Qualvu CEO Challenges Digital Summit Attendees To Harness the Value of Video

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Companies use two-way video such as GoToMeeting and Webex to successfully communicate among themselves. Consumers use two-way video such as Skype to communicate with each other. But when will companies evolve to use two-way video to communicate with consumers? Companies that think one-way video communicates with consumers are getting only half the picture, because one-way video is no more than incomplete communication you can see.

How to complete that picture and to harness video for effective business-to-consumer communication was the subject of Qualvu CEO John Williamson’s presentation at the recent Digital Summit in Atlanta. Two-way video has the potential to create human connections that are valuable on a number of levels. Its use can create instant intimacy and turn connectivity into communication. Take a look at John’s presentation for some ways that can happen…

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  • Humans evolve along with technology. Inevitably.
  • http://www.intac.net/the-internet-in-2020/

    http://youtube-global.blogspot.com/2010/11/great-scott-over-35-hours-of-video.html

    http://www.marketingpilgrim.com/2011/05/facebook-to-buy-skype-say-it-isnt-so.html

    http://www.virtualeventshub.com/virtual-event-trends/virtual-event-statistics/

    750 Million Consumers Own a Smartphone

    Over 70% of the World’s Population Now Have a Mobile Phone

    Apple Sold Nearly 15 Million iPads in 2010

    The App Store Has Had Over 9.9 Billion Downloads

    1.9 Billion Internet Users Worldwide

    77% of UK consumers use information from blogs to influence their purchasing decision

    Over 500 Million People Are on Facebook

    Mobile users spend 1.4 times as many hours using social networking than e-mail

    Facebook has overtaken Google as the most visited site

    65 Million access Facebook through their mobile device

    Brazil, India, China have the highest levels of social media adoption

    Almost half the world's new smartphones will be running Android by the end of next year

    Outside of the US and Canada, Western Europe has the highest penetration by smartphones, with Italy and Spain leading the way

    750 Million Consumers Own a Smartphone

    Over 400 Million People Are on Facebook

    Over 70% of the World’s Population Now Have a Mobile Phone

    Apple Sold Nearly 15 Million iPads in 2010

    The App Store Has Had Over 9.9 Billion Downloads


    This presents an opportunity.
  • It’s about connectivity
  • Certainly video. Content rich. Perhaps stimulating on some level. But it’s not interactive, nor human. It’s not sharing ideas, but consuming ideas. It’s passive. As a consumer, I’m not making an investment in this interaction other than my idle time. And therefore very little in traded value occurs. There’s no transaction. Not just money, but of effort, intent, emotional connection. Therefore it doesn’t stay with me. It’s fleeting.

    Compare that to the examples before. Real connectxions, conversations, sharing ideas, a sense of community (whether two or several).

    Is it impossible? Absolutely not, but not common. Let’s take a look at when this interaction works.
  • http://www.youtube.com/oldspice#p/c/484F058C3EAF7FA6/1/So5yDtITswY

    Results
    124,665 Twitter followers
    258,653 YouTube Channel Subscribers
    Engagement
    Mashable: Old Spice Sales Double With YouTube Campaign
    “The statistic of the 107% sales increase over the past month comes from Nielsen, which also revealed that sales increased 55% over the past three months. Individual products that were slipping in sales saw spikes after actor Isaiah Mustafa showed them off in the TV and Internet video ads. Those numbers were cited in an article at BrandWeek.”

    Great engagement, but video to text. Not video to video. Great, true example of success, but could it be better?


  • http://www.youtube.com/watch?v=8QULyywjMJ0

    Results
    50,000 people tuned in to watch Obama answer their questions


    President Obama Visits Facebook Headquarters [PHOTOS]

    The president answered questions submitted by users and read by Mark. Video of the event was streamed live over Facebook, Mashable, and other sites.

    Again, video to text. Isn’t the passion of the inquiry part of the inherent value of the interaction? If I take a passionate, heartfelt plea – can I tell via text? And more importantly, do I really answer the question? Not only for the questioner, but for the community.

    The very act of asking FACE to FACE, empowers me already. I invest in the question. It’s cathartic to ask, or comment – I don’t get that with text.

    Barack misses: Guns and religion.
  • Those are principles we believe in – we’re passionate about these B2C exchanges.

    But this is simply qualitative research – we tackle this because it’s what Qualvu does – it’s how we serve our very specific clients.

    The challenge I present today – is how can you harness the power of video to video exchanges in your business? To make money. To increase satisfaction and engagement. To enable more human connects.
  • Qualvu CEO Challenges Digital Summit Attendees To Harness the Value of Video

    1. 1. CURRENT WORLD POPULATION GLOBAL INTERNET USERS IN 2010 1.9 Billion 6.7 Billion Over 70% Have a Mobile Phone 69% of mobile data shared is video Over 35 Hours of Video Uploaded Every Minute to YouTube 663 Million Skype users Annual Growth Rate of 56% Forecasted for the global virtual conference market between 2010 and 2015
    2. 2. CONSUMERS ARE ONLINE AND MOBILE IN MASSIVE NUMBERS
    3. 3. IT’S ABOUT TRUE CONNECTIONS
    4. 4. Face to face, Personal, Intimate
    5. 5. Avatars, Text bios, Impersonal
    6. 6. Video Profiles, Resumes, True Connection, Intimate
    7. 7. WHAT WORKS
    8. 8. BUSINESS 2 BUSINESS
    9. 9. CONSUMER CONSUMER2
    10. 10. WHAT’S BROKEN
    11. 11. BUT WHAT ABOUT BUSINESS 2 CONSUMER?
    12. 12. VIDEO BEYOND ADVERTISING TRUE CONNECTIONS
    13. 13. WHY IT WORKS Engaging Consumer-driven On their terms New levels of access
    14. 14. CREATE VIDEO CONNECTIONS GAIN AND DELIVER TRUST Video Testimonials Unsolicited Video Feedback Customer Support Ad video to your surveys Customer-driven ads – submit on YouTube Submit your favorite ___ (recipe, story about your product, memory of your service) Town Hall via Skype
    15. 15. INTERACT WITH YOUR CUSTOMERS IN A WAY THAT’S HUMAN

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