Qualvu CEO & Founder John Williamson was a keynoter at the Marketing Research and Intelligence Association (MRIA) Digital Conference on Thursday, November 17. John’s subject was “The New Motion Picture: How Mobile Devices Are Revolutionizing Consumer Research.” He was joined by a panel of distinguished research pros including Edward Paul Johnson, Director of Analytics at ASE; Miles Wright, Director of Mobile Research at SSI; Lenny Murphy of Brandscan360.com; and Leslie Townsend of Kinesis Survey Technologies. Together, they delved into such questions as:
Is mobility research “client approved”? What do the clients think?
Are we turning into research voyeurs? Webcams everywhere 24 /7?
Does mobility break down the traditional qual quant barrier? Can we work together now?
Surveys are now shorter but are they more engaging?
Is mobility research world simply an app?
How do we analyse all the videos?
Does anyone care about validity and reliability anymore?
The mobile Landscape – Who is using what and when and why and where
What do case Studies reveal so far?
What innovative methods are being used? (QR codes, video capture, webcams)
How far can we go with mobile research? Where is the future?