Adwords theory

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Adwords theory

  1. 1. RethinkingAdWords
  2. 2. The Current Model IsAgencyFeeAd Spend +-+-
  3. 3. It rewards agencies forspendingyour moneyinstead ofmakingyou money
  4. 4. Why NotManageROAS?
  5. 5. ROAS is lacking a key dimension....The ProblemAdSpendRevenue
  6. 6. VOLUMEROAS doesn’t account for....AdSpendRevenueVolume
  7. 7. ROAS can be Misleading
  8. 8. Ad Spend: $2,000ROAS=400%Revenue: $8,000“Keep youreye on theROAS”
  9. 9. Ad Spend: $500ROAS=400%Revenue: $2,000“Keep youreye on theROAS”
  10. 10. Ad Spend: $500ROAS=400%Revenue: $2,000“Keep youreye on theROAS”If you only looked at ROASyou might have missed thefact that your revenue justfell by 75%
  11. 11. Ad Spend Revenue$500 $2,000$1,000 $4,000$1,500 $6,000$2,000 $8,000..... .....ROAS=400%In all of these (very different) cases
  12. 12. ROAS=400%In all of these (very different) casesButyou’dratherbehereAd Spend Revenue$500 $2,000$1,000 $4,000$1,500 $6,000$2,000 $8,000..... .....
  13. 13. SPENDING A LOTMAKING A LOT
  14. 14. Don’t SpendorMore Less
  15. 15. SPENDBETTER
  16. 16. OUR MODELPay us to make it betteror don’t pay at all
  17. 17. key performance indicatiorProfitabilityXVolumeG8A KPI
  18. 18. Total RevenueCost per Acquisitionkey performance indicatiorG8A KPI
  19. 19. Total RevenueCost per Acquisitionkey performance indicatiorG8A KPITake a peekunder the hood:See the math..
  20. 20. Want To Learn More?CONTACT US:sales@group8a.com | group8a.com | 646-374-8771

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