What's Better Than A Viral Video?

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Everyone wants to make a viral video, but is that really the best way to make YouTube work for your brand? Check out our SlideShare and find out how to engineer YouTube virality for your channel.

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What's Better Than A Viral Video?

  1. >are greater than VIRAL CHANNELS VIRAL VIDEOS
  2. VIRAL VIDEOS are like one-hit wonders and do you really wanna be like this guy?
  3. CONSISTENCY IS KEY 250M20M Vanilla Ice The Rolling Stones Records Sold Records Sold One-Hit Wonders Don’t Pay Like Consistentcy 1 Song 29 Albums
  4. YOUTUBE ONE-HIT WONDERS DirecTV “Opulence Guy”
  5. YOUTUBE ONE-HIT WONDERS this video’s not even on their channel!! DirecTV “Opulence Guy”
  6. YOUTUBE ONE-HIT WONDERS Gillette “Roger Federer Trickshot”
  7. Their channel doesn’t even work!!! YOUTUBE ONE-HIT WONDERS Gillette “Roger Federer Trickshot”
  8. BUT...
  9. ...GILLETTE’S REDEEMED THEMSELVES
  10. YOUTUBE HITMAKERS Gillette
  11. GILLETTE Channel Stats Subscribers: 10,943 Video Views: 21 Million Total Videos: 745 ~6 Million Views in the past 3 Months on 11 Videos
  12. YOUTUBE HITMAKERS Old Spice
  13. OLD SPICE Channel Stats Subscribers: 327,978 Video Views: 244 Million Total Videos: 440
  14. YOUTUBE HITMAKERS Vice Magazine
  15. VICE.COM Channel Stats Subscribers: 1.6 Million Video Views: 162 Million Total Videos: 750
  16. YOUTUBE HITMAKERS Pepsi
  17. PEPSI Channel Stats Subscribers: 269,415 Video Views: 106 Million Total Videos: 796
  18. VIRAL CHANNELS Produce lots of videos...
  19. ...and enjoy economies of scale cost per vid amnt of vids
  20. Breakdown of Economies of Scale Flights Hotels Perks Less Trips More Vids
  21. Plan and Shoot Multiple Videos (4 Per Day) Shoot 3 Days In a Row =12 Videos Per Shoot NEW TO YOUTUBE? try this as a beta
  22. 21 3 3 Shoots Per Year Keeps the budget low ANNUAL VIDEO STRATEGY
  23. DON’T JUST MAKE A LOT OF VIDEOS
  24. MAKE A BRANDED CHANNEL
  25. CHANNEL CATEGORIES defining video types that do well on YouTube entertainment educationsexy celebrity how-to
  26. COMBINE THEM! DON’T JUST PICK ONE
  27. CHANNELS THAT COMBINE CATEGORIES... + = entertainment education Subs: 637K Views: 32 Mil Vids: 132 + = entertainment celebrity Subs: 710K Views: 183 Mil Vids: 252 + = sexy how-to Subs: 638K Views: 567 Mil Vids: 252
  28. + + SUMMARY OF STEPS: 1. 2. 3. Multiple videos a day for many days. Leverage economies of scale. Combine channel categories.
  29. NEED MORE HELP? GET IN TOUCH! 646.374.8771 sales@group8a.com group8a.com For More Great Marketing Decks!

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