2. Speaking speeds When should announcers speak fast?Once you have written your response, click for the evidence-based principle. Adapted from AdPrin.com 2
3. Use a rapid speaking for simple messages about low-involvement products (10.4.1.) The typical speaking rate is about 160 words per minute. Listeners prefer about 175 wpm. Fast talkers are judged as more competent, truthful, fluent, energetic, enthusiastic, and persuasive than slow speakers ( based on a study by Moore, Hausknecht, and Thamodaran in 1986 – see Persuasive Advertising p 275). Further Evidence Time compression of up to 30% has little effect on purchase intentions (Vann, Rogers, and Penrod 1987 – see Persuasive Advertising p 274)
4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. Adapted from AdPrin.com
