LISTEN TO THE TALK: https://soundcloud.com/glencarlson/key-employee-of-influence I speak to 30 corporate leaders about the importance of being a Key Person of Influence in their organisation. I talk about the evolution of brand, influencers and taking personal responsibility for results, especially in a big company. I talk about the myth that business gives more freedom & autonomy. I talk about how to consider the larger product ecosystem and your role in it. Who is Glen Carlson? Glen the co-founder (with Daniel Priestley) of the Key Person of Influence (KPI) program. With over 2000 alumni globally and a reputation for helping their clients achieve breakthrough results in business, KPI has been acknowledged by INC.com as “One of the top personal branding conferences in the world”. twit: @glencarlson face: /glencarlson.org insta: @glencarlson linked: @glencarlson site: www.glencarson.org blog: www.keypersonofinfluence.com With a full time team of 25 in 12 time zones and with offices in the UK, USA and Singapore and Australia they have combined quality content, media & technology to build a successful global small business. Take the influence test and get your score. http://www.keypersonofinfluence.com/scorecard/ Get Dan’s book: http://amzn.to/1HF1m8U

1. @GLENCARLSON
• I’m the co-founder and CEO of Key Person of Influence
• She’s the 9th fastest growing company in Oz
• I’m a surfer & Life Saver at Bondi Beach
63rd
FEATURED IN:

2. 303
THE KEY PERSON OF INFLUENCE
40 WEEK GROWTH ACCELERATOR
4
Countries
7
Cities
27
Enterprise
Faculty
+1500
Graduate
Alumni
+340
Published
Authors

5. “ONE OF THE TOP PERSONAL BRANDING CONFERENCES IN THE WORLD”
“THE WORLD’S LEADING PERSONAL BRAND ACCELERATOR”
“ONE OF THE TOP BUSINESS GROWTH ACCELERATORS IN THE WORLD”

6. MAKE A DENT
BE BRAVE
HAVE FUN

7. Whenever you find
yourself on the side of
the majority, it’s time to
pause and reflect.
@marktwain

19. YOU HAVE
VALUABLE
INSIGHTS
OTHERS
KNOW IT
EXPERT /
CONSULTANT
WORKER NETWORKER
KPI

25. “It’s rarely what you do that captures peoples
imaginations. It’s far more about why you do it.”
- MATTHEW MICHALEWICZ
PITCH

26. TEXT

27. “The fastest way to build authority in your
industry is to publish your ideas.”
- ANDREW GRIFFITHS
PUBLISH

28. First settlers

29. Title deed

30. IP economy

31. “WHO WOULD YOU
CHOOSE?”

32. +200 AUTHORS IN AUSTRALIA

33. Rachel Smith · AECOM

34. Rachel Smith · AECOM

38. Rachel Smith · AECOM

39. “Products don’t make money,
product ecosystems make money.”
- TIM DWYER
PRODUCTISE
[photo of Tim]

40. “IF YOU THINK
IT’S ABOUT WHAT YOU DO
YOU’VE ALREADY MISSED THE POINT”

41. STEP 1
Product that prime the market to buy

42. STEP 2
Products that deliver more value

43. GIFTS PRODUCTS & PROSPECTS YOUR CORE BUSINESS
ASCENDING TRANSACTION MODEL
DELIVER
REMARKABLE
VALUE…
EDUCATE
ILLUMINATE
INSIGHTS
AWARENESS
INSPIRE

45. I had this crazy idea we could sell just as
many Macs by advertising the iPod... So I
moved $75M of advertising money to iPod
even though the category didn’t justify
1/100th of that.

46. COREP4PGIFTS
OVERSUBSCRIBED

48. “Raising your profile is like building
a conveyor belt for inbound opportunity.”
- VALERIE KHOO
PROFILE
[photo of Valerie]

49. GOOGLEABLE
AWARDS
APPEARANCES
OWNED MEDIA
EARNED MEDIA

50. Jane Jackson · Career Management Coach

51. Jane Jackson · Career Management Coach

52. Jane Jackson · Career Management Coach

53. Jane Jackson · Career Management Coach

54. Jane Jackson · Career Management Coach

55. Jane Jackson · Career Management Coach

56. “ILR is an entrepreneurs worst enemy. Get
over it. Someone woke up this morning with
the missing piece you’re looking for, you just
need to find ‘em and pitch ‘em.”
- DANIEL PRIESTLEY
PARTNERSHIPS
[photo of DANIEL]

57. Limited resources?

58. Growing your business
BRANDS
PRODUCTSDISTRIBUTION

59. The MAGIC triangle

60. MAKE A DENT
BE BRAVE
HAVE FUN