What's Better Than A Viral Video?

•

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Everyone wants to make a viral video, but is that really the best way to make YouTube work for your brand? Check out our SlideShare and find out how to engineer YouTube virality for your channel. Visit us at Group8a.com or shoot us a line sales@group8a.com

Technology Business

＞are greater than
VIRAL CHANNELS
VIRAL VIDEOS

VIRAL VIDEOS
are like one-hit wonders
and do you
really wanna be
like this guy?

CONSISTENCY IS KEY
250M20M
Vanilla Ice
The Rolling Stones
Records Sold
Records Sold
One-Hit Wonders Don’t Pay Like Consistentcy
1 Song
29 Albums

YOUTUBE ONE-HIT WONDERS
DirecTV “Opulence Guy”

YOUTUBE ONE-HIT WONDERS
this video’s not even on
their channel!!
DirecTV “Opulence Guy”

YOUTUBE ONE-HIT WONDERS
Gillette “Roger Federer Trickshot”

Their channel
doesn’t even work!!!
YOUTUBE ONE-HIT WONDERS
Gillette “Roger Federer Trickshot”

GILLETTE
Channel Stats
Subscribers: 10,943
Video Views: 21 Million
Total Videos: 745
~6 Million Views in the past 3
Months on 11 Videos

OLD SPICE
Channel Stats
Subscribers: 327,978
Video Views: 244 Million
Total Videos: 440

VICE.COM
Channel Stats
Subscribers: 1.6 Million
Video Views: 162 Million
Total Videos: 750

PEPSI
Channel Stats
Subscribers: 269,415
Video Views: 106 Million
Total Videos: 796

VIRAL CHANNELS
Produce lots of videos...

...and enjoy economies of scale
cost
per
vid
amnt of vids

Breakdown of Economies of Scale
Flights
Hotels
Perks
Less Trips More Vids

Plan and Shoot Multiple
Videos (4 Per Day)
Shoot 3 Days
In a Row
=12 Videos Per Shoot
NEW TO YOUTUBE?
try this as a beta

21 3
3 Shoots Per Year
Keeps the
budget low
ANNUAL VIDEO
STRATEGY

CHANNEL CATEGORIES
defining video types that do well on YouTube
entertainment educationsexy
celebrity how-to

CHANNELS THAT COMBINE CATEGORIES...
+ =
entertainment education
Subs: 637K
Views: 32 Mil
Vids: 132
+ =
entertainment celebrity
Subs: 710K
Views: 183 Mil
Vids: 252
+ =
sexy how-to
Subs: 638K
Views: 567 Mil
Vids: 252

+
+
SUMMARY OF STEPS:
1.
2.
3.
Multiple videos a day
for many days.
Leverage economies
of scale.
Combine channel
categories.

NEED MORE HELP?
GET IN TOUCH!
646.374.8771
sales@group8a.com
group8a.com
For More Great Marketing Decks!

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What's Better Than A Viral Video?

2. ＞are greater than VIRAL CHANNELS VIRAL VIDEOS

3. VIRAL VIDEOS are like one-hit wonders and do you really wanna be like this guy?

4. CONSISTENCY IS KEY 250M20M Vanilla Ice The Rolling Stones Records Sold Records Sold One-Hit Wonders Don’t Pay Like Consistentcy 1 Song 29 Albums

5. YOUTUBE ONE-HIT WONDERS DirecTV “Opulence Guy”

6. YOUTUBE ONE-HIT WONDERS this video’s not even on their channel!! DirecTV “Opulence Guy”

7. YOUTUBE ONE-HIT WONDERS Gillette “Roger Federer Trickshot”

8. Their channel doesn’t even work!!! YOUTUBE ONE-HIT WONDERS Gillette “Roger Federer Trickshot”

9. BUT...

10. ...GILLETTE’S REDEEMED THEMSELVES

11. YOUTUBE HITMAKERS Gillette

12. GILLETTE Channel Stats Subscribers: 10,943 Video Views: 21 Million Total Videos: 745 ~6 Million Views in the past 3 Months on 11 Videos

13. YOUTUBE HITMAKERS Old Spice

14. OLD SPICE Channel Stats Subscribers: 327,978 Video Views: 244 Million Total Videos: 440

15. YOUTUBE HITMAKERS Vice Magazine

16. VICE.COM Channel Stats Subscribers: 1.6 Million Video Views: 162 Million Total Videos: 750

17. YOUTUBE HITMAKERS Pepsi

18. PEPSI Channel Stats Subscribers: 269,415 Video Views: 106 Million Total Videos: 796

19. VIRAL CHANNELS Produce lots of videos...

20. ...and enjoy economies of scale cost per vid amnt of vids

21. Breakdown of Economies of Scale Flights Hotels Perks Less Trips More Vids

22. Plan and Shoot Multiple Videos (4 Per Day) Shoot 3 Days In a Row =12 Videos Per Shoot NEW TO YOUTUBE? try this as a beta

23. 21 3 3 Shoots Per Year Keeps the budget low ANNUAL VIDEO STRATEGY

24. DON’T JUST MAKE A LOT OF VIDEOS

25. MAKE A BRANDED CHANNEL

26. CHANNEL CATEGORIES defining video types that do well on YouTube entertainment educationsexy celebrity how-to

27. COMBINE THEM! DON’T JUST PICK ONE

28. CHANNELS THAT COMBINE CATEGORIES... + = entertainment education Subs: 637K Views: 32 Mil Vids: 132 + = entertainment celebrity Subs: 710K Views: 183 Mil Vids: 252 + = sexy how-to Subs: 638K Views: 567 Mil Vids: 252

29. + + SUMMARY OF STEPS: 1. 2. 3. Multiple videos a day for many days. Leverage economies of scale. Combine channel categories.

30. NEED MORE HELP? GET IN TOUCH! 646.374.8771 sales@group8a.com group8a.com For More Great Marketing Decks!

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