An exclusive event was hosted by Fairtrade Auto Services for Polaris owners at Wahiba sand dunes in Oman. Over 60 people and 30 Polaris vehicles attended the overnight event, exceeding the anticipated turnout. Activities included organized desert rides led by experienced drivers, meals, entertainment, test rides of different Polaris models, and mechanical support. The goal was to gather Polaris owners and showcase the capabilities of the vehicles in extreme terrain while promoting the Polaris brand. The event gained significant attention on social media.