Home Dancer V2

1. HOME DANCER | FORMAT
Winner-
Announcement
& Incentives
10 episodes total, 2 per week, 20 minutes per episode (Approx)
• A theme, and 10 songs related to the theme, shared with users
• Participants can dance to any one song, and upload their performance
(~90 second) on Hotstar
PARTICIPATION
Shortlisting by
judges
• Expert panel shortlists top 10 entries biweekly
from the performances shared
User Voting
• Episode created biweekly with 10 entries; Anchored by GEC star
• Viewers vote on their favourite entries; Voting open for 2 days
• there will be 3 winners per episode: 1 lakh,
60K and 40K prizemoney.

2. BRAND INTEGRATION & MONETISATION OPPORTUNITIES
● Brand presence on all marketing promos for the lead
sponsors
● Real estate on microsite
● ILU Presence on the episodes
● Anchor Mentions (Brand Call outs @ Additional cost)
● Pre-rolls & mid-rolls during the episode
● Astons during the episode
● Usage of brand assets/ mentions by Anchor/ Judges in anchor / judge
links
Deep Branding
(only for Title sponsor)
Marketing led
Graphic &
Inventory led

3. BRAND INTEGRATION & MONETISATION OPPORTUNITIES
● Create exclusive content with the Judges, Host and Bollywood celebrity around
the brand - short videos hosted on the Home Dancer showpage
● SM posts by judge and anchor (Additional cost)
(Limit to Title/ Presenting, Co-presenting or exceptional category partners)
● Branding the voting tiles with the sponsor logo
● Branded emojis
● Hotshots: selfies with brand stickers
● Branded cards
● Branded splash screens
● Opportunity for the sponsor to get their own influencers to interact with the
viewers interacting on the social feed
● Influencer shoulder content as a part of co-marketing deals
Influencer Raids
Social Feed
Shoulder Content