1. CHALLENGE: Capability to develop dynamic ads easily with no coding
requirement. Cross-screen campaign with rich media banners that could
run seamlessly across any device & both on premium publishers and
programmatic inventory. Cross channel analytics.
SOLUTION: We offered to support the landing page & campaign "Pedí tu
Deseo" http://compartiundeseo.coca-cola.com.ar/ through a rich media
cross-screen campaign, with rich media banners containing a dynamic
feed of the wishes originally sent through the landing page, and with the
possibility to share a predefined image through Facebook. The ad units
were built in the Spark Flow studio, which guaranteed compatibility across
every device and every orientation. The analytics are also provided by
default by the platform with cross-channel breakdown.
!
BANNERS: Designed by the media agency (Starcom Argentina) using
Spark Flow’s self service platform Christmas: 300 x 250 Click Here - 300 x
600 Click Here - Corporate: 300 x 250 Click Here
!
PUBLISHERS: Premium: Clarín & La Nación – Programmatic: Google
Display Network (through Google Adwords)
!
RESULTS: 84MM Impression and 340,000 clicks.
!
ASSETS: HTML5
FALABELLA
COCA COLA
AGENCY: STARCOM
75%
25% 5%
Wow Factor:
Dynamic ads - 340,000 Clicks

2. 1) Ad is called and begins to
seamlessly load, both on premium
publishers and programmatic, and
with native cross-screen
capabilities.
FALABELLA
2) Ad connects with
client CRM where all
curated wishes are
hosted
CRM
COCA COLA
#01
#44
#169
#274
3) CRM provides the
ad with approved
and curated wishes
from campaign
participants
4) Ads display wishes in
real time. Challenge:
30MM impressions on
December 31 6) Since ads are created in Spark Flow Studio, they perform
in any device and environment:
5) Predefined wish can be shared on Facebook.
AGENCY: STARCOM