Bumpeez algemene presentatie launch_nl+fr

The new d
Pla ygroun
craze!

Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793
© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.

GLOW Promotions - GLOW Creative - GLOW Licensing WWW.GLOWEUROPE.COM

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Bumpeez® are the
coolest new toy
around!
What are Bumpeez ? ®

Each Bumpee consists of two parts: a chip and a
removable silicon ring. When placed together, they form
the best bouncers!

Chips
There are 100 chips to collect. Every chip has a character
of its own, some are cute and lovable, while others are
funny, tough or scary. The character’s name and game
value can be found on each chip.

Rings
The silicon rings come in dierent shapes and colours.
There are 10 dierent ring shapes available, some of
which are more dicult to play with than others.



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colours & shapes

swirls

Golden
One!

silver foil
chip



A

SKU flowpack

Over
2
million
ﬂowpacks
sold
in
the
UK!



A

SKU starterpack

Each
contains
1
packet
of

Bumpeez
and
a
collector
bag.



A

SKU album
Each
contains
1
packet
of

Bumpeez
and
an
album
to

store
the
Bumpeez
chips.



A

SKU tin box
Glow in the Dark

Each
contains
5
or
10

exclusive
Glow
in
the

Dark
Bumpeez
chips

and
rings.



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Golden Bumpee

Prizes to win:
1 out of 25 Bumpeez® iPad, iPod touch,
packs contains a Nintendo DS 3D and the full set of 100
“GOLDEN Bumpee” Bumpeez.
and a unique win code. First prize winners also wins
Bumpeez® for the entire school!



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POS materials

DemoWall
_V4.indd
1

erved
ts res
All righ
eez ® | Mo rope B.V. |
nskey ™
w Eu
1 Glo
© 201
Bump
14-07-11
16:40



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UK lau
Launch UK 24 Au nch:
gust 2
011
Launch of Bumpeez®
Sold in
was supported
28,000 over
by massive outlet
marketing campaign s.

TV Commercial 600 GRPs at the main kids’ channels
Citv, Disney XD, Cartoon Network and Nickelodeon
Website www.bumpeez.com with:
Gaming
Downloads
Design your own Bumpeez®
Online marketing campaign using main kids portals
Online video seeding showing Bumpeez® tips & tricks
at YouTube and other social media (e.g. Facebook)
PR campaign by renowned PR agency
Sampling promotion of Bumpeez®
promotion packs with British newspaper
and magazines



A

TV commercial



A

Online campaign



A

Print campaign

ers
Answ n
o
are
p38!

y,
are a to cks of
Bumpeez trading card ecial pa irl
and a o Some sp lver, Sw
a game me in tw ntain Si y
They co rd mpeez co Bumpeez. Ever it
all in on
e! and a ha Bu
den
outside and Gol a code
on
rubbery hich can be pee has might
parts, a inside w Gol den Bum a prize - you
chip on
the ped with n win
and swap e! Cool! which ca endo 3D
S or an
removed you lik t a Nint for
er chip you even ge eye out
whichev value, so so, keep an all: Omar,
ip has a ith your iPad! Al of them
Each ch them w e rarest If you ge
t
e th !
can trad thing is
, 0 points e
The best worth 10 u’ll be king of th
mates! em to him yo
100 of th ound!
there’s ct! playgr
colle
SPIN!

can play
es you
25 gam n pick yo
ur
e over
There ar peez, so you ca own!
m ake up your
with Bu u can m wn, roll
or yo upside do want!
favo urite - p them
them, fli ver you
Bounce do whate
ound -
them ar
!
TAKE 5
ur
Throw yo the wall
against
Bumpeez them again!

£. 9
19
h
and catc the
target on peez
Draw a Bum
lob your ins!
nd, and llseye w
grou
into it!
Closest
to bu
r GOAL!
spin thei
See who can
est!
the long
Bumpee
goal with
Make a front of
a
peez in l
the wal
two Bum ce another off al!
l. Boun in the go
DARTS!
wal e
and scor
and try



A

Press coverage



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This
eclar es, aw them. tain
Toys “ R” U s d minu te we s We are cer
the m the in the UK.
loved ext craze ez!"
"We the n for Bumpe
will be ill g o mad
tha t kids w
Results 2011:
ber
Septem
Number 1 selling collectable Stuart Gran
9 at Amazon.co.uk within one “I love th
t , Buying Dir
ector of Th
e Entertain
week after launch. e concep
t, very co er:
added va llectable
lue of a g with the
ber understan reat gam
Septem ding of th e. With Cl
partnered e collecta ick’s
20 2nd highest £RSV earning
collectable in the UK consume
with glow
r demand
’s experti
ble marke
se in crea
t,
ingredien , this has ting
ts to be a all the rig
the kids t massive h ht
ber it. Now its
Septem o decide!
Bumpeez is now the biggest ” over to
22 selling collectable

ber
Decem Top 3 Christmas stocking filler
24 Hamley’s says: nded!”
groun d craze has la
“The next play



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Results and facts UK

We sold over 2 million ﬂowpacks
within 6 months time in the UK.
Series 2 to launch in the UK in
2013.



A

Launch BeNeLux
September
1
2013:

Exclusive
sales
at
Intertoys,
Bart

Smit,
Blokker,
Marskramer
and

Toys
2
Play
(Blokker
Group)
MarkeEng
&
PR:

PR
campaign
started
as
of
July
free
press,
interviews
and

adverEsing.

Free
ﬂowpack
with
Nickelodeon
Magazine
September
issue

in
NL
and
Belgium.

Pizza
Hut
Belgium
will
do
a
compeEEon
for
the
best

coloured
drawing
and
all
placemats
will
be
showing

Bumpeez.

TV
Campaign:
630
GRP’s
from
September
1st
unEl
end
of

year
at
all
NL
kids
channels.

Online
Campaign:
starEng
September
1st
at
all
kids

plaYorms.

Bumpeez
Hyves
(NL
facebook)



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Launch France
August
24
2013:

Sales
at
majority
of
kiosks,
at
all

toy
stores
and
in
supermarket

chains.
MarkeEng
&
PR:

PR
campaign
started
as
of
July
2012
free
press,
interviews

and
adverEsing.

Free
ﬂowpack
with
Le
Journal
de
Mickey
and
Picsou

Magazine
September
issues.

3
weeks
of
Abri
campaign
(outdoor
posters
60*80)
as
of

September
10th
in
the
whole
country.

TV
Campaign:
650
GRP’s
from
August
24th
to
September

23rd
at
TF1,
Disney,
Disney
XD,
Cartoon
Network,

Boomerang
and
Gulli.

Special
in
store
displays,
demonstraEons
and
retailer

catalog
at
Toys
R
Us
and
at
several
other
retail
chains
(E.

Leclerc,
Auchan,
Carrefour,
U,
King
Jouet
etc).

Facebook.


A

Interested?
Please
contact
us:
Glow
Europe

Brand
Manager
Bumpeez:
Chris
Clover
E-‐mail:
chris.clover@gloweurope.com
Phone:
+447825108669



A

Bumpeez algemene presentatie launch_nl+fr

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