wal-Mart’s
expectations.
Faster resets translate to less disruption
in-store, higher sales, pleased store
managers, and happy customers!
It’s safe to say that CROSSMARK
helped Frito-Lay and their customers
“get their smile on!”
FRITO-LAY
Crunch Time! Resetting
Wal-Mart’s Snack Section
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Each week a team of 450 full-time CROSSMARK
retail representatives are solely focused on the
success of the Wal-Mart notebook program. They
complete a variety of tasks, including placing demo
models, signs and fact tags, performing audits to
ensure compliance, and making sure that all stores
are set to the most up-to-date modular. The
representatives also spend time with the Electronics
Department Manager reviewing the specifics of new
models so that they can assist Wal-Mart customers
in making educated purchases.
Managed from the CROSSMARK offices in Bentonville,
Arkansas, and deployed at Wal-Mart stores nation-
wide, the retail representatives cover all stores within
five days. Their focus and attention helps ensure
that Wal-Mart customers have a pleasant experience
in the store and an easier time choosing the note-
book computer that is right for them.
CROSSMARK’s retail team
performs 1.3 million retail hours
at Wal-Mart annually.
Each week, CROSSMARK’s team performs
85,000 retail tasks at Wal-Mart,
totaling 4.4 million tasks each year.
WAL-MART
Helping Consumers BecomeComputer Savvy
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HEROES & HOPE SPONSORS
HEROES & HOPEHOPE
Award-winning marketing
communications executive
with proven track record in
driving sales and achieving
increased awareness for
organizations and corporate
clients. Recognized as an
innovative corporate
communicator with expertise
in marketing, public relations,
advertising, website devel-
opment, special events and
conferences, internal and
external communications,
social media, and marketing
collateral. Clients include
St. Jude Medical, Wingspan
Portfolio Advisors, HIT
Entertainment, Frito-Lay,
Children’s Medical Center,
Disney, Scholastic, PepsiCo
and others. Recipient of more
than 65 marketing and
communications awards.
guydavis1@msn.com
972.335.6583