A detailed market research on the Personal Development Mobile App Market.

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TABLE OF CONTENTS
INTRODUCTION .................................................................................................................................4
INSTRUMENT INSIGHTS........................................................................................................................................5
FOCUS AREA INSIGHTS ........................................................................................................................................5
REGIONAL INSIGHTS............................................................................................................................................6
KEY COMPANIES.................................................................................................................................................6
AREAS OF PERSONAL DEVELOPMENT ..........................................................................................................7
MENTAL ...........................................................................................................................................................7
SOCIAL..............................................................................................................................................................7
SPIRITUAL .........................................................................................................................................................7
PHYSICAL ..........................................................................................................................................................7
EMOTIONAL ......................................................................................................................................................7
OVERALL STATE OF MOBILE APP INDUSTRY 2020................................................................................8
MARKET OVERVIEW ...............................................................................................................................8
THE TOP 500 APPS WILL CROSS 100 MILLION AVERAGE MAU IN 2022....................................................................8
TIME SPENT IN MOBILE APPS WILL CONTINUE TO CLIMB IN 2022 .............................................................................9
SPORTS AND FINANCE LED CATEGORY GROWTH IN 2021 .......................................................................................10
GLOBAL CONSUMER SPENDING TO REACH $160 BILLION IN 2022...........................................................................11
MARKET FORECAST: REGIONS & COUNTRIES ..............................................................................................12
SPENDING WILL CLIMB AT LEAST 18 PERCENT IN EACH REGION...............................................................................12
THE UNITED STATES WILL CONTINUE TO LEAD CONSUMER SPENDING......................................................................13
THE ESTABLISHED TOP MARKETS WILL ALSO SEE THE MOST GROWTH .....................................................................14
MANY MARKETS WILL RETAIN GAINS SEEN AT THE START OF COVID-19 .................................................................15
INSTALL GROWTH WILL BE DRIVEN BY APAC MARKETS IN 2022.............................................................................16
MARKET FORECAST: CATEGORIES.............................................................................................................17
SUBSCRIPTIONS DRIVING RAPID REVENUE GROWTH FOR NON-GAMES.....................................................................17
EXPECT SIGNIFICANT REVENUE GROWTH ACROSS TOP CATEGORIES .........................................................................18
PRODUCTIVITY AND BOOKS TO EXCEED 40 PERCENT GROWTH IN 2022....................................................................19
TOP CATEGORIES TO SEE SINGLE-DIGIT DOWNLOAD GROWTH ................................................................................20
FIVE CATEGORIES PROJECTED TO GAIN AT LEAST 500K INSTALLS IN 2022.................................................................21
MARKET ANALYSIS...........................................................................................................................22
SPOILED FOR CHOICE ........................................................................................................................................23
EXPECTATIONS.................................................................................................................................................23
MEASURING UP...............................................................................................................................................23
SELF-IMPROVEMENT APPS ...............................................................................................................25

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SELF IMPROVEMENT APPS......................................................................................................................26
SMARTER TIME ................................................................................................................................................26
DAY ONE ........................................................................................................................................................26
MAKE ME BETTER.............................................................................................................................................26
MY AFFIRMATIONS...........................................................................................................................................27
HAPPIER .........................................................................................................................................................27
REMENTE........................................................................................................................................................27
YOUPER ..........................................................................................................................................................27
MYFITNESSPAL................................................................................................................................................28
HEADSPACE.....................................................................................................................................................28
SIMPLEHABIT...................................................................................................................................................28
DAILY WATER TRACKER.....................................................................................................................................28
HABIT TRACKING APPS..........................................................................................................................29
CRITERIA FOR THE BEST HABIT TRACKING APP.......................................................................................................29
ISRAEL APP MARKET | GOOGLE PLAY .......................................................................................................31
PRODUCTIVITY CATEGORY..................................................................................................................................31
EDUCATION CATEGORY......................................................................................................................................31
FINANCE CATEGORY ..........................................................................................................................................32
HEALTH AND FITNESS CATEGORY .........................................................................................................................32
LIFESTYLE CATEGORY.........................................................................................................................................33
MEDICAL CATEGORY .........................................................................................................................................33
PARENTING CATEGORY ......................................................................................................................................34
ISRAEL APP MARKET | IOS.....................................................................................................................35
PRODUCTIVITY CATEGORY..................................................................................................................................35
EDUCATION CATEGORY......................................................................................................................................35
FINANCE CATEGORY ..........................................................................................................................................36
HEALTH AND FITNESS CATEGORY .........................................................................................................................36
LIFESTYLE CATEGORY.........................................................................................................................................37
MEDICAL CATEGORY .........................................................................................................................................37
DIGITAL FITNESS & WELL-BEING APPS IN ISRAEL ...............................................................................38
REVENUE BY SEGMENT................................................................................................................................38
REVENUE CHANGE BY SEGMENT .................................................................................................................38
AVERAGE REVENUE PER USER BY SEGMENT................................................................................................39
USERS BY SEGMENT .....................................................................................................................................39
PENETRATION RATE BY SEGMENT ...............................................................................................................40
SWOT ANALYSIS...............................................................................................................................41
OPPORTUNITIES...................................................................................................................................41
THREATS............................................................................................................................................41
COMPETITORS .................................................................................................................................42

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HABITICA ...........................................................................................................................................42
PRICING..........................................................................................................................................................44
APP ANALYSIS..................................................................................................................................................45
USAGE RANK...................................................................................................................................................45
AUDIENCE INTERESTS........................................................................................................................................46
TRAFFIC SOURCES.............................................................................................................................................46
STICKK ..............................................................................................................................................47
PRICING..........................................................................................................................................................50
APP ANALYSIS..................................................................................................................................................51
TRAFFIC SOURCES.............................................................................................................................................52
PRODUCTIVE.......................................................................................................................................53
PRICING..........................................................................................................................................................55
APP ANALYSIS .................................................................................................................................................56
USAGE RANK...................................................................................................................................................56
TRAFFIC SOURCES.............................................................................................................................................57
COACH.ME .........................................................................................................................................58
PRICING..........................................................................................................................................................58
APP ANALYSIS..................................................................................................................................................59
USAGE RANK...................................................................................................................................................59
TRAFFIC SOURCES.............................................................................................................................................60
DONE................................................................................................................................................61
TODAY ..............................................................................................................................................62
PRICING..........................................................................................................................................................62

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INTRODUCTION
The global personal development market size was valued at USD 41.81 billion in 2021 and is
anticipated to expand at a compound annual growth rate (CAGR) of 5.5% from 2022 to 2030. The
growing emphasis on acquiring new skills, such as social skills and decision-making skills, for self-
improvement, personal development, and gaining self-recognition is a major factor expected to
drive the market growth over the forecast period. Moreover, employees often look to match
their domain skills with the standards set by their employers, which bodes well for market
growth.
Several companies offer personal development courses via online and offline channels. However,
the demand for technology-driven platforms is gaining traction as individuals can access
programs irrespective of their location. As such, key market players are striking strategic
collaborations to serve larger geographies and reach potential customers across the globe. For
instance, in June 2019, Franklin Covey Co. partnered with Liz Wiseman, a leadership researcher,
and executive advisor, to design and develop a powerful and premier leadership development
solution based on Wiseman’s Multipliers books.
The work-from-home policy implemented by various organizations in the wake of the COVID-19
outbreak has unfolded opportunities for individuals to hone their skills without hampering their
work schedules. This has resulted in the introduction of numerous digital platforms and virtual
events for personal development. For instance, Skillpath, a professional training & coaching
leader based in the U.S., broadened its virtual training module for professionals with interactive
features to help them uphold business endurance during the pandemic.
The market is gaining traction in line with continued globalization. Incumbents are switching to
virtual platforms to conduct live chats, workshops, and webinars. Advances in technologies such
as artificial intelligence, virtual reality, and augmented reality are also driving the popularity of
online self-development programs. However, concerns over data security, privacy protection,
and copyright infringement are growing, and the market is becoming heavily regulated as a
result. For instance, in the U.S., the Department of Education has taken distance and online
learning courses within its jurisdiction.
Key market players are offering customized solutions as part of their efforts to gain a competitive
edge. However, busy schedules hold back individuals from analyzing their personal strengths,
weaknesses, habits, personalities, and values, which is turning out to be a major challenge for
the market. The looming lack of awareness about the availability of a myriad of personal

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development programs among individuals despite their keen interest and curiosity for self-
improvement is also expected to restrain the market growth over the forecast period.
INSTRUMENT INSIGHTS
The personal coaching/training segment accounted for the largest share of over 38% in 2021 and
is expected to continue dominating the market over the forecast period. Personal training
increases the level of interaction between trainers and individuals, which makes it a preferred
coaching choice. The e-platforms segment is anticipated to witness substantial growth from 2022
to 2030, which can be attributed to the growing preference for mobile application-based e-
platforms for personal development courses due to the convenience associated with them in
terms of time and location.
The books segment is expected to grow at the highest CAGR of over 7% from 2022 to 2030. The
segment growth can be attributed to the continued advances in technology and the subsequent
introduction of surround sound and 3D audio in audiobooks, which enhances the audio
experience for listeners. Moreover, workshops & seminars allow individuals to connect with
professionals and build professional relations. As such, educational institutions are putting
emphasis on organizing virtual workshops & seminars, thus driving the market growth for
personal development.
FOCUS AREA INSIGHTS
The skillset enhancement segment accounted for the largest market share of over 32% in 2021
and is projected to dominate the market over the forecast period. Corporates are opting for self-
improvement programs to enhance the capabilities of their sales and customer service on various
fronts, including presentation, communication, technology, and productivity. The physical health
segment also accounted for a significant revenue share in 2021 as a result of the continued launch
of fitness centers and mobile apps along with the growing consciousness about physical
wellbeing among individuals.
The self-awareness segment is anticipated to grow at the highest CAGR of 6.9% from 2022 to
2030. The segment growth can be attributed to the growing emphasis among individuals on self-
awareness programs to enhance their decision-making capabilities and lead a better life.
Businesses adopt self-awareness programs to enhance their communication skills, productivity,
and engagement to improve their overall performance.
The mental health segment is expected to witness substantial growth over the forecast period in
line with the rising awareness among individuals about their mental wellbeing. The motivation &

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inspiration segment is poised for persistent growth from 2022 to 2030. Individuals perform to
the best of their abilities when they are motivated and inspired. These programs also aid in
transforming individuals’ perceptions of their own abilities.
REGIONAL INSIGHTS
North America accounted for the largest revenue share of over 36% in 2021 and is expected to
continue dominating the personal development market from 2022 to 2030. The adoption of
digitally advanced platforms for self-improvement practices has been significant in North
America. The early adoption and growing demand for e-books and audiobooks also bode well for
the growth of the regional market.
South America and Middle East & Africa are also poised for significant growth over the forecast
period due to increased participation in personal development programs that emphasize
communication skills. The rising need among employees to meet their companies’ expectations
and improve their domain skills is expected to play a decisive role in driving the growth of the
overall market during the forecast period.
Asia Pacific is anticipated to grow at the highest CAGR of approximately 7% over the forecast
period. The growth of the regional market can be attributed to the growing preference among
individuals for mobile application-based e-platforms for enhancing professional capabilities and
ensuring sound career opportunities. The continued launch of a myriad of fitness applications is
expected to propel the growth of the regional market.
Europe accounted for a substantial revenue share in 2021 owing to an increasing focus of
individuals on mental wellbeing. The growing demand for physical fitness programs along with
the rapid adoption of fitness routines is expected to drive the growth of the regional market.
KEY COMPANIES
The market can be described as a fragmented market characterized by the presence of several
market players across various regional markets. Key market players are focusing on adopting
advanced technologies to offer differentiated, high-quality services to individuals. Many
companies are also focusing on mergers & acquisitions to gain a competitive edge in the market
and increase their reach.
For instance, in January 2021, wellness company WW International, Inc. partnered with The
Vitamin Shoppe, a retail channel for nutritional goods, to encourage healthy living standards and
support people throughout their wellness journey. The partnership can be considered

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strategically productive in the wake of the COVID-19 outbreak, which is prompting individuals to
focus on wellness, enhance their way of living, reconsider their professional habits, and
subsequently lead a happy and healthy life.
Key market players are investing in research & development to incorporate innovative
technologies and design training programs with distinguished features. Customization enables
companies to attract more customers. Leading players are also focusing on expanding their
geographical footprint. For instance, in September 2019, ed-tech platform provider Udemy, Inc.
introduced its service offerings for businesses and corporates in India. The programs for
businesses cover IT, data science, software, management, sales, design & development, and
personal development, among others
Areas of Personal Development
The categories are mental, social, spiritual, emotional, and physical. Today we are going over
each of these categories. Stick around to learn how to add personal development into your life,
no matter how busy your day is.
MENTAL
The first of the five areas of personal development is all about growing your mind. You can
partake in many mental personal development activities.
SOCIAL
This category is all about improving your communication.
SPIRITUAL
Spiritual personal development can mean something different for each person. The best way
that I know how to describe it is anything that brings you peace and helps you connect to your
true self.
PHYSICAL
Physical personal development is about a lot more than exercise. You’ll also want to consider
eating and sleeping habits, to name a few, to get the full picture of this category. Some activity
examples include working out, getting 7-9 hours of sleep each night, meal prepping, and going
to regular checkups at your doctor’s office.
EMOTIONAL
Some examples of what you can do here are journaling, tracking your mood, talking to a friend,
or even a counselor.

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OVERALL STATE OF MOBILE APP INDUSTRY 2020
Market Overview
THE TOP 500 APPS WILL CROSS 100 MILLION AVERAGE MAU IN 2022
Average active users will climb steadily into 2022, with the average monthly active users among
the top 500 apps surpassing 100 million. Average weekly active users will surpass 50 million in
2022, and daily active users will reach 26 million.

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TIME SPENT IN MOBILE APPS WILL CONTINUE TO CLIMB IN 2022
Users spent a total of 53 million years in the top 500 apps in Q3 2021. We project that this will
reach more than 66 million years by Q4 2022, up 17 percent.

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SPORTS AND FINANCE LED CATEGORY GROWTH IN 2021
Top categories by consumer spending growth included Sports, Finance, and Books. Productivity
and Business also continued to see gains from the pandemic. Finance and Sports were also among
the top five categories by download growth.

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GLOBAL CONSUMER SPENDING TO REACH $160 BILLION IN 2022
Consumer spending will surpass $160 billion in 2022, an increase of 21 percent year-over-year.
This growth is expected to slightly exceed the 20 percent year-overyear growth in 2021

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Market Forecast: Regions & Countries
SPENDING WILL CLIMB AT LEAST 18 PERCENT IN EACH REGION
Each region will see consumer spending climb by at least 18 percent year-overyear in 2022.
Europe is projected to experience highest growth rate among the top three regions.

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THE UNITED STATES WILL CONTINUE TO LEAD CONSUMER SPENDING
The United States will continue to be the leading market for mobile consumer spending,
approaching $50 billion in the full year 2022. Other top markets will also see strong growth,
including the United Kingdom (28 percent year-over-year) and Germany (24 percent).

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THE ESTABLISHED TOP MARKETS WILL ALSO SEE THE MOST GROWTH
The top five markets are also forecast for the highest raw revenue growth in 2022. U.S. consumer
spending is projected to climb by more than $8 billion in 2022, more than the revenue growth in
Japan and China combined.

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MANY MARKETS WILL RETAIN GAINS SEEN AT THE START OF COVID-19
Downloads have begun to stabilize after the shift seen at the start of the COVID-19 pandemic.
India continues its dominance as the top market for app adoption.

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INSTALL GROWTH WILL BE DRIVEN BY APAC MARKETS IN 2022
Each of the top five countries by projected download growth are in Asia, led by India and
Indonesia. Pakistan’s installs will climb by nearly 900 million in 2022, only exceeded by India’s
download growth of 1.5 billion.

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Market Forecast: Categories
SUBSCRIPTIONS DRIVING RAPID REVENUE GROWTH FOR NON-GAMES
Non-game revenue is projected to grow at more than double the pace of that for games, with
subscriptions continuing to drive rapid growth for categories including Entertainment, Social
Networking, and Health & Fitness. For downloads, both games and non-games will see stronger
growth return after installs plateaued following the spike in 2020 from COVID-19.

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EXPECT SIGNIFICANT REVENUE GROWTH ACROSS TOP CATEGORIES
Sensor Tower’s forecasts show worldwide revenue climbing by at least 30 percent year-over-year
in 2022 for all of the top non-game categories.

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PRODUCTIVITY AND BOOKS TO EXCEED 40 PERCENT GROWTH IN 2022
Productivity and Books are projected for the highest growth among the top 10 categories at 43
percent. Each of the top five non-games categories are expected to have consumer spending
climb by more than $1 billion year-over-year in 2022.

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TOP CATEGORIES TO SEE SINGLE-DIGIT DOWNLOAD GROWTH
Expect modest download growth for the top categories as trends return to normal following the
adjustment to life during the pandemic.

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FIVE CATEGORIES PROJECTED TO GAIN AT LEAST 500K INSTALLS IN 2022
Several categories saw downloads fall year-over-year in 2021, especially those that had the
biggest boost during the pandemic including Business, Education, and Productivity. Expect
positive download growth for the top categories in 2022.

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MARKET ANALYSIS
People who spend money on self-guided personal growth and development
programs/workshops/experiences are likely to be female. Their preferred social media platforms
are likely to be YouTube, Facebook, and Instagram.
According to a Marketdata report on the self-improvement market, Baby Boomers were initially
the main consumers in the personal growth/self-improvement market. However, while Boomers
are still an important group, Millennials are now driving the market due to their growing number.
The report states that 94% of Millennials made "personal improvement commitments," and
reported they would be willing to spend up to $300 monthly self-improvement, twice as much as
Boomers. This compared to 84% and 81% of Baby Boomers and Gen X, respectively.
Every generation has unique features as determined by technology, social norms, and the era we
live in. Millennials are the first of their kind, they have been at the center of culture and market
research for years and are currently the largest section of the labor market.
Millennials are often great at communicating, good team-workers, and imbued with self-
confidence. Of course, that might be because so many of them are obsessed with self-
improvement… which begs the question — why?
One thing that sets Millennials apart from other generations is that due to media, globalization,
social media, as well as the fact that western culture is more widespread, they’re more similar to
each other. You would have seen bigger differences in other generations in other countries
because they didn’t have the same level of connectivity as we do now.
Self-improvement, the conscious development of qualities, skills, and attributes, has become an
important marker in the lives of Millennials. You can improve in any direction you want, but a lot
of people focus on professional improvement, moral, physical, mental, and even aesthetic
improvement. There’s also another path of self-improvement which revolves around developing
personal skills and other roles.
So, let’s take a deeper look at why so many Millennials are obsessed with self-improvement:

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SPOILED FOR CHOICE
The possibilities are endless which might sort of, kind of be the problem. The majority of
Millennials in the United States have their bases covered when it comes to basic needs. Now
there’s the luxury of endless choices in terms of media, education, consumer goods, lifestyles,
and even romantic partners.
These options offer Millennials the opportunity to not only find their purpose but to pursue it in
any number of ways. You might have noticed certain key phrases that have blown up over the
last two decades: find your purpose, follow your passion, be your best self, live your best life.
That’s a lot of pressure, which brings me to the next point.
EXPECTATIONS
Nothing is heavier than the weight of your own expectations. One thing the majority of
Millennials are (or at least were once) is idealistic. Expectations become fact in a way that no
other generation’s expectations have.
Sadly, that isn’t a fact, the world isn’t easy, and careers are a bummer! Millennials are acutely
aware of the fact that they’re behind previous generations and that’s why they chase self-
improvement so hard.
Millennials are overly critical of themselves and are more likely to see themselves as less than
their peers versus how other generations view themselves compared to their peers. So, combine
those expectations with self-criticism and you have a recipe for an obsession with self-
improvement.
MEASURING UP
According to the Wall Street Journal, Millennials are the most educated generation, but with the
rising cost of education and student debt along with poor job prospects, they’re often left in
limbo. This goes back to what I mentioned earlier about the steady stream of articles about
Millennials being blamed for everything from killing cruises and dinner dates to murdering
department stores and chain restaurants.
Authors have described Millennials as desperate for compliments in order to maintain motivation
and that doesn’t sit right. So, they feel compelled to disprove that stereotype, even if they don’t
realize that’s what they’re doing.

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Millennials have become the butt of jokes for older generations and are even getting it from the
younger generation. With the vast majority of Millennials on at least one social network, what
they see is everyone’s success.
Everyone is crafting their feed to show off the most flattering photos, to highlight the best bits of
their lives, and the more they look at these images the more they internalize that and feel the
need to have that too. It leaves them feeling jealous. It makes them feel inadequate. As a result,
they feel motivated to be and do better, whether that’s for better or worse.
The entire industry is built around seizing on people’s insecurities and using them to take
advantage. Millennials watched their parents pursue a variety of self-improvement paths and
they’re emulating that, but with more intensity.
Self-improvement should be a conscious decision you make, it should be something you plan,
you should have a clear goal in mind, and it should be something you want to do for yourself. It
shouldn’t feel like torture or be about you beating yourself up constantly. That’s not self-
improvement.

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SELF-IMPROVEMENT APPS

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Self Improvement Apps
SMARTER TIME
Is the work of running your own business becoming a bit too much to handle alone? You may not
be able to afford a flesh and blood assistant. But thanks to technology, that may not be a problem
anymore. The Smarter Time app acts as your personal assistant using artificial intelligence to
measure, analyze and improve your time use and habits. It’s designed to learn your habits
automatically from your location data and its sensors, as well as from your input. The powerful
analytics give you a precise breakdown of your time use, divided into customizable categories.
Getting your own personal assistant has never been as affordable. The Smarter Time app is
available on Android for free, though certain features are only unlocked via in-app purchases.
DAY ONE
Lots of activities can help with that entrepreneurial journey. Count keeping a journal of your
progress among them. The Day One app is a journaling tool that lets you keep a daily diary,
gratitude journal and workout log all in one easy-to-use place using powerful text formatting with
markdown. You can also keep image and sound files, and save inspirational quotes to refer to
whenever you need a little motivation.
Day One is available on Android but is heavily marketed towards iOS, where you can use the app
on an iPhone, iPad and Apple Watch.
MAKE ME BETTER
You may have heard that entrepreneurs require a certain temperament. Make Me Better is an
app that provides a steady stream of personality development articles, self help tips, productivity
ideas, motivational quotes and life hacks to help you improve and enhance your personality. The
articles are short and summarized, making them easy to remember and put into practice in your
daily life.
One important improvement may be in the field of communications. So much business is
determined by your ability to get your ideas across to others and the relationships you establish
with them. The Make Me Better personality development app can be extremely useful for
ambitious entrepreneurs. And it’s available on either iOS or Android.

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MY AFFIRMATIONS
The My Affirmations app helps you change the way you look at life by feeding you constant
reminders of the values you want to instill in your mind. It can really help entrepreneurs stay
focused on their goals and keep pushing forward with their careers by reminding them of what
they really want out of life.
You can make different types of affirmations from a variety of categories appear, showing up as
notifications at the time you specify. Download for free on Android, though there are adverts and
in-app purchases.
HAPPIER
The Happier app treats happiness as a skill you can learn with practice. It has the aim of helping
you not only enjoy everyday moments but also handle the difficult times with resilience, a very
useful skill for business owners! Use self care apps like Happier to develop a more positive
outlook, practice mindfulness and gratitude with a community of people who share the same
common goal.
Happier is a free app and available through iTunes and for Android.
REMENTE
The greatest challenge facing most entrepreneurs is to figure out their direction — and stick with
it. The purpose of the powerful Remente app is to help you understand exactly what in life you
should be focusing on. The app lets you set goals and offers lessons in how to feel good, overcome
bad habits, be productive and stay motivated. Use it to keep track of your mood and develop a
deeper understanding of yourself and your emotions.
There is also a special Remente Business app that aims to improve company performance,
engagement and results, while providing employees with the tools and insights to influence their
productivity and well being. Available on both iOS, Android, and multiple browsers.
YOUPER
So if anxiety and depression are hindering your success, then the Youper self-care app could be
exactly what you need. It works like an AI therapist in your pocket that will evaluate your mood
every day with some relevant questions, then prescribe the right course of action to overcome
your negative state of mind.

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So how much will all of this cost you? As a matter of fact, it costs nothing at all. Available for free
on either iOS or Android, the Youper self care app can becalm your mind and protect your
emotional health.
MYFITNESSPAL
If you want to eat healthier, you must first understand what you’re currently consuming.
MyFitnessPal tracks daily meals and snacks to help you reach your goals. You can record exercise
activities, track daily/monthly progress, see a breakdown of the day’s nutrition, and set
measurable goals.
HEADSPACE
According to the app, “headspace is a gym membership for your mind.” In reality, it offers guided
meditations that last ten minutes; perfect for busy parents. The app is lauded for helping reduce
stress and anxiety while improving creativity and focus—all benefits of meditation. After
completing Take10, the beginner’s course, you can upgrade to a paid plan.
SIMPLEHABIT
SimpleHabit, the self-proclaimed meditation app for busy people, offers free, five-minute
exercises that are easy to squeeze into tight schedules. Designed by meditation experts, the app
contains a range of meditation and mindfulness resources. Users can select from a variety of
situations, moods, and times of day for customized guided meditations.
DAILY WATER TRACKER
Stronger immune systems, better sleep, more oxygen pumping through the body: the benefits of
being well hydrated go on and on. But there’s no denying that it’s easy to let drinking water fall
by the wayside of a busy schedule. This app will help you remember to stay hydrated and make
it easier to reap all those amazing benefits.

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Habit Tracking Apps
Habit Tracking App helps to create and maintain good habits, allows to achieve long-term goals.
Detailed graphs and statistics show how your habits improved over time. The Habit Tracking App
Market growing rapidly at impressive CAGR by the forecast year 2018-2025
According to the research report, the growing market is likely to boost the global market
substantially over the forthcoming years. Apart from this, the increasing number of driving is
projected to add to the growth of this market significantly in the near future.
The high commitment of the Habit Tracking App Market to maintain their health care data could
be projected to boost the growth of this market in the coming years. This is one of the important
factors that positively influence the growth of the market in the near future. Technological
advance is another factor that helps the education sector to provide the necessary information
to their students to study. Persistently, there has been observed a development of new entity
endorsements by the administrators. Along with the exceeding positive pattern, the industry has
also demonstrated hidden challenges in the business-related decisions for developing new
products and trading them in the international markets.
CRITERIA FOR THE BEST HABIT TRACKING APP
• Overall Design & Ease of Use — A good habit tracking app is well-designed, making it
easy to add habits and track them regularly.
• Reports & Statistics — The habit tracking app you decide to use should give you easy-
to-understand information in the form of stats, graphs, and charts that make it easy
track your progress.
• Scheduling & Reminders — When you’re trying to create new habits, you might need
a little help getting started. If the habit tracking app you decide to use allows you to
schedule the habits you want to establish and set reminders, it makes it easier to follow
through.
• Shortcuts Support & Automation — Forgetting to record a habit when you’ve
actually completed it can be frustrating, causing your streak to be reset and
undermining your motivation. A good habit tracking app allows you to automate this
process using Shortcuts.
• Update Schedule — The habit tracking app you use should have a track record of
being well-supported to minimize the risk of it suddenly disappearing, forcing you to
figure out a new tool (and possibly losing all your data).

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• Sync — There’s no shortage of habit tracking apps available for your smartphone, but
you should consider how your data will be synced if you want to track your habits from
the web or your Mac.
• Cost — What’s a few bucks when compared to the positive impact the right habits in
your life will make? But with so many options available, you can afford to be a little
picky when it comes to price.

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Israel App Market | Google Play
PRODUCTIVITY CATEGORY
EDUCATION CATEGORY

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FINANCE CATEGORY
HEALTH AND FITNESS CATEGORY

34. 33
LIFESTYLE CATEGORY
MEDICAL CATEGORY

35. 34
PARENTING CATEGORY

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Israel App Market | IOS
PRODUCTIVITY CATEGORY
EDUCATION CATEGORY

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FINANCE CATEGORY
HEALTH AND FITNESS CATEGORY

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LIFESTYLE CATEGORY
MEDICAL CATEGORY

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DIGITAL FITNESS & WELL-BEING APPS IN ISRAEL
REVENUE BY SEGMENT
REVENUE CHANGE BY SEGMENT

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AVERAGE REVENUE PER USER BY SEGMENT
USERS BY SEGMENT

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PENETRATION RATE BY SEGMENT

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SWOT ANALYSIS
Strengths and weaknesses are analyzed internally in the company
Opportunities
• The Market compound annual growth rate (CAGR) of 5.1% from 2020 to 2027
• The increased demand for personal development Apps worldwide
• The increased penetration rate of technology and mobile users worldwide
• New target markets: the app has the opportunity to expand into new regions, especially as
the internet becomes available to previously inaccessible areas. The company will need to
keep an eye on these regions and then advertise to new potential users immediately.
• Deliver on new trends. The app needs to keep up with new technological developments.
Everyday current technology is used, turned redundant, then tossed away for the newest
iteration. As an app, it can’t afford to fall behind on trends. The company should remain
aware of what customers want.
Threats
• Potential competition from other well-established Apps in the market
• Policy changes about privacy. Regulation changes regarding technology use, data and privacy
are a massive threat to this platform.
• Lack of immunity to an economic downturn.

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COMPETITORS
Habitica
Habitica is a different approach to habit tracking that applies the concept of gamification to
creating (or eliminating) habits. It’s made in the mold of a classic role-playing game (RPG), and
the design will appeal to anyone with an affinity for retro video games. Like all RPGs, the goal is
to make your character as powerful as possible. This is done by repeating positive habits and
avoiding negative ones.
The first thing you do when you launch Habitica is create an account and design your character.
Like any good RPG, you can control the class of your character as well as customizing their
physical appearance. Once you have created your character, it’s time to add your habits.
Actions in Habitica are broken down into a couple different categories: Habits, Dailies (tasks
scheduled in a known, repeatable fashion)*, and To-Dos *(tasks that need to be done once or
not on a regular schedule). Habits can be either positive or negative, with good habits giving you
experience, gold, or mana for completing them and bad habits causing you to lose health or

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mana. Your goal is to complete habits and acquire experience points that will allow you to “Level
Up” without running out of health points.
Habitica’s RPG-like elements run surprisingly deep. You can even acquire gold and use it to “buy”
rewards in the app. The app has an 8-bit style, which is nostalgic to anyone who grew up playing
Zelda on their NES (guilty), but it’s not nearly as pretty as Productive. Where Habitica really shines
though is the social features. Positive peer pressure is a great tool for forming good habits, and
Habitica uses this brilliantly.
While you can use/play Habitica solo, it gets really fun when you start collaborating, competing,
and holding each other accountable. You can go to the Tavern if you want to chat with other
Habitica users, but you can also join up with other players in a Party or a Guild.
Parties are groups of users who play Habitica together, support each other, and follow each
other’s activity. Once you create or join a party, you are able to communicate with other
members of your party and embark on challenges where you can fight monsters and earn prizes.

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It’s a great way for you to connect with your friends and hold each other accountable for creating
good habits.
Another community aspect of Habitica is guilds. A guild is a social group within Habitica that
allows users to discuss similar interests and participate in group challenges. Unlike parties, guilds
are free to join, and allow you to connect with other like-minded individuals who can help keep
your motivation high.
Unlike Streaks or Productive, Habitica has its roots as a web app. It is available natively on both
iOS and Android, but it is also accessible on the web. That means it’s not going to integrate as
nicely with iOS system features or Shortcuts, but it is going to give you the ability to access it from
almost anywhere via a web browser. It is also (mostly) free to use, although you can purchase
Gems via an in-app purchase (which allow you to buy costumes for your avatar, backgrounds,
and a few other things). There is also a subscription that allows you to buy gems with gold and
gives you access to exclusive monthly items, but it’s completely optional.
PRICING
The longer the length of your subscription, the more gems you can purchase for gold! There are
four types of optional Habitica subscriptions: $4.99 every month; $14.99 every three months;
$29.99 every six months; and $47.99 every year, which is a 28% discount! (Prices may vary by
location.)
You can use Habitica just fine without the $4.99/month subscription.

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APP ANALYSIS
USAGE RANK

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AUDIENCE INTERESTS
TRAFFIC SOURCES

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StickK
Streaks is a great looking app that makes it easy and fun to track your habits, offers a lot of
automation-friendly features to help you do so effortlessly, and gives you the data you need to
document and measure your success.
The first thing you’ll notice about Streaks is that it is absolutely beautiful. The design is top-notch,
and there are a ton of options available. I counted 22 different color themes to pick from, and
each one has three different states. Here’s an example of the different versions of the default
orange theme:
There are also 46 different home screen icons available that you can pick from to get Streaks
looking just the way you like it. I personally like the blue icons on the black background (which
looks amazing on OLED screens).
Streaks is built around a philosophy of creating positive change by repeatedly doing the right
things (or repeatedly avoiding the wrong things). This “Don’t Break the Chain” strategy is based
on a motivational technique that is popularly attributed to comedian Jerry Seinfeld.

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There’s a story about how a young comedian asked Seinfeld how to become great, and Seinfeld
responded by advising the aspiring comic to get a big wall calendar and put a big red X on the
calendar for every day that he wrote new material. Each day that he was able to put another X
on the calendar, the longer the chain would become. The longer the chain became, the more
motivated he would be to not break the chain.
The brilliance in the design of Streaks is in how it reinforces this principle throughout the app,
providing motivation to keep going with the positive habits you are trying to create. Each habit
you track in the app shows the number of days in your current streak. To mark a habit as
complete, tap and hold the task icon.
There are 3 different types of tasks you can track in Streaks:
1. Positive Task (habit you want to create)
2. Negative Task (habit you want to break)
3. Timed task

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Positive tasks are the default. There is a small icon next to the task name to indicate if it is either
a negative task or a timed task. Timed tasks can now be repeated, so if you wanted to create a
habit of completing four 25-minute pomodoro timers per day, you can do that in Streaks. You
can also choose if and when you want to receive reminders if you haven’t completed the task
yet.
Each task also has the ability to open a URL through a feature it calls the Action Button. This
allows you to open an external URL by tapping the button on top of the task icon in Streaks.
What’s really cool about this is that it works with callback URLs as well. So for example, you could
go into Ulysses and use the Share Sheet to copy the callback identifier for a specific sheet, then
put that in the Action Button for a task like Write my NaNoWriMo novel and tap the button in
Streaks to go straight to your novel and start writing.
You can track up to 12 habits at a time in Streaks (6 per page x 2 pages that can be toggled by the
button in the middle of the bar on the bottom). To some this may seem limiting, but this feels
like an intentional design choice to help you focus on the behaviors you want to change. Instead
of trying to track your entire life, Streaks forces you to identify what habits are really important
to concentrate on right now. Overall, we feel the forced constraints are a good thing.
Tapping a habit cycles through a couple different views. The first is a view of the current month,
with solid dots for the previous days you’ve completed the habit and a circle to indicate the
current day. The next view shows a couple of progress bars, showing your best streak for this
habit so far and a completion percentage during the last week and the last 30 days.
Streaks also gives you an overall view of your data. Tap the star icon in the lower-right and you’ll
see a stats overview screen that shows you your best streak, all-time completion percentage,
total number of competitions, and a couple of charts to show you your habit history. The default
view shows you stats for all habits on that page, but you can swipe from right-to-left to see the
same data for individual habits as well.
The killer feature in Streaks is the phenomenal automation support. There’s a couple of features
Streaks offers that make tracking habits a breeze.
First is the built-in integration with Apple’s Health app. This allows Streaks to look at your Health
data and mark tasks as complete when the associated data is recorded. There’s even a Health
category when you create a new task in Streaks with a bunch of pre-made healthy habits you can
choose from.

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This allows you to track things like whether you exercised automatically from your Apple Watch,
or whether you closed all your rings today. One I particularly like is the Mindfulness Minutes,
which can help you achieve a goal of spending a specific amount of time each day being mindful.
When this task is created, Streaks will automatically track your progress on this task based on the
amount of time you spend in apps that have permission to write time spent in the app to the
Health app. A couple examples of this are meditation apps like Headspace or 10% Happier and
journaling apps like Day One. With the proper settings in those apps, you can create a daily goal
in Streaks and automatically track your progress.
Another awesome automation feature is the support for Shortcuts. While most of the other apps
we looked at offer basic Shortcut support, Streaks does a great job of integrating with the new
Automation features added in iOS 13. This allows you to take action in Streaks whenever an
automation is triggered, like opening a specific app or starting a workout on your Apple Watch.
For example, I created a Shortcuts automation that marks the task “Read Bible” as complete
when I open up the YouVersion Bible app on my iPhone (part of my morning routine).
But that’s just the tip of the automation iceberg. The Shortcuts support in Streaks goes far deeper
than any other habit tracker we’ve looked at, giving you the ability to do things like select a task
at runtime and provide output parameters for workflows. This allows you to do things like create
a generic “complete task” shortcut that prompts you to select a task when you run it. You can
also return information about the task you just completed. For example, you can create a
shortcut that sends a message to a friend with your current streak for that task when you
complete it.
Streaks is also great on the Apple Watch, allowing you to easily complete tasks from your wrist.
You can even customize the look of the complication for the different watch faces or select which
habits you want to show up on the Siri watch face. And if you want to use Streaks on your iPad
as well, it is a universal app that allows you to do so and all your data syncs seamlessly between
devices via iCloud.
PRICING
At $4.99 in the App Store, this makes Streaks an incredible value.

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APP ANALYSIS
Usage Rank

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TRAFFIC SOURCES

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Productive
Productive is another great habit tracking app, although not quite as polished as Streaks, not as
automation friendly, and significantly more expensive.
Just like Streaks, Productive is built on the “Don’t Break the Chain” concept to help you string
together days of preferred behavior. The Stats screen shows your “Life log” using a monthly
calendar that displays a large green dot for all the days that you successfully completed all your
tracked habits.
Successful days are linked together with a thin green line, giving you a visual indicator of the
length of your chain. The days that you don’t follow through and complete all your habits are
marked with an empty circle, a visual indication that your chain was broken. It’s fairly simple, but
it does the job — it inspires you to keep going and not break the chain.

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This principle is reinforced on the Today screen as well. Each habit clearly shows the length of
your chain for that specific habit. While the Stats screen may show that your perfect day streak
is done if you mess up and miss one thing, it doesn’t break the chain for all your other individual
habits.
One of the things that makes Productive unique is the way the interface incorporates swipe
gestures. For example, there is no button to mark a task as completed — just swipe from left-to-
right to mark it as done, or right-to-left to “skip” (which allows you to keep your chain intact
without marking the task as complete). To add a new habit in Productive, swipe from top-to-
bottom and a colorful banner appears at the top of the screen telling you to Pull down to add.
When you create a new habit this way, you can select a preconfigured habit from a variety of
categories or select Write my own to create a custom habit. The next screen allows you to name
the habit, pick an icon and a color, and even set a timer for how long the habit will take. After
that, you can choose how often you want to repeat the habit (daily, weekly, or monthly), select

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which days you want it to repeat on, choose a time of day you want to perform the habit
(morning, afternoon, evening or any time), and whether you want to set a reminder.
You can set reminders for morning, afternoon, or evening in the Free version and control when
these reminders will fire in the Settings. For most people, this will be more than enough and
doesn’t require you to manually choose a time for each habit you want to create. If you want
more granularity, you can set time-based reminders or even location-based reminders if you
pony up the $23.99/year for the Premium features.
In addition to more powerful reminders, the Premium version gets you unlimited habits (the free
version is limited to 5), better stats, a passcode feature you can use to lock the app, and a light
theme.
PRICING
At $23.99/year, the pricing in our opinion is a little steep when compared to Streaks, but if you
don’t need the extra reminders or only want to track a small number of habits, you will probably
be just fine with the free version. It’s also worth noting that at the time of testing, you could skip
the offer to upgrade to Premium at the beginning and use the app for an hour before the discount
went away.
If you really want to make something a habit, Productive also has a feature called Boost Mode
that will set reminders for every half hour. You can only boost one habit at a time, but it can be
nice if you need a big push to get started with a particular habit.
Productive does have an Apple Watch app that allows you to check off habits without your phone,
which is easy to read and has large touch targets that make it more functional than a lot of Apple
Watch apps. But the support for Shortcuts is somewhat limited when compared to Streaks. You
can create trigger phrases for marking off specific habits (for example, “Journaling done”), but it
doesn’t offer the ability to tie to the Apple Health data or support some of the newer Shortcuts
features in iOS 13.
It’s a bit more expensive, but If you want the ability to track more than 12 habits (the maximum
allowed in Streaks), Productive is a good option.

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APP ANALYSIS
USAGE RANK

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TRAFFIC SOURCES

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Coach.me
Coach.me is a great service, but it really doesn’t fit what we were looking for in a habit tracking
app. In fact, you don’t have the option of creating your own habits! Instead, you search for and
join a community with a pre-defined focus or goal. You can then ask questions, get
encouragement, and find accountability within that community. If you’re the type of person who
would benefit from an online community and can find one that matches your goal/habit, then
Coach.me is definitely worth checking out.
PRICING
Coach.me is a free app (for iPhone, Android and the web) where you have a place to track
progress on all your goals. What makes Coach.me different is that you also get personalized help
with reaching your goals. They currently offer:
Self-coaching with Community Support: every goal has a Q&A section where you can get help
and share tips with others working on the same goals. You can also help cheer each other by
giving props when people check in. FREE!

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Heavy Mental. A group coaching experience, personally coached by Tony through the Coach.me
app. It's a way to learn everything we've learned about pushing ourselves forward as well as the
cutting-edge techniques and concepts that Tony is working on in his own life. You get a weekly
newsletter and four or five exercises to complete through the week, plus group discussion on the
current topic and other perks. $20/month.
Individual Habit Coaching: subscribe to coaching via private chat with a coach who provides the
support and tips you need to make daily progress. $25 per week or $87 per month USD. Cancel
at any time.
Some coaches offer their own coaching packages at rates they set themselves; you'll see pricing
information on each coach's profile page.
High-Impact Leadership coaching: leadership/business coaching for those looking for their first
executive coach. You get a private kick-off call with the coach of your choice and daily
consultation via chat. $249/month.
APP ANALYSIS
USAGE RANK

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TRAFFIC SOURCES

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Done
Done is a simple habit tracker that uses horizontal bar graphs to track progress on your habits.
It’s really well-designed and gives you all the features you need (unlimited habits, iCloud backup,
passcode, CSV export, etc.) for a single in-app purchase of $6.99. It’s also available as part of a
bundle of five apps called the Growth Bundle which includes other productivity and lifestyle apps
by the developer for a subscription of $2.99/month or $15.99/year.

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Today
An Editor’s Choice award winner in 2016, Today looks great and is a little more visually interesting
than a lot of the habit trackers we looked at because it allows you to select a beautiful and
motivating full screen photo cover for each one of your habits. You can pick from their selection
of photo covers or use any of your own photos. It also allows you to build your own dashboard
by using several different “cards,” like milestones, stress levels, streak calendars, and Apple
Health charts. If you don’t like the standard look of most habit tracking apps or want a little more
control in setting up your own custom reports, the $4.99 one-time in-app purchase for Today is
very reasonable and might be for you.
PRICING
• Free, Premium version for $1.99/month
• $4.99 one-time in-app purchase

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