2. Which is best, full justification of text or ragged right? Medieval scribes used full justification. Starting in 1445, the Gutenberg press made their job easier. The first known print ad, written around 1480 for a book, used full justification. Ragged settings on the right was popularized around 1930. It eliminated the need for uneven spacing to fill out lines. In addition, typewriters could not justify text. With computers, however, it is virtually costless to justify text. 2 Medieval scribes used full justification. Starting in 1445, the Gutenberg press made their job easier. The first known print ad, written around 1480 for a book, used full justification. Ragged settings on the right was popularized around 1930. It eliminated the need for uneven spacing to fill out lines. In addition, typewriters could not justify text. With computers, however, it is virtually costless to justify text. See the next page for the evidence. Adapted from AdPrin.com
3. Consider justification for moderate to long lines of text. (9.4.5.) Experiments with college students found that comprehension was about 5% greater with justified text than ragged right (Hartley and Burnhill 1971 in Persuasive Advertising p 256). Adapted from AdPrin.com Format of text 3
4. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, identify areas of mid to long lines of text and justify it on the right. Adapted from AdPrin.com
