Student Aid Media Pack, 2010

1. 2010 Student Aid
www.student-aid.co.uk
StudentAid is the only media channel in the UK to provide product / brand placement
“A great way to beat the clutter of the student union and the fresher’s week and
direct into student bedrooms. A Student Aid parcel is placed on a fresher’s bed to greet their get your product directly in the new home of thousands of students / potential
arrival, containing product samples, vouchers, a university guide and branded student shoppers” – Senior Brand Manager, COlGAtE
essentials to ease students into university life and make new brand introductions.
uSP’s
2009 Parcel (APPROxIMATELY 15 SAMPLES IN EACH PARCEL)
• Official welcome parcel to 50 Universities, targeting 150,000 student bedrooms.
• Toothpaste (Colgate) • Anti Drink-Spiking Device (Spikey) • University Endorsement for brands.
• Cereal Bar (Nature Valley) • Wall Planner (Camp America) • 1st to Market – first and only item a student will receive when arriving at uni before being bombarded on
• Tea (Tetley) • Door Hanger (Hostels Club) campus through traditional media channels.
• Tissues (Kleenex) • Pen (Megabus) • Situational and Relevant
• Shampoo (L’Oreal) • Bookmark (Borders) • Only channel offering exclusive brand / product placement direct into student bedrooms.
• Beverages (Drench/Britvic, Boost,Vimto) • Bottle Opener (Misco) • 100% Guaranteed access.
• Sweets (Haribo) • Homeopathy (Rescue Remedy) • Drive to Purchase / Action – try through sample then buy through voucher.
98% Of
• Shower Gel/Soap (Original Source, Lush) • Loyalty/Discount Card (Boots, Scream Bars)
• Moisturiser (Nivea, Green People) • Beer Mat The National Blood Service, Cineworld)
2010
– AdvertiS
e
Why Student Aid? StudentS
uSed the
• Chocolate Bar (Daim Bar) • Post-It Notes (Golden Wonder) directly
intO 150,00 • 96.5% of students view brands positively in their Student Aid parcel. SAmPleS
0 • 98% of students used samples.
IN ASSOCIATION WITH THE INDEPENDENT Student
bedrOOmS’ • 65% of students said the vouchers encouraged them to reuse the product.
Other participating brands included Why Students?
• Lycamobile • Rough Hill • La Senza • Mail Boxes Etc • 1st time Purchasing Decisions - 87% of students are moving away from home for the first time.
• Ryanair • Bella Italia • Logitech • Pearson Education • Size & Spend - Students account for 42% of all 18-24s in the UK and have a purchasing power of over £16bn
• Milkround • Haymarket • Cass Art • Tootfairy Finance • Type - 70% are from ABC1 households and will be tomorrow’s high earners.
• Endsleigh • Beach Break Live • Cafe Rouge • Recession proof - one of the least affected demographics on the consumer confidence index
in the wake of the credit crunch.
universities IN 2009 AND 36 UNIVERSITY OUTSOURCED ACCOMMODATION LOCATIONS
Advertising Options
• Aberdeen • Greenwich, University of • Queen Mary University SAMPlE | PRint | OnlinE
• Brunel University • Harper Adams University College • Roehampton • Headline Sponsorship • Vouchers • Directory • E-shots
• University Campus Suffolk
• Cardiff University
• Heriot-Watt University
• Leeds Metropolitan University
• Robert Gordon University
• Royal Holloway
www.student-aid.co.uk
• Cambridge - Churchill • Leeds, University of • Salford
• CCCU
• Chichester
• London School of Economics and
Political Science
• Sunderland
• Ulster, University of
to put your product/brand in 150,000
• East Anglia, University of • Loughborough • University of East London resident student rooms across the uK,
• Glamorgan, University of • MarJon • Wales, Newport University of
• Glasgow Caledonian University • Nottingham • Wolverhampton, University of cOntAct: michAel KOnig
• Glasgow, University of • Oxford Uni • York St John University on 02030086609 or email michael.konig@student-aid.co.uk
ADDITIONAL UNIVERSITIES FOR 2010, PLEASE CONTACT FOR LATEST DETAILS *figures based on 2008/09 feedback