stratgetic management case study

1. TRANZUM
Their Strategies for Success
Presenters: Presented to:
Hallar Memon Sir Col. Raza Kamal
Summan Saqlain
M.Gohar Iqbal

2. STRATEGIES
Expansion strategies were applied by TRANZUM
 Market Penetration.
 Product Development.
 Market Development.
 Diversification.
 Forward Integration.

3. MARKET PENETRATION
 Entered in the monopoly era of Pakistan Post.
 Compete wisely against their competitor by
• Quality assurance
• Cost effectiveness
• Innovative product line
• Speed .
 Getting attention and clientele of people hopeless from Pak.Post
and business sector..

4. PRODUCT DEVELOPMENT
 Introduced a vast range of products with time interval
• TCS
• INTIANA
• AVIATION
• OCTARA
• VISATRONIX
• SENTIMENTS EXPRESS
• MMS

5. MARKET DEVELOPMENT
 Enter Global Market with all their power (products)
 Entered in UAE; targeted potential customers of KARAMA and
Dubai, Gulf states and Saudi Arabia.
 Entered at UK,USA and Canada
 60% of market share in Pakistan
 7% in foreign.

6. DIVERSIFICATION
 Introduced INTIANA traveling service, which contains and
organizes individual and group based travel tours. Hajj and leisure
travels inland or cruises.
• Facilitating business and pleasure travels.
 Introduced OCTARA, a training , seminars and workshop
oriented services.

7. FORWARD INTEGRATION
 Through managing their own supplying services by acquiring their
own aircrafts both for travel and supply chain services.