I Know the 7PS of Marketing Mix

1. Don Bosco College (CO-ED)
Department of
Management Studies
MarketingManagement

2. A marketing mix consists of a combination of
factors that a business can control in order to influence
consumers to purchase its products. By strategically
manipulating these factors and continuously optimizing
them, businesses can better serve their customers; in
turn, boosting their bottom lines.
INTRODUCTION:

3. price
product
place
process
promotion people
Package
Marketing mix
7 p’s

5. Products mean goods-and-services combination
the company offers to the target market. Thus, a
Ford Escape consists of nuts and bolts, spark
plugs, pistons, headlights, and thousands of
other parts. Ford offers several Escape models
and dozens of optional features. The car comes
fully serviced and with a comprehensive
warranty that is as much a part of the product as
the tailpipe.
Product

7. Price
Price is the amount of money customers must
pay to obtain the product. Ford calculates
suggested retail prices that its dealers might
charge for each Escape. But Ford dealers rarely
charge the full sticker price. Instead, they
negotiate the price with each customer, offering
discounts, trade-in allowances, and credit terms.

9. Promotion
It means activities that communicate the
Merits of the product and persuade target
customers to buy it. Ford spends more than
$1.5 billion each year on U.S. advertising to
tell consumers about the company and its
Many products.

11. Place
It includes company activities that make the
product available to target consumers. Ford
partners with a large body of independently
owned dealerships that sell the company’s
many different models.

13. People, in the marketing mix, refers
to anyone directly or indirectly
involved in the business side of the
enterprise. That means anyone involved
in selling a product or service, designing
it, marketing, managing teams,
representing customers, recruiting and
training.
People

15. Process
Process refers to the processes
involved in delivering your
products and services to the
customer. It is also about being
'easy to do business

16. PACKAGE

17. Package
We know about the four very important P's
of a marketing mix, namely Product, price,
Place and Promotion. But did you know that
many consider another P that is equally
important- Packaging. That's right, packaging
of a product is a very important factor in
marketing. Let us see why.

18. CONCLUTION :
With that being said, the marketing
mix of price, product, place, and
promotion, remain relevant and vital in any
marketing campaign. Determining the 4P's
and how they all interact is important in
identifying the key factors of marketing a
particular product or service.

19. THANK YOU…
MOHAMMED ZONETH.A
ROLL ON:B20543