SlideShare a Scribd company logo
1 of 15
SJB INSTITUTE OF TECHNOLOGY
• Sub with code : Research Methods (14MBA23)
• Topic: DELL
Presented by:
GOURAV J
2nd SEM,’A’ SEC,
Department of MBA
Presented To:
Mr. SANTHOSH
Asso Professor
SJBIT,MBA Dept..
Contents
 Introduction.
 History.
 Present CEO.
 Dell Vision and Mission.
 Dell direct model.
 Dell supply chain and logistics.
 SWOT Analysis.
 Conclusion.
Introduction
 Dell company was established in 4th November 1984.it is an American
multinational information technology corporation founded by Michael Dell.
 Head quarter located at Round Rock Texas , United States.
 Dell company is one of the largest technological corporations in the world ,
employing more than 1,03,300 people.
 Dell company develops ,sells and supports computers and related products and
services.
 Dell-world’s largest direct selling company.
 Dell changed the tradition by eliminating retailers.
 They ship more than 10,000 systems every day to customer in 180countries.
 About 90% of the Dell computers are manufactured in china.
History of DELL
• Dell computer corporation became official in may 1984. founded by Michael
S. Dell
• In 1985 company introduces the first computer system of its own design.
• In 1987 Dell is the first computer systems company offer next day, on-site
product service.in 1988 the company changed its name as Dell computer
corporation.
• In 1996,Dell started selling computers over the web ,and his company
launched its services.
• In 2003,changed its named to Dell Inc.
• Dell is the industry leader in direct sale of personal computers to
consumers.it was founded on the direct Business-to-consumer.
• The following year ,Dell computers became world’s largest pc maker.
PRESENT CEO
Michael Dell
Michael Saul Dell (born February 23,
1965) is an American business magnate,
investor, philanthropist, and author. He
is the founder and CEO of Dell Inc, one
of the world’s leading sellers
of personal computers (PCs). He was
ranked the 41st richest person in the
world on 2012 Forbes list of
billionaires, with a net worth of
US$22.4 billion as of December 2014.
Dell VISION & MISSION
VISION
“It’s the way we interpret the world around us- our customers needs, the
future of technology, and the global business climate”
MISSION
“to be the most successful computer in the world at delivering the best
customer experience in markets we serve”
Dell Products
 Desktops.
 Notebooks.
 Peripherals.
 Printers.
 Televisions.
 Scanners.
 Pen drives.
 Smart phones.
Dell Direct model
• Direct sales from the PC manufacturer to the corporate customer.
• By passing the dealer channel . selling directly to consumer.
• Focused on speed of execution and minimum inventory.
• Reseller customized the pc to customer requirements , installed
components and provided additional service and support.
• Dell operates in B2B and B2C business in 180 country markets.
• Dell utilizes a direct distribution model to sell about $50 million per
day online . half of its sales.
• Product and services aimed at specific market segments.
• Use IT to control value chain and achieve a high degree of
coordination.
• Latest technology was introduced faster than indirect channels.
Benefits of direct sales method
 Customer get what they want , rather than be forced to choose among a fixed
set of options.
 Direct sales is a powerful model for both Dell and its customers.
 Dell can use savings in other areas such as web site improvement ,
marketing and distribution.
 It established direct customer relationship and eliminate cost and risks of
carrying large inventories.
Dell supply chain , logistics
o Transportation from suppliers to hubs . this takes approximately
30 days.
o Movement between hubs and dell factory .time taken is about 2-5
days.
o Dell chose i2 technologies for its scm system.
o Instead of forecasting the daily supply needed. dell receives exact
material every two hours to fulfil actual customer orders.
o Every 20 sec they analyses material requirements ,compares dell’s
hand inventory with its suppliers inventory.
SWOT Analysis
STRENGTH
 Dell cuts out the retailer and suppliers directly to the customers.
 It uses information technology and customer relationship management
approaches to capture data and its loyal customers.
 Technical knowledge.
 Customer focused.
WEAKNESSES
 Low investments in R&D.
 Weak patents portfolio.
 Too few retail locations.
OPPORTUNITIES
 Expand services and enterprise solutions businesses.
 Obtain more patents through acquisition.
 Product extensions.
THREATS
 Growing demand for smartphones and tablets.
 Slowing growth rate of the laptops market.
 Intense competition.
conclusion
• The key to dell’s success has been its direct sales and build
up order business model.
• Dell’s use of IT plays a vital role in the implementation of its
business model . the company has used IT to coordinate its
build-to-order processes from order taking through
procurement , logistics , production, service and support.
Dell direct marketing

More Related Content

What's hot

Supply chain of dell
Supply chain of dellSupply chain of dell
Dell Company Presentation
Dell Company PresentationDell Company Presentation
Dell Company Presentation
Deepankar Nath
 

What's hot (20)

Dell Presentation
Dell PresentationDell Presentation
Dell Presentation
 
Supply chain of Dell
Supply chain of DellSupply chain of Dell
Supply chain of Dell
 
Dell value chain
Dell value chainDell value chain
Dell value chain
 
Dell's Marketing Strategy
Dell's Marketing StrategyDell's Marketing Strategy
Dell's Marketing Strategy
 
Dell
DellDell
Dell
 
Dell Inc
Dell IncDell Inc
Dell Inc
 
Dell’s supply chain and logistics management
Dell’s supply chain and logistics management Dell’s supply chain and logistics management
Dell’s supply chain and logistics management
 
DELL supply chain management
DELL supply chain management DELL supply chain management
DELL supply chain management
 
Dell using e commerce for success
Dell using e commerce for successDell using e commerce for success
Dell using e commerce for success
 
Dell Supply Chain
Dell Supply ChainDell Supply Chain
Dell Supply Chain
 
Supply chain of dell
Supply chain of dellSupply chain of dell
Supply chain of dell
 
Dell supply chain management
Dell supply chain managementDell supply chain management
Dell supply chain management
 
Supply chain of DELL
Supply chain of DELLSupply chain of DELL
Supply chain of DELL
 
Supply chain of Dell
Supply chain of DellSupply chain of Dell
Supply chain of Dell
 
Dell Direct Case Study
Dell Direct Case StudyDell Direct Case Study
Dell Direct Case Study
 
Dell Case analysis
Dell Case analysisDell Case analysis
Dell Case analysis
 
PPT On Dell
PPT On DellPPT On Dell
PPT On Dell
 
Dell presentation
Dell presentationDell presentation
Dell presentation
 
Dell templates-standard
Dell templates-standardDell templates-standard
Dell templates-standard
 
Dell Company Presentation
Dell Company PresentationDell Company Presentation
Dell Company Presentation
 

Similar to Dell direct marketing

Evolving business model_of_dell
Evolving business model_of_dellEvolving business model_of_dell
Evolving business model_of_dell
Aniket Harsh
 
Dell03012006
Dell03012006Dell03012006
Dell03012006
nkup786
 

Similar to Dell direct marketing (20)

Dell History
Dell HistoryDell History
Dell History
 
Dell presentation
Dell presentationDell presentation
Dell presentation
 
Dell In China 2012
Dell In China 2012Dell In China 2012
Dell In China 2012
 
Dell Case Study
Dell Case StudyDell Case Study
Dell Case Study
 
15 5-2017 dell
15 5-2017 dell15 5-2017 dell
15 5-2017 dell
 
Dell in china
Dell in chinaDell in china
Dell in china
 
Evolving business model_of_dell
Evolving business model_of_dellEvolving business model_of_dell
Evolving business model_of_dell
 
Case study of dell
Case study of dellCase study of dell
Case study of dell
 
case study on dell company
case study on dell companycase study on dell company
case study on dell company
 
12030141116 dell incc
12030141116 dell incc12030141116 dell incc
12030141116 dell incc
 
Dell case
Dell caseDell case
Dell case
 
Strategic evaluation consultation document for dell company inc
Strategic evaluation consultation document for dell company incStrategic evaluation consultation document for dell company inc
Strategic evaluation consultation document for dell company inc
 
Dell presentation
Dell  presentation Dell  presentation
Dell presentation
 
242269855 dell-case-study
242269855 dell-case-study242269855 dell-case-study
242269855 dell-case-study
 
Employee benefit policy @ it companies project report
Employee benefit policy @ it companies project reportEmployee benefit policy @ it companies project report
Employee benefit policy @ it companies project report
 
Innovation @ Dell Inc. – Customer Driven innovation at the forefront
Innovation @ Dell Inc. – Customer Driven innovation at the forefrontInnovation @ Dell Inc. – Customer Driven innovation at the forefront
Innovation @ Dell Inc. – Customer Driven innovation at the forefront
 
Dell Suppy Chain Management
Dell Suppy Chain ManagementDell Suppy Chain Management
Dell Suppy Chain Management
 
Dell03012006
Dell03012006Dell03012006
Dell03012006
 
Dell marketing analysis
Dell marketing analysisDell marketing analysis
Dell marketing analysis
 
Dell leadership style
Dell leadership styleDell leadership style
Dell leadership style
 

Recently uploaded

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 

Recently uploaded (20)

Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 

Dell direct marketing

  • 1. SJB INSTITUTE OF TECHNOLOGY • Sub with code : Research Methods (14MBA23) • Topic: DELL Presented by: GOURAV J 2nd SEM,’A’ SEC, Department of MBA Presented To: Mr. SANTHOSH Asso Professor SJBIT,MBA Dept..
  • 2. Contents  Introduction.  History.  Present CEO.  Dell Vision and Mission.  Dell direct model.  Dell supply chain and logistics.  SWOT Analysis.  Conclusion.
  • 3. Introduction  Dell company was established in 4th November 1984.it is an American multinational information technology corporation founded by Michael Dell.  Head quarter located at Round Rock Texas , United States.  Dell company is one of the largest technological corporations in the world , employing more than 1,03,300 people.  Dell company develops ,sells and supports computers and related products and services.  Dell-world’s largest direct selling company.  Dell changed the tradition by eliminating retailers.  They ship more than 10,000 systems every day to customer in 180countries.  About 90% of the Dell computers are manufactured in china.
  • 4. History of DELL • Dell computer corporation became official in may 1984. founded by Michael S. Dell • In 1985 company introduces the first computer system of its own design. • In 1987 Dell is the first computer systems company offer next day, on-site product service.in 1988 the company changed its name as Dell computer corporation. • In 1996,Dell started selling computers over the web ,and his company launched its services. • In 2003,changed its named to Dell Inc. • Dell is the industry leader in direct sale of personal computers to consumers.it was founded on the direct Business-to-consumer. • The following year ,Dell computers became world’s largest pc maker.
  • 5. PRESENT CEO Michael Dell Michael Saul Dell (born February 23, 1965) is an American business magnate, investor, philanthropist, and author. He is the founder and CEO of Dell Inc, one of the world’s leading sellers of personal computers (PCs). He was ranked the 41st richest person in the world on 2012 Forbes list of billionaires, with a net worth of US$22.4 billion as of December 2014.
  • 6. Dell VISION & MISSION VISION “It’s the way we interpret the world around us- our customers needs, the future of technology, and the global business climate” MISSION “to be the most successful computer in the world at delivering the best customer experience in markets we serve”
  • 7. Dell Products  Desktops.  Notebooks.  Peripherals.  Printers.  Televisions.  Scanners.  Pen drives.  Smart phones.
  • 8. Dell Direct model • Direct sales from the PC manufacturer to the corporate customer. • By passing the dealer channel . selling directly to consumer. • Focused on speed of execution and minimum inventory. • Reseller customized the pc to customer requirements , installed components and provided additional service and support. • Dell operates in B2B and B2C business in 180 country markets. • Dell utilizes a direct distribution model to sell about $50 million per day online . half of its sales.
  • 9. • Product and services aimed at specific market segments. • Use IT to control value chain and achieve a high degree of coordination. • Latest technology was introduced faster than indirect channels.
  • 10. Benefits of direct sales method  Customer get what they want , rather than be forced to choose among a fixed set of options.  Direct sales is a powerful model for both Dell and its customers.  Dell can use savings in other areas such as web site improvement , marketing and distribution.  It established direct customer relationship and eliminate cost and risks of carrying large inventories.
  • 11. Dell supply chain , logistics o Transportation from suppliers to hubs . this takes approximately 30 days. o Movement between hubs and dell factory .time taken is about 2-5 days. o Dell chose i2 technologies for its scm system. o Instead of forecasting the daily supply needed. dell receives exact material every two hours to fulfil actual customer orders. o Every 20 sec they analyses material requirements ,compares dell’s hand inventory with its suppliers inventory.
  • 12. SWOT Analysis STRENGTH  Dell cuts out the retailer and suppliers directly to the customers.  It uses information technology and customer relationship management approaches to capture data and its loyal customers.  Technical knowledge.  Customer focused. WEAKNESSES  Low investments in R&D.  Weak patents portfolio.  Too few retail locations.
  • 13. OPPORTUNITIES  Expand services and enterprise solutions businesses.  Obtain more patents through acquisition.  Product extensions. THREATS  Growing demand for smartphones and tablets.  Slowing growth rate of the laptops market.  Intense competition.
  • 14. conclusion • The key to dell’s success has been its direct sales and build up order business model. • Dell’s use of IT plays a vital role in the implementation of its business model . the company has used IT to coordinate its build-to-order processes from order taking through procurement , logistics , production, service and support.