1. How to Make Customer Testimonials Believable View as slide show Adapted from AdPrin.com

2. Adapted from AdPrin.com Testimonials How can you make customer testimonials believable?See the next slide for the list. 2

3. Do not make them too slick. In six studies, trustworthiness was aided by blemishes (O’Keefe 2002) Use real people and only one take. For more information, go to AdPrin.com

4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, use unedited customer testimonials. Adapted from AdPrin.com