In business cost is everything. As such, in drafting and prosecuting patents the lowest cost provider usually wins the business. While this approach may well result in obtaining patents at a lower cost, it does little to create real value from a patent portfolio. Unless that is your sole strategy – to collect a large number of patents that will sit and do nothing. Employing this low cost solution puts your business into a vicious cycle which reinforces itself through the feedback loop of low-quality patents. This vicious cycle is detrimental to the goal of obtaining valuable patent assets. This presentation will help you understand some of those monetization mistakes and how you can avoid them. Even you'll get to know about what you should do actually.