Webinar: Turning Qualitative Data Into Decisions


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See how Qualvu’s innovative video processing portal delivers higher ROI from all of your qualitative research.
Video research delivers new levels of insight into consumers’ lives and attitudes, taking much of qualitative beyond the focus group and into people’s lives. But with benefits come challenges: How do you organize and mine that much information?
Qualvu’s client portal is a powerful tool used to generate engaging and accurate reports infused with video highlights. However how about all of that focus group and IDI video collecting dust in a file cabinet, closet, or spare office? Can Qualvu be leveraged to digitize and store that video data – and most important, can you use Qualvu to search, organize and even report on NEW insights quickly, efficiently and effectively?
Download our webinar to find out!
It’s an important question because what our clients are realizing – now that they’ve waded into video-based research in earnest – is that collecting the customer’s truth is relatively easy. The challenge is what to do with tens of hours of rich video responses.
Watch this webinar to see…
How to cost-effectively turn video data into decision-driving insights that represent the voice and face of your customer
How easy it is to take video data and make it searchable, to turn full responses into clipped gems of truth, and how easy it is to socialize the learning
How you can get the most out of detailed video research, even if you haven’t used Qualvu to collect insights!

Gain instant access to a webinar that will change the way you think about how to manage qualitative data.

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  • Those are principles we believe in – we’re passionate about these B2C exchanges.But this is simply qualitative research – we tackle this because it’s what Qualvu does – it’s how we serve our very specific clients.The challenge I present today – is how can you harness the power of video to video exchanges in your business? To make money. To increase satisfaction and engagement. To enable more human connects.
  • Vupoint, interactive, clipsClips – with bulletsVupointInteractive Trans
  • Webinar: Turning Qualitative Data Into Decisions

    1. 1. Turning qualitative datainto decisions<br />Presented by John Williamson<br />CEO & Founder, Qualvu<br />Web: www.qualvu.com <br />Twitter: @johnmwilliamson<br />Watch the recorded session!<br />
    2. 2. 3 things you will learn today<br />Edit large text in background with the same title. DO NOT let it wrap<br />Three things<br /><ul><li>How to turn video data into decision-driving insights
    3. 3. How we process hours of video intogems of truth
    4. 4. Webinar special feature: New way to think about qualitative feedback</li></ul>Watch the recorded session!<br />
    5. 5. Edit large text in background with the same title. DO NOT let it wrap<br />Let’s talk data<br />Does qualitative research generate data?<br />Definition: Individual facts, statistics, or items of information<br />Statistically conclusive?<br />Typically no.<br />If your qualitative research informs decisions, then it’s data. Unfortunately it’s generally unstructureddata.<br />Watch the recorded session!<br />
    6. 6.
    7. 7. Collecting video insight is relatively easy.<br />Turning that video data into crucial intelligence for decision making is where outsized value creation exists.<br />Watch the recorded session!<br />
    8. 8. The premise: what if…. <br />… all your video qualitative data was…?<br />Searchable<br />Accessible<br />Mineable<br />Centralized<br />Clippable<br />Reportable<br />Shareable <br />Watch the recorded session!<br />
    9. 9. Now it is<br />Qualvu video processing portal<br />
    10. 10. Key features & benefits<br />Watch the recorded session!<br />
    11. 11. VUPOINT: TURNING DATA INTO DECISIONS<br />Qualvu Client Portal<br />Data instantly organized<br /><ul><li>By project
    12. 12. By assignment
    13. 13. By group
    14. 14. By Participant</li></ul>Client access to human data in real-time online<br /><ul><li>Global dashboard for all qualitative data</li></ul>Analyst Coding of responses<br />Watch the recorded session!<br />
    15. 15. Mineinteractive, searchable Transcripts<br /><ul><li>Video-synched highly accurate transcripts
    16. 16. Proprietary system for instant batch processing and crowd sourcing
    17. 17. Push button control for 24-hour, 36 and 72-hour turnaround
    18. 18. Enables keyword search, language analysis
    19. 19. Empower you to mine rich video for ongoing insights</li></li></ul><li>organizeeasy video clipping and sorting<br /><ul><li>Edit video footage into clips
    20. 20. Organize clips by theme
    21. 21. Embed video highlights into reports
    22. 22. Online reports or instantly convert to .wmv or .mov
    23. 23. Using interactive transcripts + video, parse full responses into key gems of insight
    24. 24. The kernels of truth that drive decisions based on Trusted Data</li></ul>Watch the recorded session!<br />
    25. 25. digitizeyour own library of truth<br />Access your qualitative data anywhere, any time<br />Centralized, secure online storage<br />
    26. 26. New way to think about qualitative data<br />Watch the recorded session!<br />
    27. 27. Edit large text in background with the same title. DO NOT let it wrap<br />Let’s talk data (again)<br />Does qualitative research generate data?<br />Definition: Individual facts, statistics, or items of information<br />Statistically conclusive?<br />Typically no.<br />What if you could turn unstructured video data into structured, quantifiable conclusions?<br />
    28. 28. You can: Behavioral analysisin truthful, natural settings<br /><ul><li>Sample recruited for distinct behavioral study, e.g.:
    29. 29. Hygiene / Mobile usage / Daily household activity / etc.
    30. 30. Capture activity via video – no questions, not stimuli, just do.
    31. 31. Define coding specifications
    32. 32. Durations
    33. 33. Categorizations of behavior
    34. 34. Key data points (codes) to drive your insights and decision making
    35. 35. Quant-level approach
    36. 36. Representative sampling
    37. 37. Longitudinal observation with statistically relevant tracking durations
    38. 38. Data uploaded to Qualvu (daily, batch or user driven)</li></li></ul><li>So what do you gain?<br />Watch the recorded session!<br />
    39. 39. Breakthrough quali-quant<br /><ul><li>Beyond surveys, and into real lives and natural behavior
    40. 40. Leveraging Qualvu automated online video data processing
    41. 41. Scalable, turnkey, cost effective</li></li></ul><li>Turning data into decisions<br />Quantifiable data emerging from purely qualitative behavior<br />
    42. 42. Quick peek: live demo<br />Watch the recorded session!<br />
    43. 43. What next?<br /><ul><li>Contactsales@qualvu.comto get started
    44. 44. Tweet any questions you have to… @qualvu
    45. 45. Start turning qualitative video into accurate decisions!</li></ul>THANK YOU!<br />Watch the recorded session!<br />
    46. 46. Watch the recorded session!<br />