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Avera wk2 goals and stategies objectives
1. Firehouse Subs
Marketing campaign objective and strategies
Goal:
To increase firehouse subs accessibility with other classes not just the
middle class and to improve customer loyalty
objective and strategy
1. To increase the number of stores for a area that can be moved in on
2. Offer more ways of ordering a sub without the line
3. Change menu items prices based on the amount the store makes in a
day
4. Start a loyalty program so the returning customers can feel more
involved
objective
1 to make our returning customers have a loyalty program with them
2 create a campaign for the local first responders in the area to raise
awareness
3 start student pay options for hungry college kids that want a great meal